IndependentsFeb 04, 2021
Natural Diamond Council Announces Retailer Partner ProgramTrendsJun 29, 2021
NDC Unveils a Diamond Jewelry Collection
It’s designed by one of the jewelers in the “Emerging Designers Diamond Initiative.”
These “Dancing Twist Hoops,” featuring baguette diamonds, were designed by Malyia McNaughton for the Natural Diamond Council’s first jewelry collection.
New York—The Natural Diamond Council is unveiling a diamond jewelry collection available to manufacturers and retailers to adapt, produce, and sell.
Malyia McNaughton designed the 11-piece assortment.
The Brooklyn-based jeweler is part of the first group of six up-and-coming talents selected for the NDC and Lorraine Schwartz’s “Emerging Designers Diamond Initiative.”
Launched this year, the initiative allows new BIPOC designers to apply for a chance at $20,000 in diamond credit, recognizing that relationships in the diamond industry are difficult for newcomers.
The pieces McNaughton designed for the NDC collection are based on trends like chains, marquise-cut diamonds, and genderless styles, NDC said.
Malyia McNaughton designed the 11-piece assortment.
The Brooklyn-based jeweler is part of the first group of six up-and-coming talents selected for the NDC and Lorraine Schwartz’s “Emerging Designers Diamond Initiative.”
Launched this year, the initiative allows new BIPOC designers to apply for a chance at $20,000 in diamond credit, recognizing that relationships in the diamond industry are difficult for newcomers.
The pieces McNaughton designed for the NDC collection are based on trends like chains, marquise-cut diamonds, and genderless styles, NDC said.
One of the trends represented in the Natural Diamond Council collection, designed by Malyia McNaughton, is heavy metal chains.
A diamond marquise ring from the 11-piece range
The “Soleil Pendant” in yellow gold
Diamond jewelry retailers and manufacturers are invited to produce and sell the designs, or adapt them, to offer to their clients in time for fall and the holiday season.
That timing will coincide with release of NDC’s next “For Moments Like No Other” campaign, again starring actress Ana De Armas.
This rendition will celebrate creating memories with natural diamonds in a post-pandemic world, the council said, with the message “Love Life.”
De Armas will sport the McNaughton-designed collection in the campaign, which has already been photographed in Europe and will debut in September.
Retail partners will have access to campaign assets, both in-store and online.
NDC said suppliers Rosy Blue, K.P. Sanghvi, and Leo Schacter are already committed to producing the new collection.
“We’re looking forward to sharing our new campaign with the industry,” CEO David Kellie said. “We believe that it will perfectly reflect the optimistic mood of consumers for the fall and holiday season.
“It’s been a pleasure working with Malyia to design the jewelry collection for the campaign, and we believe that this too reflects a more confident and exciting interpretation for natural diamond jewelry.”
More on Trends
The Latest
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
