Majors

Brilliant Earth Is Opening a Seattle Showroom

MajorsMay 26, 2021

Brilliant Earth Is Opening a Seattle Showroom

Set to open this summer, the location marks the brand’s 10th showroom.

Brilliant Earth’s new Seattle showroom was designed with “browsability and shareability” in mind, said the company
San Francisco—Brilliant Earth is opening a new showroom in Seattle this summer, marking the brand’s 10th physical location.

The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.

Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.

Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.

Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.

The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”

The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes. 

While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.

“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.

“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”

 Related stories will be right here … 
The focus of the space is “browsability and shareability,” said the company.

Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.

They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.

Jewelry specialists are available for one-on-one appointments in a private showroom.

Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.

The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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