Editors

GiGi Ferranti’s Graffiti-Inspired Collection Wows

EditorsMay 10, 2021

GiGi Ferranti’s Graffiti-Inspired Collection Wows

The Brooklyn-based designer just took initial and heart pendants to a whole new level.

20210510_Graffito header NEW.jpg
The new GiGi Ferranti collection is an elevated take on classic heart and initial pendants.
There’s something about Gina Ferranti’s jewelry that just feels like home.
 
It could be our shared backgrounds, a topic I touched on when I covered her candy-colored dream of a collection, Portofino
 
Ferranti and I are both Italian-American women from southern Brooklyn, just a stone’s throw from each other.
 
Scrolling through Instagram a while back, I stumbled upon a familiar face from my high school homeroom, who turned out to be her niece, modeling her jewelry.
 
“What a funny coincidence,” I thought to myself, but the jewelry world is a small one and so is Brooklyn.
 
Her latest model? Another woman from my graduating high school class.
 
Though we were more acquaintances than friends, I recognized her right away. We were co-stars back in our high school drama days.
She looks as lovely as ever and adds a gorgeous Brooklyn edge to the photos.
 
Maybe it is just a coincidence, or maybe it’s the universe aligning, but I had to cover this collection.
 
The new GiGi Ferranti Graffito capsule collection is edgy and fun, colorful and bright.
 
It has all the hallmarks of Ferranti’s jewelry, from its bold, architectural designs to its subtle nods to her Italian heritage and Brooklyn background.
 
The pieces draw inspiration from the historic frescoes in Pompeii and New York City’s graffiti murals.
 
“It’s a modern version of the Pompeii etchings on the wall,” Ferranti said.
 
Ferranti used the singular “graffito” to refer to both individualism in art and the stand-alone initials seen in the collection.

20210510_Graffito insert.jpg
A set of Graffito initial pendants ($1,700 for colored gemstones, $2,100 for diamonds)

Graffiti artists have developed myriad styles, but Ferranti chose the “blockbuster” style, which incorporates bold, block letters.
 
Style-wise, this year is going to be all about boldness and confidence, with a little of that quarantine casual mixed in, said Ferranti.
 
She recommends pairing the pendants with a comfy sweatsuit and trendy sneakers or oversized jeans and a fitted blazer. The pendants add the perfect pop of color to a neutral palette.
 
Initial jewelry is all the rage, with designers like Brent Neale and Marla Aaron throwing their bedazzled hats in the ring.
 
If you’ve seen one heart/initial pendant, you’ve seen them all, right? Wrong.
 
But you do have to come up with something pretty spectacular to stand out from the crowd, and Ferranti has done just that.
 
The charm pendants are set with ombré gemstones, hand-chosen to give the appearance of spray paint.

Available in 14-karat yellow or white gold, the initial pendants come in a blue and purple version, set with sapphires and amethyst, a green version in varying hues of tsavorite garnet, and a pink and orange sapphire version.
 
There is also a white diamond style available if opting for a more classic look.
 
Perfect for layering, the pendants can be sold with or without a 16-inch paperclip chain.
 
Each piece is crafted in New York City.
 
Ferranti has an affinity for heart jewelry, adding at least one per year to a collection, she said.
 
She takes the typical heart pendant up a notch, using a slightly askew, edgy heart shape.
 
 Related stories will be right here … 
It’s available in 14-karat yellow or white gold in the same color schemes as the initial pendants.
 
Her personal favorites in the collection are the orange-pink heart and the initial pendant in the blue-purple tones, which she says is especially easy to pair with denim.
 
The orange-pink pendants are a standout to me, each color blending into the next as seamlessly as a summer sunset.
 
Ferranti was fresh from a trunk show at London Jewelers when we caught up with each other.
 
The collection has been well-received, she said, with the heart pendants in particular resonating with her more mature clientele.
 
“We were having fun just figuring out how to wear it.”
 
The pendants are sold on their own, with a paperclip chain add-on available, though some customers have been adding them onto their existing charm bracelets.
 
It’s been so well-received that Ferranti is expanding the collection, slowly adding in new pieces. 
 
“It’s going to be expanding beyond initials because the look is really what people are loving.”
 
There may be some hoop earrings on the horizon, she said, an addition I’d especially love to see.
 
Looking ahead, there’s another small capsule collection in the works, expected to be launched around the holidays.
 
“I don’t want to give away the name, but I will tell you that it will be something in a holiday price range and something that any age group can definitely wear.”
 
As someone who admires Ferranti’s jewelry from afar, I’m thrilled to hear this.
 
To keep the price under the $1,200 mark, she will be going heavy on the sapphires, though more expensive diamond versions will be available.
 
For this upcoming collection, Ferranti is trying the direct-to-consumer model, selling exclusively on her website.
 
I will be checking back in to see what dazzling designs Ferranti comes up with next, so stay tuned for that!
 
The Graffito capsule collection is available at London Jewelers, SoHo Gems, and online.

The Latest

De Beers CEO Al Cook and Signet Jewelers CEO Gina Drosos
SourcingMay 24, 2024
Signet, De Beers Have a Plan to Promote Natural Diamonds

The two industry giants are working together on a new marketing campaign.

Stock image of a diamond engagement ring
SourcingMay 24, 2024
De Beers’ Sales Slide in Fourth Round of Sales This Year

The company sold $380 million in rough diamonds, compared with $479 million in the same period last year.

Tiffany Venetian glass bead ear clips
TrendsMay 23, 2024
State of Jewelry Design: 3 Themes That Will Shape the Next 5 Years

Color, storytelling, and the use of nonconventional materials are the signatures of today’s most innovative and influential designers.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Van Cleef & Arpels tie necklace
AuctionsMay 23, 2024
Sotheby’s to Offer Rare VCA Necklace, ‘Lavender Dream’ Diamond

A tie necklace from Van Cleef & Arpels and a pinkish purple diamond are highlights of the upcoming New York jewelry auction.

Weekly QuizMay 23, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Inoveo Platinum
MajorsMay 23, 2024
PGI to Debut New Platinum Alloy in Las Vegas

Inoveo Platinum will be distributed exclusively by Stuller in the U.S.

Alan Hart Headshot
MajorsMay 23, 2024
Gem-A CEO Alan Hart Resigns

He is stepping down in August after eight years as CEO.

Royal Chain gold chains
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.

Despite the rising prices, consumers continue to seek out the precious metal.

Rose cut arch cabochons Columbia Gem House
SourcingMay 22, 2024
State of Colored Stones: Why the Market Is More Colorful Than Ever

As prices of “The Big Three” skyrocket, supply dwindles, and focus on sustainability grows, an age of open-mindedness is dawning.

The Eden Rose, a 10.20-carat fancy intense pink diamond
AuctionsMay 22, 2024
Christie’s Website Back Online, Announces Plans to Auction 10-Carat Pink Diamond

The fancy intense pink “The Eden Rose” is estimated to sell for up to $12 million at the New York “Magnificent Jewels” sale next month.

Pandora Essence jewelry
CollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the Essentials

The “Pandora Essence” collection brings a contemporary and sculptural feel to staples like gold hoops and pearl necklaces.

Instore show 2024
Events & AwardsMay 22, 2024
InStore ‘Cram Day’ To Focus on Lab-Grown Diamond Education

The limited-seating learning event precedes its second annual trade show, which starts Aug. 11.

Swarovski New York City flagship
IndependentsMay 21, 2024
State of Retail: 4 Retail Design Trends for 2024

From lighter color palettes to the integration of AR, experts offer inspiration for jewelers in need of an aesthetic refresh.

Dame Shirley Bassey’s
AuctionsMay 21, 2024
Dame Shirley Bassey’s Diamonds Are Ready for Their Encore

Sotheby’s will auction jewelry belonging to the “Diamonds Are Forever” singer in Paris this October.

National Jeweler columnist Sherry Smith
ColumnistsMay 21, 2024
Successful Vendor Relationships: A Win-Win Approach

Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.

Jennifer Herold, Independent Jewelers Organization vice president
IndependentsMay 21, 2024
Jennifer Herold Promoted to VP at IJO

Herold has been with the organization for 22 years and will continue in her current role of conference director.

Studs pop-up
MajorsMay 20, 2024
Studs Opens Luxury Piercing Pop-Up in NYC

“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.

Nivoda executive team at table
SourcingMay 20, 2024
2 Business-to-Business Platforms Secure Millions in Funding

Nivoda and Liquid Diamonds both have big plans for the new capital.

Stuller Packaging & Displays 2024-2025 catalog
MajorsMay 20, 2024
Stuller Issues New Packaging & Display Catalog

The 2024-2025 edition features new colors and styles, as well as storytelling elements.

Elephants wading in the Okavango Delta in Botswana
SourcingMay 20, 2024
State of the Diamond Industry: Botswana Beyond Diamonds

From moringa to ecotourism in the Okavango Delta, the country and its leaders are exploring how Botswana can diversify its economy.

Rough diamonds from De Beers
SourcingMay 20, 2024
Anglo American Confirms It Is Looking to Sell De Beers

The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”

Buccellati jewelry
FinancialsMay 17, 2024
Richemont Appoints Van Cleef & Arpels’ Nicolas Bos as New CEO

The announcement coincided with its full-year results, with growth driven by its jewelry brands.

Watches of Switzerland Mall of America store
FinancialsMay 17, 2024
Watches of Switzerland’s Fiscal-Year Sales Flat

Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.

My Next Question webinar series graphic
Recorded WebinarsMay 17, 2024
Watch: Preparing for Trade Show Success

Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.

Cartier ring-tailed lemur brooch circa 1991
AuctionsMay 17, 2024
Piece of the Week: Cartier’s Ring-Tailed Lemur

This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.

202.18 carat fancy intense yellow diamond The Yellow Rose
AuctionsMay 16, 2024
Christie’s Holds 2 Sales Despite Cyberattack

Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.

The Allnatt yellow diamond
AuctionsMay 16, 2024
Sotheby’s Withdraws 101-Carat Yellow Diamond from Auction

Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy