CollectionsMay 05, 2021
Dana Bronfman Introduces Bridal OfferingsEditorsMay 10, 2021
GiGi Ferranti’s Graffiti-Inspired Collection Wows
The Brooklyn-based designer just took initial and heart pendants to a whole new level.
The new GiGi Ferranti collection is an elevated take on classic heart and initial pendants.
There’s something about Gina Ferranti’s jewelry that just feels like home.
It could be our shared backgrounds, a topic I touched on when I covered her candy-colored dream of a collection, Portofino.
Ferranti and I are both Italian-American women from southern Brooklyn, just a stone’s throw from each other.
Scrolling through Instagram a while back, I stumbled upon a familiar face from my high school homeroom, who turned out to be her niece, modeling her jewelry.
“What a funny coincidence,” I thought to myself, but the jewelry world is a small one and so is Brooklyn.
Her latest model? Another woman from my graduating high school class.
Though we were more acquaintances than friends, I recognized her right away. We were co-stars back in our high school drama days.
She looks as lovely as ever and adds a gorgeous Brooklyn edge to the photos.
Maybe it is just a coincidence, or maybe it’s the universe aligning, but I had to cover this collection.
The new GiGi Ferranti Graffito capsule collection is edgy and fun, colorful and bright.
It has all the hallmarks of Ferranti’s jewelry, from its bold, architectural designs to its subtle nods to her Italian heritage and Brooklyn background.
The pieces draw inspiration from the historic frescoes in Pompeii and New York City’s graffiti murals.
“It’s a modern version of the Pompeii etchings on the wall,” Ferranti said.
Ferranti used the singular “graffito” to refer to both individualism in art and the stand-alone initials seen in the collection.
A set of Graffito initial pendants ($1,700 for colored gemstones, $2,100 for diamonds)
Graffiti artists have developed myriad styles, but Ferranti chose the “blockbuster” style, which incorporates bold, block letters.
Style-wise, this year is going to be all about boldness and confidence, with a little of that quarantine casual mixed in, said Ferranti.
She recommends pairing the pendants with a comfy sweatsuit and trendy sneakers or oversized jeans and a fitted blazer. The pendants add the perfect pop of color to a neutral palette.
Initial jewelry is all the rage, with designers like Brent Neale and Marla Aaron throwing their bedazzled hats in the ring.
If you’ve seen one heart/initial pendant, you’ve seen them all, right? Wrong.
But you do have to come up with something pretty spectacular to stand out from the crowd, and Ferranti has done just that.
The charm pendants are set with ombré gemstones, hand-chosen to give the appearance of spray paint.
Available in 14-karat yellow or white gold, the initial pendants come in a blue and purple version, set with sapphires and amethyst, a green version in varying hues of tsavorite garnet, and a pink and orange sapphire version.
There is also a white diamond style available if opting for a more classic look.
Perfect for layering, the pendants can be sold with or without a 16-inch paperclip chain.
Each piece is crafted in New York City.
Ferranti has an affinity for heart jewelry, adding at least one per year to a collection, she said.
She takes the typical heart pendant up a notch, using a slightly askew, edgy heart shape.
It’s available in 14-karat yellow or white gold in the same color schemes as the initial pendants.
Her personal favorites in the collection are the orange-pink heart and the initial pendant in the blue-purple tones, which she says is especially easy to pair with denim.
The orange-pink pendants are a standout to me, each color blending into the next as seamlessly as a summer sunset.
Ferranti was fresh from a trunk show at London Jewelers when we caught up with each other.
The collection has been well-received, she said, with the heart pendants in particular resonating with her more mature clientele.
“We were having fun just figuring out how to wear it.”
The pendants are sold on their own, with a paperclip chain add-on available, though some customers have been adding them onto their existing charm bracelets.
It’s been so well-received that Ferranti is expanding the collection, slowly adding in new pieces.
“It’s going to be expanding beyond initials because the look is really what people are loving.”
There may be some hoop earrings on the horizon, she said, an addition I’d especially love to see.
Looking ahead, there’s another small capsule collection in the works, expected to be launched around the holidays.
“I don’t want to give away the name, but I will tell you that it will be something in a holiday price range and something that any age group can definitely wear.”
As someone who admires Ferranti’s jewelry from afar, I’m thrilled to hear this.
To keep the price under the $1,200 mark, she will be going heavy on the sapphires, though more expensive diamond versions will be available.
For this upcoming collection, Ferranti is trying the direct-to-consumer model, selling exclusively on her website.
I will be checking back in to see what dazzling designs Ferranti comes up with next, so stay tuned for that!
The Graffito capsule collection is available at London Jewelers, SoHo Gems, and online.
More on Editors
The Latest
Recorded WebinarsJun 18, 2021
Watch: How to Ace the Branding Game Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.
FinancialsJun 18, 2021
Jewelry Sales Surge in May, Says MastercardU.S. jewelry sales were up more than 200 percent year-over-year in May while also exceeding pre-pandemic levels.
CollectionsJun 18, 2021
Foundrae Has an Epic Charitable Giveaway in Honor of JuneteenthAll proceeds of “Juneteenth Medallion” sales, as well as raffle tickets, benefit organizations that support BIPOC.
Brought to you by
How to Engage and Sell to MillennialsMillennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.
CollectionsJun 18, 2021
Piece of the Week: Colette’s Rainbow Eye PendantIt’s a new addition to the designer’s charm collection.
Weekly QuizMay 20, 2021
This Week's QuizTest your knowledge of jewelry news from the week of June 14-18, 2021.
SourcingJun 17, 2021
Le Vian Donates Aquaprase Specimens, Jewels to New York’s AMNHTwo rough stones, three polished gems, and two jewels are in the museum’s redesigned gem and mineral halls.
MajorsJun 17, 2021
Mall Owner Washington Prime Group Files for Chapter 11The company is implementing a restructuring plan after struggling amid the COVID-19 pandemic.
Brought to you by
A New Golden AgeGold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.
TrendsJun 17, 2021
Amanda’s Style File: For the FellasIn honor of Father’s Day, Amanda Gizzi rounds up gifts for Dad.
