TechnologyMay 13, 2021
Tacori Bridal Collection Heads to Brilliant EarthMajorsMay 26, 2021
Brilliant Earth Is Opening a Seattle Showroom
Set to open this summer, the location marks the brand’s 10th showroom.
Brilliant Earth’s new Seattle showroom was designed with “browsability and shareability” in mind, said the company
San Francisco—Brilliant Earth is opening a new showroom in Seattle this summer, marking the brand’s 10th physical location.
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
Related stories will be right here …
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
The focus of the space is “browsability and shareability,” said the company.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
More on Majors
The Latest
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
Weekly QuizDec 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
