IndependentsFeb 04, 2021
Natural Diamond Council Announces Retailer Partner ProgramTrendsJun 29, 2021
NDC Unveils a Diamond Jewelry Collection
It’s designed by one of the jewelers in the “Emerging Designers Diamond Initiative.”
These “Dancing Twist Hoops,” featuring baguette diamonds, were designed by Malyia McNaughton for the Natural Diamond Council’s first jewelry collection.
New York—The Natural Diamond Council is unveiling a diamond jewelry collection available to manufacturers and retailers to adapt, produce, and sell.
Malyia McNaughton designed the 11-piece assortment.
The Brooklyn-based jeweler is part of the first group of six up-and-coming talents selected for the NDC and Lorraine Schwartz’s “Emerging Designers Diamond Initiative.”
Launched this year, the initiative allows new BIPOC designers to apply for a chance at $20,000 in diamond credit, recognizing that relationships in the diamond industry are difficult for newcomers.
The pieces McNaughton designed for the NDC collection are based on trends like chains, marquise-cut diamonds, and genderless styles, NDC said.
Malyia McNaughton designed the 11-piece assortment.
The Brooklyn-based jeweler is part of the first group of six up-and-coming talents selected for the NDC and Lorraine Schwartz’s “Emerging Designers Diamond Initiative.”
Launched this year, the initiative allows new BIPOC designers to apply for a chance at $20,000 in diamond credit, recognizing that relationships in the diamond industry are difficult for newcomers.
The pieces McNaughton designed for the NDC collection are based on trends like chains, marquise-cut diamonds, and genderless styles, NDC said.
One of the trends represented in the Natural Diamond Council collection, designed by Malyia McNaughton, is heavy metal chains.
A diamond marquise ring from the 11-piece range
The “Soleil Pendant” in yellow gold
Diamond jewelry retailers and manufacturers are invited to produce and sell the designs, or adapt them, to offer to their clients in time for fall and the holiday season.
That timing will coincide with release of NDC’s next “For Moments Like No Other” campaign, again starring actress Ana De Armas.
This rendition will celebrate creating memories with natural diamonds in a post-pandemic world, the council said, with the message “Love Life.”
De Armas will sport the McNaughton-designed collection in the campaign, which has already been photographed in Europe and will debut in September.
Retail partners will have access to campaign assets, both in-store and online.
NDC said suppliers Rosy Blue, K.P. Sanghvi, and Leo Schacter are already committed to producing the new collection.
“We’re looking forward to sharing our new campaign with the industry,” CEO David Kellie said. “We believe that it will perfectly reflect the optimistic mood of consumers for the fall and holiday season.
“It’s been a pleasure working with Malyia to design the jewelry collection for the campaign, and we believe that this too reflects a more confident and exciting interpretation for natural diamond jewelry.”
More on Trends
The Latest
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
