Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
12 New-to-Couture Designers Not to Miss
There will be many new faces worth a visit at this year’s edition of the jewelry trade show.

The best part about visiting the Couture show are the surprises.
Every retailer and buyer has their tried-and-true roster of designers they count on to produce beautiful jewelry season after season, and the Couture caliber of artist consistently lives up to expectations.
But it’s the unexpected—the new direction from a favorite brand, or an entirely new design voice—that keeps the jewelry trade show such an important industry resource.
We suggest carving out a little time this week to let the following dozen new-to-Couture jewelry designers surprise you with their originality and talent.
Vram
Booth: DA18
Designer: Vram Minassian
Home Base: Los Angeles
Established: 2015
Worth a Visit Because… Minassian spent 30 years designing behind the scenes before embarking on his own creative vision and his experience shows. The result is a conceptual and original take on wearable sculpture that is instantly recognizable as the designer’s own.
WWake
Booth: DA22
Designer: Wing Yau
Home Base: New York City
Established: 2013
Worth a Visit Because… With her line of diminutive, gemstone-laden jewelry, Yau proves that delicate, stackable pieces need not be generic. Since its inception, Wwake has consistently delivered covetable jewels for the self-purchaser—the scale helps keep the price tag down and the handmade quality appeals to the millennial.
Kim Mee Hye
Booth: DA29
Designer: Kimy Gringoire
Home Base: Antwerp
Established: 2015
Worth a Visit Because… If there’s a traditional way to wear jewelry, Kimy Gringoire didn’t get the memo. Kim Mee Hye examines the human body as if for the first time and adorns it accordingly, without any preconceived notions—think edgy ear cuffs and inventive midi rings that, aesthetically, manage to appear more elegant than rebellious.
Marlo Laz
Booth: DA21
Designer: Jesse Marlo Lazowski
Home Base: New York City
Established: 2014
Worth a Visit Because… Designer Jesse Marlo Lazowski is using color in exciting ways that evoke the spirit of some of her favorite places, from India to the American Southwest. A cultural milieu of symbols is key to the brand, which incorporates an original typography similar to Art Nouveau scripts in its cuffs, pendants and medallions.
Dana Bronfman
Booth: 137 with the Contemporary Jewelry Design Group
Designer: Dana Bronfman
Home Base: New York City
Established: 2014
Worth a Visit Because… Bronfman is known for her signature cut-out designs and matte metalwork, and now the designer is focusing on incorporating more colored gemstones into her work, like the dreamy rutilated quartz pictured above.
ARK
Booth: 601 with For Future Reference
Designer: Ann Korman
Home Base: Los Angeles
Established: 2017
Worth a Visit Because… Like many a Los Angeleno designer, Korman is interested in expressing elements of Eastern spirituality through symbols, colors and stones, and she does so with a significant dose of glamour, courtesy of gobs of 18-karat gold.
Brent Neale
Booth: 601 with For Future Reference
Designer: Brent Neale
Home Base: New York City
Established: 2017
Worth a Visit Because… The Kara Ross alum is crafting decidedly joyful statement jewelry inspired by flora and fauna. Colorful gemstone inlays and playful subject matter (her collection features a unicorn motif) contribute to the overall joie de vivre.
Designer: Jennie Kwon
Booth: 606
Home Base: Los Angeles
Established: 2013
Worth a Visit Because… Wearable and feminine, Kwon has become a go-to for alternative engagement rings and everyday, mix-and-match jewels for the self-purchaser.
Noor Fares
Booth: DA17
Designer: Noor Fares
Home Base: London
Established: 2012
Worth a Visit Because… Inspired by the cosmos, Noor Fares crafts jewelry with an otherworldly energy, due in part to her creative and adept eye for gemstones. In the above pendant, for example, Fares layers ruby, mother-of-pearl and quartz crystal for an ethereal look utterly unique from her peers.
Booth: DA20
Designer name: Eléftheria Karela
Home Base: Greece
Established: 2011
Worth a Visit Because… Karela’s quirky and romantic pieces showcase literal scenes of forests and the night sky, as well as abstracted depictions of stars and planets. The designer isn’t afraid to fully embrace a mood—much of her work has a Star Trek feel.
Robinson Pelham
Booth 1102
Designer: Vanessa Chilton and Zoe Benyon
Home Base: London
Established: 1997
Worth a Visit Because... The brand delivers super easy-to-wear jewels with a twist, like “floating” solitaire diamond or gemstone pendants in lieu of a simple diamond necklace. Possessing a large inventory, the brand also incorporates more elaborate statement pieces and color is a specialty.
Audrius Krulis
Booth 103
Designer: Audrius Krulis
Home Base: New York
Established: 2012
Worth a Visit Because... Audrius Krulis specializes in jewelry that is full of texture and interesting gemstone cuts and has an organic feel. It’s the perfect fit for the earthy sophisticate.
The Latest

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Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.


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The show will be held March 26-30 at the Miami Beach Convention Center.

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It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.





















