IndependentsFeb 04, 2021
Natural Diamond Council Announces Retailer Partner ProgramTrendsJun 29, 2021
NDC Unveils a Diamond Jewelry Collection
It’s designed by one of the jewelers in the “Emerging Designers Diamond Initiative.”
These “Dancing Twist Hoops,” featuring baguette diamonds, were designed by Malyia McNaughton for the Natural Diamond Council’s first jewelry collection.
New York—The Natural Diamond Council is unveiling a diamond jewelry collection available to manufacturers and retailers to adapt, produce, and sell.
Malyia McNaughton designed the 11-piece assortment.
The Brooklyn-based jeweler is part of the first group of six up-and-coming talents selected for the NDC and Lorraine Schwartz’s “Emerging Designers Diamond Initiative.”
Launched this year, the initiative allows new BIPOC designers to apply for a chance at $20,000 in diamond credit, recognizing that relationships in the diamond industry are difficult for newcomers.
The pieces McNaughton designed for the NDC collection are based on trends like chains, marquise-cut diamonds, and genderless styles, NDC said.
Malyia McNaughton designed the 11-piece assortment.
The Brooklyn-based jeweler is part of the first group of six up-and-coming talents selected for the NDC and Lorraine Schwartz’s “Emerging Designers Diamond Initiative.”
Launched this year, the initiative allows new BIPOC designers to apply for a chance at $20,000 in diamond credit, recognizing that relationships in the diamond industry are difficult for newcomers.
The pieces McNaughton designed for the NDC collection are based on trends like chains, marquise-cut diamonds, and genderless styles, NDC said.
One of the trends represented in the Natural Diamond Council collection, designed by Malyia McNaughton, is heavy metal chains.
A diamond marquise ring from the 11-piece range
The “Soleil Pendant” in yellow gold
Diamond jewelry retailers and manufacturers are invited to produce and sell the designs, or adapt them, to offer to their clients in time for fall and the holiday season.
That timing will coincide with release of NDC’s next “For Moments Like No Other” campaign, again starring actress Ana De Armas.
This rendition will celebrate creating memories with natural diamonds in a post-pandemic world, the council said, with the message “Love Life.”
De Armas will sport the McNaughton-designed collection in the campaign, which has already been photographed in Europe and will debut in September.
Retail partners will have access to campaign assets, both in-store and online.
NDC said suppliers Rosy Blue, K.P. Sanghvi, and Leo Schacter are already committed to producing the new collection.
“We’re looking forward to sharing our new campaign with the industry,” CEO David Kellie said. “We believe that it will perfectly reflect the optimistic mood of consumers for the fall and holiday season.
“It’s been a pleasure working with Malyia to design the jewelry collection for the campaign, and we believe that this too reflects a more confident and exciting interpretation for natural diamond jewelry.”
More on Trends
The Latest
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
MajorsDec 12, 2024
Mark Henry Appoints New Director of SalesCarrie Forman joins the brand to guide it into the next phase of growth with major and independent retailers in the U.S. and abroad.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
CollectionsDec 12, 2024
The Jared Atelier x Vera Wang Collection Emphasizes EleganceThe high jewelry collection features 14 one-of-a-kind pieces, with serpent and ribbon motifs winding their way through the collection.
