Alan Revere Guides 20K People Through Jewelry-Making on Facebook
The award-winning designer directs a group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book.

The master goldsmith, award-winning designer, and author ceased operations of his longstanding Revere Academy of Jewelry Arts in San Francisco at the end of 2017.
Now, he’s found another way to be in front of students.
For the past three years, he’s directed a Facebook group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book, “Professional Jewelry Making,” which features instructions and photos for creating 35 classic pieces of jewelry by hand.
“The group began when a few people decided they would like to follow the projects in my book and make them one-by-one together, but in different locations,” Revere said.
“When the group got to six members someone contacted me, and I was invited to join. At that point, I became the administrator, set up a schedule, and began guiding the program.”
Between the interest in handmade jewelry and the pandemic forcing everyone online, the group has grown to more than 20,000 members in 150 countries.
Revere said that because of the group’s popularity, his book recently sold out and needed to be reprinted.
Aside from the cost of the book ($9.99 for the e-book edition or $70 for the hardcover through Amazon or Rio Grande), membership in the group as well as participation, instruction, and feedback are all free.
The group follows his book closely, with members sitting at their own benches across the globe to follow along.
Members are invited to post their work and comments to the page, and then administrators and other members can respond and offer their own comments and suggestions to help the creator in the future.
A new project is introduced every three weeks.
“Four years ago, I retired and shut the doors to my school, thinking my teaching days were over. This has been an unexpected silver lining in retirement,” Revere said.
“At my school, I used to guide 15 students at a time. Now, there are thousands! It’s a win/win. I am able to continue to pass along skills in the craft I love, and new jewelry makers are born.”
“Let’s Make Professional Jewelry” is starting a new year of projects this month, welcoming beginners, hobbyists, students, professional bench jewelers, and anyone else who is interested in making jewelry by hand.
The Latest

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.


Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
























