Editors

5 Things That Were Hot in Tucson

EditorsFeb 24, 2017

5 Things That Were Hot in Tucson

Senior Editor Brecken Branstrator talks about the stones and colors most prominent at the gem shows.

20170224_Trapiche-ruby.jpg
According to feedback from a number of exhibitors from the Tucson gem shows this year, interesting and unusual stones were getting their time in the limelight. Pictured here is trapiche ruby from Mayer & Watt.

The annual Tucson gem shows in February are a blessing for a number of reasons.

The first is that it gives all of us in much colder climates the opportunity to head out West to the warm (at least during the daytime) desert and get some Vitamin C.

It’s also a fabulous time to catch up with industry friends and be able to totally geek out over gems with the exact crowd that appreciates the enthusiasm.

This year, with the entire National Jeweler team finally making the trek to Tucson with me, I walked the many show floors and talked to many exhibitors at AGTA’s GemFair, the GJX show and then had some of my own fun out in the tents and hotel shows.

Overall, the buying activity seemed to be decent and everyone, at the very least, was more than happy to be back in the desert and seemed optimistic about the direction in which the gem market is heading.

Here’s a round-up of some of the trends prevalent out West, both from my own observations and from the feedback I got after talking to a number of exhibitors.

1. Sapphires. This one didn’t surprise me, as it’s been a consistent topic in the gemstone market for a while now, but I always feel the need to include it since sapphires are doing so well right now.

Not only did I see sapphires everywhere in Tucson, but for so many of the exhibitors that I talked to both during the shows and afterward, this was one of the first answers they gave me when I asked what was selling.

And not just blue, which has stayed hot as it leverages the colored bridal trends and blue stones ride a popularity wave right now, but the fancy-colored sapphires and the warm options they bring as well.

2. Pastels. Consumers are craving them, designers are putting them in many of their designs and dealers are happy to provide them; pastel-colored gems are definitely having a moment.

My first point about sapphires has a lot to do with this trend, as people have told me time and again that the peachy and pink fancy-colored sapphires have helped keep interest in the classic stones, and the conversation around this color set continued in the desert.

Also doing well right now are aquamarine, amethyst, morganite and the blush shades of garnet, all

of which offer a nice, subtle colored stone look at affordable price points.


A spinel from Omi Gems
3. Spinel. This gemstone seems to have taken its new status as an August birthstone and run with it.

It seemed like spinels were everywhere in Tucson, and they weren’t just being displayed by many exhibitors but also purchased by many attendees.

Reds and pinks might be among the most sought-after, but the uptick in demand for the stone has trickled through to its other colors, like lilac, gray and steely blue.

One exhibitor in a post-Tucson conversation told me that demand was high for all of the gem’s colors she offered at GemFair--red, coral, light pink and the gray/platinum hues.

4. Rubies, especially from Mozambique. While Burmese rubies may have stolen the spotlight in the fall as the news broke that they could be imported again, it was their African counterparts that brought so much of the love for the red corundum to Tucson.

There were so many fine Mozambican rubies at the shows, which is fitting since it seems to be the direction in which that market is really heading.

I had one exhibitor tell me that their fine Mozambique material garnered a lot of attention, with their Burmese ruby-like characteristics and coloring and their much more affordable pricing.

He added that the company, and several other dealers he has talked to, believe that interest in this particular stone will continue to grow as consumers realize just how great the material is.


A 3.16-carat unheated ruby from Mozambique (Image courtesy Mayer & Watt)
Another dealer said that more and more people have been asking him directly for their Mozambican goods, which hadn’t been the norm for them in the United States as, he said, origin tends to matter less to the buyers here than in Asian markets.

Interestingly, he told me that be believes the increased awareness is due in large part to the marketing efforts done by Gemfields to promote their rubies.

5. Special stones. Tucson is always great for a hands-on learning experience, but this year there seemed to be even more interesting and rare stones than I remember in years past.

I was introduced to sphene a few times and had a long conversation with a dealer about trapiche gems--and not just of the emerald variety--and where he thought that market was going for these stones (more to come on that topic in a blog post next month).

Another dealer told me that while he did sell a lot of emeralds and sapphires, he noticed that people were getting to be a bit more adventurous with their buying during this year’s Tucson shows.

Special stones also includes stones with quality and interesting cuts, because that was a prediction from many dealers before the show and it certainly seemed to hold true.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Ann Cahoon
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann Cahoon

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy