Lab-Grown Diamond Co. Green Rocks Building Factory in Israel
The 80,000-square-foot facility will be located just north of Nazareth.

Isrough, the diamond-growing company Israeli diamantaire Ofer Mizrahi started, is funding construction of the facility while Ofer Mizrahi Diamonds is the majority stakeholder in Green Rocks, which sells the diamonds to retailers.
Its new facility is located just north of Nazareth in Nof Hagalil, Israel, and will be 80,000 square feet in size upon completion, with room to expand to 100,000 square feet.
Details on the cost of the facility are not being released.
Expected to be fully operational by the first quarter of 2022, the Green Rocks factory will grow and cut “tens of thousands” of carats of “exceptional quality” diamonds per year.
Green Rocks said its diamonds are “as grown,” meaning they require no post-growth treatments to enhance their color or clarity, a rarity in the world of man-made diamonds.
The facility will use renewable sources of energy and is being constructed in order to be SCS-007 compliant upon completion. The 007 is SCS’s sustainability standard for the diamond industry.
It’s also being built in a city that is ethnically and religiously diverse but suffers from above-average unemployment rates in Israel.
“Sustainability is no longer about doing less harm; it’s about doing more good,” said Leon Peres, CEO of Green Rocks and former vice president of Ofer Mizrahi Diamonds. “It’s about quality of life for everyone.”
The facility will collaborate with academic institutions in the United States, Canada, and Europe to create internship and grant programs for the next generation of diamond scientists, Green Rocks said.
Green Rocks has offices in five countries, with headquarters in Aventura, Florida.
Retailers in nine countries, including the United States and Canada, carry its lab-grown diamonds.
The Latest

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.


“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.






















