Alan Revere Guides 20K People Through Jewelry-Making on Facebook
The award-winning designer directs a group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book.

The master goldsmith, award-winning designer, and author ceased operations of his longstanding Revere Academy of Jewelry Arts in San Francisco at the end of 2017.
Now, he’s found another way to be in front of students.
For the past three years, he’s directed a Facebook group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book, “Professional Jewelry Making,” which features instructions and photos for creating 35 classic pieces of jewelry by hand.
“The group began when a few people decided they would like to follow the projects in my book and make them one-by-one together, but in different locations,” Revere said.
“When the group got to six members someone contacted me, and I was invited to join. At that point, I became the administrator, set up a schedule, and began guiding the program.”
Between the interest in handmade jewelry and the pandemic forcing everyone online, the group has grown to more than 20,000 members in 150 countries.
Revere said that because of the group’s popularity, his book recently sold out and needed to be reprinted.
Aside from the cost of the book ($9.99 for the e-book edition or $70 for the hardcover through Amazon or Rio Grande), membership in the group as well as participation, instruction, and feedback are all free.
The group follows his book closely, with members sitting at their own benches across the globe to follow along.
Members are invited to post their work and comments to the page, and then administrators and other members can respond and offer their own comments and suggestions to help the creator in the future.
A new project is introduced every three weeks.
“Four years ago, I retired and shut the doors to my school, thinking my teaching days were over. This has been an unexpected silver lining in retirement,” Revere said.
“At my school, I used to guide 15 students at a time. Now, there are thousands! It’s a win/win. I am able to continue to pass along skills in the craft I love, and new jewelry makers are born.”
“Let’s Make Professional Jewelry” is starting a new year of projects this month, welcoming beginners, hobbyists, students, professional bench jewelers, and anyone else who is interested in making jewelry by hand.
The Latest

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Submit your pieces for a chance to win in this year's competition.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.


Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

























