Collections

Emerging Jewelry Brand Ananya Hits Its Stride With New Collection

CollectionsMar 29, 2021

Emerging Jewelry Brand Ananya Hits Its Stride With New Collection

“Scattered” is technically impressive and ultra-stylish.

20210326_Ananya-header.jpg
The “Whirl” earrings from Ananya’s “Scattered” collection. They are crafted in 18-karat yellow gold with 3.3 carats of yellow sapphire and 0.28 carats of white diamonds. Selling for $4,860, the convertible style can be worn in multiple ways, without the outer ring or without the center yellow sapphire.
New York—Earrings appear to be emerging fine jewelry brand Ananya’s forte, as evidenced by the latest collection, “Scattered.”

The category embodies the collection’s strong suits: technical prowess and lots of color.

“Scattered” is named for its groupings of small diamonds and gemstones, which, clustered together, form large, visually interesting shapes.

Think a large web of white diamonds connected by the thinnest gold settings and surrounded by a halo of baguette-cut sapphires or emeralds, or an array of tiny white diamonds clustered into the shape of a crescent moon, further accented by an emerald and diamond ear jacket.

20210326_Ananya-headshot.jpg
Ananya designer Ananya Malhotra was born into a family with deep fashion ties. She splits her time among three places: London, Miami and Chennai, India.

“The fluidity and the forms in the collection are inspired by the concept of metaphysical energy and movements,” designer Ananya Malhotra explained, citing the chakras, or the body’s energy centers, as referenced in ancient Hindu scriptures, the Vedas.

She elaborated, “The designs represent the movement of energy between the root and the crown chakras and use diamonds, emeralds, rubies and blue sapphires, with each colored gemstone epitomizing the flow of energy from ground up.”

The fabrication is more ethereal than Ananya’s previous collections, which always revolved around curving lines but were more two-dimensional, utilizing wide swaths of mother-of-pearl for a bold, flat look.

“Scattered” appears more technically arduous, and therefore impressive.

Convertibility, such as the several pairs of earrings that feature a post that can be worn alone or with an element that connects via ear jacket, is another collection hallmark.

“I was keen for this collection to be versatile to capture changing trends and habits and thus many of the pieces can be dressed up or down,” Malhotra said.

There are much more than just earrings at play, with delicate sprinklings of diamonds and gemstones also gracing bangles, rings and necklaces, each piece capturing the essence of movement in still form, like a photograph freezing an athlete mid-leap.

Malhotra, a Central Saint Martins graduate, launched her eponymous collection in 2017.

She introduced a few pieces from “Scattered” at last year’s Doha Jewellery & Watches Exhibition, but has just launched it in earnest with Threads Styling.

 Related stories will be right here … 

Malhotra said her favorite piece from the collection is yet-to-be-released: a high jewelry necklace with handpicked emeralds ranging in color to form an overall ombre effect and, of course, accented with a sprinkling of diamonds. 

It will released later this year. 



The Latest

Lee Michaels Fine Jewelry Ridgeland Mississippi exterior
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi Flagship

Lee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.

Sean Milliner
GradingJun 29, 2026
National Rarities Announces New Gemology Manager

Sean Milliner has joined the company.

GIA London Canary Wharf campus
GradingJun 29, 2026
GIA to Open New London Campus

Classes will begin in August at GIA’s new Canary Wharf location.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Hogback diamond ring
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

Weekly QuizJun 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
A tray of Rembrandt charms
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

SCAD Jewelers Mutual Studio exterior
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler Shortage

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

Watches and Wonders 2027
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 Dates

The week-long event in Geneva is slated for April 2027.

New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

NeverNot Feel The Rhythm Boombox Pendant
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Engineer Master II Snoopy Flying Ace Ball watch
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball Watch

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy