Tiffany Celebrates Pride Month with New Campaign
“Stand for Love” highlights New Yorkers from the LGBTQIA+ community.
“Stand for Love” showcases New Yorkers from the LGBTQIA+ community, which includes individuals who identify as lesbian, gay, bisexual, transgender, queer, intersex, asexual, or an ally.
In a short video, the group shares what they stand for and summarizes how “it all comes down to love,” said Tiffany.
Directed by New York-based film and commercial director Will Schluter, the video went live Tuesday.
WATCH: Tiffany’s New “Stand for Love” Campaign
The campaign “honors the house’s long-standing legacy of celebrating love in all its forms and honoring our most cherished commitments together—across all gender identities and expressions.”
Through its LGBTQIA+ Employee Resource Group, the jewelry giant has donated to the Ali Forney Center, a charity that helps homeless LGBT youths, and SAGE, an advocacy group for LGBT elders.
“Tiffany’s unwavering support of the LGBTQIA+ community is not limited to a month, but always,” said the company.
All proceeds of “Juneteenth Medallion” sales, as well as raffle tickets, benefit organizations that support BIPOC.
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There will also be a virtual component for those not in attendance.