Emerging Jewelry Brand Ananya Hits Its Stride With New Collection
“Scattered” is technically impressive and ultra-stylish.

The category embodies the collection’s strong suits: technical prowess and lots of color.
“Scattered” is named for its groupings of small diamonds and gemstones, which, clustered together, form large, visually interesting shapes.
Think a large web of white diamonds connected by the thinnest gold settings and surrounded by a halo of baguette-cut sapphires or emeralds, or an array of tiny white diamonds clustered into the shape of a crescent moon, further accented by an emerald and diamond ear jacket.

“The fluidity and the forms in the collection are inspired by the concept of metaphysical energy and movements,” designer Ananya Malhotra explained, citing the chakras, or the body’s energy centers, as referenced in ancient Hindu scriptures, the Vedas.
She elaborated, “The designs represent the movement of energy between the root and the crown chakras and use diamonds, emeralds, rubies and blue sapphires, with each colored gemstone epitomizing the flow of energy from ground up.”
The fabrication is more ethereal than Ananya’s previous collections, which always revolved around curving lines but were more two-dimensional, utilizing wide swaths of mother-of-pearl for a bold, flat look.
“Scattered” appears more technically arduous, and therefore impressive.
Convertibility, such as the several pairs of earrings that feature a post that can be worn alone or with an element that connects via ear jacket, is another collection hallmark.
“I was keen for this collection to be versatile to capture changing trends and habits and thus many of the pieces can be dressed up or down,” Malhotra said.
There are much more than just earrings at play, with delicate sprinklings of diamonds and gemstones also gracing bangles, rings and necklaces, each piece capturing the essence of movement in still form, like a photograph freezing an athlete mid-leap.
Malhotra, a Central Saint Martins graduate, launched her eponymous collection in 2017.
She introduced a few pieces from “Scattered” at last year’s Doha Jewellery & Watches Exhibition, but has just launched it in earnest with Threads Styling.
Malhotra said her favorite piece from the collection is yet-to-be-released: a high jewelry necklace with handpicked emeralds ranging in color to form an overall ombre effect and, of course, accented with a sprinkling of diamonds.
It will released later this year.
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Six new retail businesses were selected for the 2025 program, which began in January.

Sponsored by the Gemological Institute of America


Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.