TechnologyMay 13, 2021
Tacori Bridal Collection Heads to Brilliant EarthMajorsMay 26, 2021
Brilliant Earth Is Opening a Seattle Showroom
Set to open this summer, the location marks the brand’s 10th showroom.
Brilliant Earth’s new Seattle showroom was designed with “browsability and shareability” in mind, said the company
San Francisco—Brilliant Earth is opening a new showroom in Seattle this summer, marking the brand’s 10th physical location.
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
Related stories will be right here …
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
The focus of the space is “browsability and shareability,” said the company.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
More on Majors
The Latest
EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise DiamondsThe company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
Weekly QuizNov 21, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
