TechnologyMay 13, 2021
Tacori Bridal Collection Heads to Brilliant EarthMajorsMay 26, 2021
Brilliant Earth Is Opening a Seattle Showroom
Set to open this summer, the location marks the brand’s 10th showroom.
Brilliant Earth’s new Seattle showroom was designed with “browsability and shareability” in mind, said the company
San Francisco—Brilliant Earth is opening a new showroom in Seattle this summer, marking the brand’s 10th physical location.
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
Related stories will be right here …
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
The focus of the space is “browsability and shareability,” said the company.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
More on Majors
The Latest
Recorded WebinarsJun 18, 2021
Watch: How to Ace the Branding Game Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.
FinancialsJun 18, 2021
Jewelry Sales Surge in May, Says MastercardU.S. jewelry sales were up more than 200 percent year-over-year in May while also exceeding pre-pandemic levels.
CollectionsJun 18, 2021
Foundrae Has an Epic Charitable Giveaway in Honor of JuneteenthAll proceeds of “Juneteenth Medallion” sales, as well as raffle tickets, benefit organizations that support BIPOC.
Brought to you by
How to Engage and Sell to MillennialsMillennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.
CollectionsJun 18, 2021
Piece of the Week: Colette’s Rainbow Eye PendantIt’s a new addition to the designer’s charm collection.
Weekly QuizMay 20, 2021
This Week's QuizTest your knowledge of jewelry news from the week of June 14-18, 2021.
SourcingJun 17, 2021
Le Vian Donates Aquaprase Specimens, Jewels to New York’s AMNHTwo rough stones, three polished gems, and two jewels are in the museum’s redesigned gem and mineral halls.
TrendsJun 17, 2021
Amanda’s Style File: For the FellasIn honor of Father’s Day, Amanda Gizzi rounds up gifts for Dad.
Brought to you by
A New Golden AgeGold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.
Events & AwardsJun 17, 2021
Jewelers for Children Brings Back Live Events in Vegas, DallasThere will also be a virtual component for those not in attendance.
