Policies & Issues

WFDB Launches Campaign to Support India Amid COVID Crisis

Policies & IssuesApr 30, 2021

WFDB Launches Campaign to Support India Amid COVID Crisis

The “Diamond Aid” campaign calls on the industry to provide aid to India.

The World Federation of Diamond Bourses is raising money to help India as it fights a crippling rise in COVID-19 cases.
Antwerp, Belgium—The World Federation of Diamond Bourses is raising money to help India fight the deadly surge in COVID-19 cases that is crippling the country.

As the number of COVID-19 cases continues to rise, the country’s healthcare system struggles to care for its people.

India counted a record 379,257 new cases on Thursday and a death toll of 3,645, as per its health ministry.

The U.S. Embassy issued an alert to say access to healthcare has become extremely limited, and that U.S. citizens wanting to depart India should look into doing so.

The WFDB Executive Committee recently held an emergency session over Zoom to set up the Diamond Aid campaign.

The group will coordinate with the leadership of the Bharat Diamond Bourse in India to use the funds raised to purchase the essential medications and equipment needed by hospitals in Surat and Mumbai.

With hospitals facing an overwhelming number of patients, oxygen has been especially scarce.

Diamond Aid will reach out to industry leaders, the press, its online audience, and social media followers to request assistance and donations.

“The international diamond and jewelry industry is a close-knit community, actually a family, made up of members from around the globe, many of whom live or originate in India. As members of this family, we cannot stand by without helping,” said WFDB President Yoram Dvash in a press release about the campaign.

“The WFDB has decided to take the lead in helping our Indian brothers. We call upon the generosity of our industry to help the people of India through this devastating time.”

For more information about the campaign or to donate, visit the WFDB website.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

CrimeMay 18, 2021
Police Searching for 2 Suspects in Armed Robbery of GA Jewelry Store

A third suspect, who was shot during the robbery, has been arrested and charged.

CollectionsMay 18, 2021
New York Isn’t Over, According to the Yurmans

David Yurman’s latest collection is a tribute to a New York City landmark.

Events & AwardsMay 18, 2021
Registration Is Open for JA National Convention

The third annual Jewelers of America National Convention will be held virtually July 19-20.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

ColumnistsMay 18, 2021
Creative Connecting: Why Jewelers Should Be More Active on YouTube

A strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.

Weekly QuizMay 14, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 10-14, 2021.
Take the Quiz
IndependentsMay 17, 2021
Take a Peek Inside the New Zadok Jewelers Store

The Houston jeweler recently opened a 28,000-square-foot, two-level store.

IndependentsMay 17, 2021
Bill Boyajian Has a New Book Coming Out

“Family Business Succession Planning” covers the dynamics of working in a multigenerational business and prepping for the next generation.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

MajorsMay 17, 2021
Pandora’s Head of North America Steps Down

Sid Keswani has left the jewelry company to become president of lifestyle company Centric Brands.