The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
What you might have missed
Here are the top five stories published on National Jeweler last week, according to Google Analytics.
New York--Here are the top five stories on NationalJeweler.com from Nov. 22 to 28, according to Google Analytics.
1. Retailer combats reviewers-for-hire
When Long’s Jewelers racked up 100 fake one-star reviews on Facebook in just a few days, the retailer found that some people are willing to post and profit from untrue reviews. Here’s what they did about it.
While Brazilian Paraiba tourmaline remains in high demand, skyrocketing prices and dwindling supply have led to increased interest in the cuprian tourmaline coming out of Africa, National Jeweler reported in the latest installment of Rocks On, the publication’s monthly colored gemstone feature.
3. Egyptian queen’s necklace could fetch $4.6M
A platinum and diamond necklace made in 1939 for Queen Nazli of Egypt will be up for auction at Sotheby’s Dec. 9 sale of Magnificent Jewels in New York and is predicted to sell for more than $4 million.
4. 7 store security tips for the holiday season
John J. Kennedy of the Jewelers Security Alliance shared with National Jeweler the most common security mistakes jewelers make as the holiday rush hits and also gave his recommendations for avoiding them.
5. Column: The price of integrity
Whether retailers choose to discount or not, it is vitally important that they have integrity in their pricing, Vibhor Gems President and columnist Peter Smith wrote in his latest article.
The Latest

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”


The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.






















