Technology

Alan Revere Guides 20K People Through Jewelry-Making on Facebook

TechnologyJun 02, 2021

Alan Revere Guides 20K People Through Jewelry-Making on Facebook

The award-winning designer directs a group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book.

20210602_Revere-Facebook-group.jpg
“Let’s Make Professional Jewelry,” a Facebook group focused on replicating the projects in Alan Revere’s well-known book on the topic, is now followed by more than 20,000 members.
New York—Alan Revere may have closed his jewelry school years ago, but that doesn’t mean he isn’t still teaching.

The master goldsmith, award-winning designer, and author ceased operations of his longstanding Revere Academy of Jewelry Arts in San Francisco at the end of 2017.

Now, he’s found another way to be in front of students.

For the past three years, he’s directed a Facebook group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book, “Professional Jewelry Making,” which features instructions and photos for creating 35 classic pieces of jewelry by hand. 

“The group began when a few people decided they would like to follow the projects in my book and make them one-by-one together, but in different locations,” Revere said.

“When the group got to six members someone contacted me, and I was invited to join. At that point, I became the administrator, set up a schedule, and began guiding the program.”

Between the interest in handmade jewelry and the pandemic forcing everyone online, the group has grown to more than 20,000 members in 150 countries. 

Revere said that because of the group’s popularity, his book recently sold out and needed to be reprinted. 

Aside from the cost of the book ($9.99 for the e-book edition or $70 for the hardcover through Amazon or Rio Grande), membership in the group as well as participation, instruction, and feedback are all free. 

The group follows his book closely, with members sitting at their own benches across the globe to follow along. 

Members are invited to post their work and comments to the page, and then administrators and other members can respond and offer their own comments and suggestions to help the creator in the future. 

A new project is introduced every three weeks. 

“Four years ago, I retired and shut the doors to my school, thinking my teaching days were over. This has been an unexpected silver lining in retirement,” Revere said.

“At my school, I used to guide 15 students at a time. Now, there are thousands! It’s a win/win. I am able to continue to pass along skills in the craft I love, and new jewelry makers are born.”

“Let’s Make Professional Jewelry” is starting a new year of projects this month, welcoming beginners, hobbyists, students, professional bench jewelers, and anyone else who is interested in making jewelry by hand.

 Related stories will be right here … 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Diamond engagement rings by designer Lorraine West
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

New Forevermark store in India
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Brilliant Earth Beverly Hills showroom
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills Store

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Weekly QuizFeb 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report Says

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

Rahaminov Diamonds Matriarch Campaign
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Borsheims Rachel Bennett
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award Winner

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Jewelers Vigilance Committee logo
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board Chair

JVC also announced the election of five new board members.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

Joanna Carson jewelry auction
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to Auction

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Select Jewelry Graziella Air
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

Community for Ethical Jewelry Logo
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive Director

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

DCA colored gemstone course on laptop
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO Event

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy