Majors

Tiffany Celebrates Pride Month with New Campaign

MajorsJun 02, 2021

Tiffany Celebrates Pride Month with New Campaign

“Stand for Love” highlights New Yorkers from the LGBTQIA+ community.

The Tiffany & Co. flagship store in Sydney. The jeweler’s new “Stand for Love” campaign celebrates Pride Month.
New York—Tiffany & Co. kicked off Pride Month with a new campaign.

“Stand for Love” showcases New Yorkers from the LGBTQIA+ community, which includes individuals who identify as lesbian, gay, bisexual, transgender, queer, intersex, asexual, or an ally.

In a short video, the group shares what they stand for and summarizes how “it all comes down to love,” said Tiffany.

Directed by New York-based film and commercial director Will Schluter, the video went live Tuesday.

WATCH: Tiffany’s New “Stand for Love” Campaign
It will be shared across all of Tiffany’s social media channels and will also be shared through the company’s media partnerships.

The campaign “honors the house’s long-standing legacy of celebrating love in all its forms and honoring our most cherished commitments together—across all gender identities and expressions.”

Through its LGBTQIA+ Employee Resource Group, the jewelry giant has donated to the Ali Forney Center, a charity that helps homeless LGBT youths, and SAGE, an advocacy group for LGBT elders.

“Tiffany’s unwavering support of the LGBTQIA+ community is not limited to a month, but always,” said the company.

 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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