Emerging Jewelry Brand Ananya Hits Its Stride With New Collection
“Scattered” is technically impressive and ultra-stylish.

The category embodies the collection’s strong suits: technical prowess and lots of color.
“Scattered” is named for its groupings of small diamonds and gemstones, which, clustered together, form large, visually interesting shapes.
Think a large web of white diamonds connected by the thinnest gold settings and surrounded by a halo of baguette-cut sapphires or emeralds, or an array of tiny white diamonds clustered into the shape of a crescent moon, further accented by an emerald and diamond ear jacket.
“The fluidity and the forms in the collection are inspired by the concept of metaphysical energy and movements,” designer Ananya Malhotra explained, citing the chakras, or the body’s energy centers, as referenced in ancient Hindu scriptures, the Vedas.
She elaborated, “The designs represent the movement of energy between the root and the crown chakras and use diamonds, emeralds, rubies and blue sapphires, with each colored gemstone epitomizing the flow of energy from ground up.”
The fabrication is more ethereal than Ananya’s previous collections, which always revolved around curving lines but were more two-dimensional, utilizing wide swaths of mother-of-pearl for a bold, flat look.
“Scattered” appears more technically arduous, and therefore impressive.
Convertibility, such as the several pairs of earrings that feature a post that can be worn alone or with an element that connects via ear jacket, is another collection hallmark.
“I was keen for this collection to be versatile to capture changing trends and habits and thus many of the pieces can be dressed up or down,” Malhotra said.
There are much more than just earrings at play, with delicate sprinklings of diamonds and gemstones also gracing bangles, rings and necklaces, each piece capturing the essence of movement in still form, like a photograph freezing an athlete mid-leap.
Malhotra, a Central Saint Martins graduate, launched her eponymous collection in 2017.
She introduced a few pieces from “Scattered” at last year’s Doha Jewellery & Watches Exhibition, but has just launched it in earnest with Threads Styling.
Malhotra said her favorite piece from the collection is yet-to-be-released: a high jewelry necklace with handpicked emeralds ranging in color to form an overall ombre effect and, of course, accented with a sprinkling of diamonds.
It will released later this year.
The Latest

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.


Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.





















