“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
What you might have missed
Here are the top five stories published on National Jeweler last week, according to Google Analytics.
New York--Here are the top five stories on NationalJeweler.com from Nov. 22 to 28, according to Google Analytics.
1. Retailer combats reviewers-for-hire
When Long’s Jewelers racked up 100 fake one-star reviews on Facebook in just a few days, the retailer found that some people are willing to post and profit from untrue reviews. Here’s what they did about it.
While Brazilian Paraiba tourmaline remains in high demand, skyrocketing prices and dwindling supply have led to increased interest in the cuprian tourmaline coming out of Africa, National Jeweler reported in the latest installment of Rocks On, the publication’s monthly colored gemstone feature.
3. Egyptian queen’s necklace could fetch $4.6M
A platinum and diamond necklace made in 1939 for Queen Nazli of Egypt will be up for auction at Sotheby’s Dec. 9 sale of Magnificent Jewels in New York and is predicted to sell for more than $4 million.
4. 7 store security tips for the holiday season
John J. Kennedy of the Jewelers Security Alliance shared with National Jeweler the most common security mistakes jewelers make as the holiday rush hits and also gave his recommendations for avoiding them.
5. Column: The price of integrity
Whether retailers choose to discount or not, it is vitally important that they have integrity in their pricing, Vibhor Gems President and columnist Peter Smith wrote in his latest article.
The Latest

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.


The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.



















