Dana Bronfman Introduces Bridal Offerings
It’s full of Fairmined gold, vintage and antique stones, and responsibly sourced opals, sapphires, and emeralds.
The designer’s first bridal collection, “Love,” combines signature motifs like hammered gold and a unique pronged bezel setting with core brand values like responsible gem sourcing and recycled materials.
New York City-based Bronfman took her time to develop and release her thoughtful, dedicated bridal selection and knew the moment was right as more and more couples approached her for custom engagement ring and wedding band commissions.
“Earlier in my career, I felt it was risky to invest in big diamonds and didn’t know how I would do a responsibly-sourced bridal collection with the lack of traceability in diamonds,” she explained.
“Over time, I developed relationships with dealers who I could have honest conversations with, and ultimately, I found a solution in vintage and antique diamonds and sapphires, contemporary sapphires from Montana and Australia, Muzo emeralds as well as Fairmined gold. Ethics and sustainability matter to me as well as to my customer.”
The vintage light blue, long, hexagonal sapphire pictured at top of article, which is Bronfman’s favorite from the “Love” range, inspired a graduated staircase design, representative of the many steps of a couple’s journey.
“I was inspired by the stones I fell in love with for this collection as well as the idea of love and marriage being a journey, not a destination,” Bronfman said.
Bronfman will modify her bridal designs so clients can incorporate a stone of their choosing or an heirloom stone.
The textural, hammered gold finish featured in much of the Dana Bronfman core collection is not only on-brand for the bridal range, but practical, too.
She noted, “It reflects the light beautifully and also is very difficult to scratch, which is something worth considering for a ring someone wears daily.”
The collection features solitaires, three-stone styles, a variety of Bronfman’s take on an eternity band featuring spaced-out stones, and lots of thick gold styles.
Some rings give the illusion of a stack and are based on Bronfman’s “Agra Band” from previous collections, which was inspired by the bold architecture seen on a trip to India.
One style that’s completely new is the “Petal Setting,” inspired by a tulip, which was Bronfman’s late mother’s favorite flower.
“It is not only a nod to her,” said the designer, “but my bonus mother who raised me and is a passionate gardener and environmentalist, who I learned from and credit for many of my values today.
“This style speaks to the intergenerational aspect of jewelry, and celebrates all forms of love and family, from the ones you are born with to the people and partners you choose. These flowers in love never die, and I believe that love never truly dies, but just transforms.”
Available now on the designer’s website, the collection starts at approximately $1,050 for a thin “Classic Hammered Band” in 18-karat yellow Fairmined gold, available in a shiny, matte or hammered finish.
Most of the collection is priced in the $3,000 to $15,000 range.
Two of the brands in the top slots may come as a surprise.
“American Gemstones” wants to raise appreciation of the stones, and those who mine and cut them, even more.
The platform helps jewelers manage and track repairs via their website and allows customers to place orders online.
A tantalizingly beautiful and carbon-neutral choice, Swarovski Created Diamonds are an extension of the beloved brand’s personality and value.
Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.
National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.
The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.