TechnologyJan 27, 2021
Jewelers of America Is Launching a Digital AcademyTechnologyJun 02, 2021
Alan Revere Guides 20K People Through Jewelry-Making on Facebook
The award-winning designer directs a group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book.
“Let’s Make Professional Jewelry,” a Facebook group focused on replicating the projects in Alan Revere’s well-known book on the topic, is now followed by more than 20,000 members.
New York—Alan Revere may have closed his jewelry school years ago, but that doesn’t mean he isn’t still teaching.
The master goldsmith, award-winning designer, and author ceased operations of his longstanding Revere Academy of Jewelry Arts in San Francisco at the end of 2017.
Now, he’s found another way to be in front of students.
For the past three years, he’s directed a Facebook group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book, “Professional Jewelry Making,” which features instructions and photos for creating 35 classic pieces of jewelry by hand.
“The group began when a few people decided they would like to follow the projects in my book and make them one-by-one together, but in different locations,” Revere said.
“When the group got to six members someone contacted me, and I was invited to join. At that point, I became the administrator, set up a schedule, and began guiding the program.”
Between the interest in handmade jewelry and the pandemic forcing everyone online, the group has grown to more than 20,000 members in 150 countries.
Revere said that because of the group’s popularity, his book recently sold out and needed to be reprinted.
Aside from the cost of the book ($9.99 for the e-book edition or $70 for the hardcover through Amazon or Rio Grande), membership in the group as well as participation, instruction, and feedback are all free.
The group follows his book closely, with members sitting at their own benches across the globe to follow along.
Members are invited to post their work and comments to the page, and then administrators and other members can respond and offer their own comments and suggestions to help the creator in the future.
A new project is introduced every three weeks.
“Four years ago, I retired and shut the doors to my school, thinking my teaching days were over. This has been an unexpected silver lining in retirement,” Revere said.
“At my school, I used to guide 15 students at a time. Now, there are thousands! It’s a win/win. I am able to continue to pass along skills in the craft I love, and new jewelry makers are born.”
“Let’s Make Professional Jewelry” is starting a new year of projects this month, welcoming beginners, hobbyists, students, professional bench jewelers, and anyone else who is interested in making jewelry by hand.
Related stories will be right here …
The master goldsmith, award-winning designer, and author ceased operations of his longstanding Revere Academy of Jewelry Arts in San Francisco at the end of 2017.
Now, he’s found another way to be in front of students.
For the past three years, he’s directed a Facebook group called “Let’s Make Professional Jewelry,” focused on replicating the projects in his book, “Professional Jewelry Making,” which features instructions and photos for creating 35 classic pieces of jewelry by hand.
“The group began when a few people decided they would like to follow the projects in my book and make them one-by-one together, but in different locations,” Revere said.
“When the group got to six members someone contacted me, and I was invited to join. At that point, I became the administrator, set up a schedule, and began guiding the program.”
Between the interest in handmade jewelry and the pandemic forcing everyone online, the group has grown to more than 20,000 members in 150 countries.
Revere said that because of the group’s popularity, his book recently sold out and needed to be reprinted.
Aside from the cost of the book ($9.99 for the e-book edition or $70 for the hardcover through Amazon or Rio Grande), membership in the group as well as participation, instruction, and feedback are all free.
The group follows his book closely, with members sitting at their own benches across the globe to follow along.
Members are invited to post their work and comments to the page, and then administrators and other members can respond and offer their own comments and suggestions to help the creator in the future.
A new project is introduced every three weeks.
“Four years ago, I retired and shut the doors to my school, thinking my teaching days were over. This has been an unexpected silver lining in retirement,” Revere said.
“At my school, I used to guide 15 students at a time. Now, there are thousands! It’s a win/win. I am able to continue to pass along skills in the craft I love, and new jewelry makers are born.”
“Let’s Make Professional Jewelry” is starting a new year of projects this month, welcoming beginners, hobbyists, students, professional bench jewelers, and anyone else who is interested in making jewelry by hand.
More on Technology
The Latest
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
