Editors

5 Things That Were Hot in Tucson

EditorsFeb 24, 2017

5 Things That Were Hot in Tucson

Senior Editor Brecken Branstrator talks about the stones and colors most prominent at the gem shows.

20170224_Trapiche-ruby.jpg
According to feedback from a number of exhibitors from the Tucson gem shows this year, interesting and unusual stones were getting their time in the limelight. Pictured here is trapiche ruby from Mayer & Watt.

The annual Tucson gem shows in February are a blessing for a number of reasons.

The first is that it gives all of us in much colder climates the opportunity to head out West to the warm (at least during the daytime) desert and get some Vitamin C.

It’s also a fabulous time to catch up with industry friends and be able to totally geek out over gems with the exact crowd that appreciates the enthusiasm.

This year, with the entire National Jeweler team finally making the trek to Tucson with me, I walked the many show floors and talked to many exhibitors at AGTA’s GemFair, the GJX show and then had some of my own fun out in the tents and hotel shows.

Overall, the buying activity seemed to be decent and everyone, at the very least, was more than happy to be back in the desert and seemed optimistic about the direction in which the gem market is heading.

Here’s a round-up of some of the trends prevalent out West, both from my own observations and from the feedback I got after talking to a number of exhibitors.

1. Sapphires. This one didn’t surprise me, as it’s been a consistent topic in the gemstone market for a while now, but I always feel the need to include it since sapphires are doing so well right now.

Not only did I see sapphires everywhere in Tucson, but for so many of the exhibitors that I talked to both during the shows and afterward, this was one of the first answers they gave me when I asked what was selling.

And not just blue, which has stayed hot as it leverages the colored bridal trends and blue stones ride a popularity wave right now, but the fancy-colored sapphires and the warm options they bring as well.

2. Pastels. Consumers are craving them, designers are putting them in many of their designs and dealers are happy to provide them; pastel-colored gems are definitely having a moment.

My first point about sapphires has a lot to do with this trend, as people have told me time and again that the peachy and pink fancy-colored sapphires have helped keep interest in the classic stones, and the conversation around this color set continued in the desert.

Also doing well right now are aquamarine, amethyst, morganite and the blush shades of garnet, all

of which offer a nice, subtle colored stone look at affordable price points.


A spinel from Omi Gems
3. Spinel. This gemstone seems to have taken its new status as an August birthstone and run with it.

It seemed like spinels were everywhere in Tucson, and they weren’t just being displayed by many exhibitors but also purchased by many attendees.

Reds and pinks might be among the most sought-after, but the uptick in demand for the stone has trickled through to its other colors, like lilac, gray and steely blue.

One exhibitor in a post-Tucson conversation told me that demand was high for all of the gem’s colors she offered at GemFair--red, coral, light pink and the gray/platinum hues.

4. Rubies, especially from Mozambique. While Burmese rubies may have stolen the spotlight in the fall as the news broke that they could be imported again, it was their African counterparts that brought so much of the love for the red corundum to Tucson.

There were so many fine Mozambican rubies at the shows, which is fitting since it seems to be the direction in which that market is really heading.

I had one exhibitor tell me that their fine Mozambique material garnered a lot of attention, with their Burmese ruby-like characteristics and coloring and their much more affordable pricing.

He added that the company, and several other dealers he has talked to, believe that interest in this particular stone will continue to grow as consumers realize just how great the material is.


A 3.16-carat unheated ruby from Mozambique (Image courtesy Mayer & Watt)
Another dealer said that more and more people have been asking him directly for their Mozambican goods, which hadn’t been the norm for them in the United States as, he said, origin tends to matter less to the buyers here than in Asian markets.

Interestingly, he told me that be believes the increased awareness is due in large part to the marketing efforts done by Gemfields to promote their rubies.

5. Special stones. Tucson is always great for a hands-on learning experience, but this year there seemed to be even more interesting and rare stones than I remember in years past.

I was introduced to sphene a few times and had a long conversation with a dealer about trapiche gems--and not just of the emerald variety--and where he thought that market was going for these stones (more to come on that topic in a blog post next month).

Another dealer told me that while he did sell a lot of emeralds and sapphires, he noticed that people were getting to be a bit more adventurous with their buying during this year’s Tucson shows.

Special stones also includes stones with quality and interesting cuts, because that was a prediction from many dealers before the show and it certainly seemed to hold true.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

8 carat fancy blue diamond
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Ebel sport classic watch
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5M

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

Weekly QuizOct 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

Reba McEntire belt buckle
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s Auctions

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

overnght sb 1026.png
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience

Sponsored by Overnight Mountings

The entrance to The Plumb Club pavilion at JCK Las Vegas
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures Mount

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Woman wearing Blue Nile Royal Asscher jewelry
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond Beauty

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

Audemars Piguet Risoud Eclipse Necklace
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

Juan Morales and Joseph Nicosia
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEO

As part of the transition, Joseph Nicosia has stepped into the role of COO.

American Gem Trade Association logo
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards Entries

Participants now have until Oct. 14 to complete their submissions.

Stock image a police car
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-Grabs

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

The Retail Smiths Principal Partner Sherry Smith
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

Molly Stillman @fashionveggie, Beth Jones @bjonesstyle, Helene Cortez @cortezhelene, and Haley Jordan @haleyjordan12 
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ Campaign

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

Bryan Cowan and Tom Schwartz
MajorsOct 06, 2026
Frederick Goldman Names COO, CMO

FGI President John Orrico is also leaving the company after more than 13 years.

JIS Miami fall
Events & AwardsOct 06, 2026
JIS Fall Returns to Miami

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

Gahcho Kue rough diamonds
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho Kué

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

Tiffany gold cat pin Sandy Lerner
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner Auction

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

Sorellina Postscript Collection Campaign Imagery of Paper Plane Pendant
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ Collection

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

Bruce Bridges CIBJO
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO Board

The AGTA president was elected for a two-year term on the board of directors.

Aerial image of the Lungwebungu River
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy