During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
Mayfair Jewelers’ Shirley Kulchinsky dies at 86
Shirley Kulchinsky, the trailblazing matriarch of Long Island, N.Y. retailer Mayfair Jewelers, died Saturday.
Born on Feb. 11, 1929, Kulchinsky was in the jewelry business from the start. Her father was a custom peddler who bought his jewelry from a store on Canal Street in New York City owned by a man named Shmeil (Sam) Kulchinsky, the father of Shirley’s future husband, Seymour.
Seymour Kulchinsky was in the refinery and wholesale business in the city, as the family owned SDK Refining Company on Eldridge Street.
In the 1950s Shirley Kulchinsky talked him into settling down on Long Island and buying a retail store there. She was the reason Mayfair Jewelers, which was named after the shopping center it was in, began.
In the late 1960s, their oldest son Dan joined the family business, followed by grandchildren Justin and Lauren.
Shirley Kulchinsky was a trailblazer in the jewelry industry, her family said. She had an eye for new and exciting designers and she and her husband traveled the world to bring back the best jewels. She also was trusted and beloved by her clients, could talk to anyone and could “write books on how (to) sell.”
In addition to her position in the family business, Kulchinsky was a vice president of the National Association of Woman Business Owners, as she was a passionate believer in women having both a career in a family, a rarity for women of her generation.
She retired “kicking and screaming” to Florida, her family said; indeed, in a May 2013 profile of Mayfair Jewelers by The Centurion, her granddaughter Lauren Kulchinsky-Levison was quoted as saying that her grandmother, who was 83 at the time, would still work every day if the family allowed it.
Kulchinsky was a daughter, sister, wife, mother, grandmother, great-grandmother and “one hell of jeweler.”
“She was an elegant lady, an inspiration to many and will be missed,” her family said in a statement.
The Latest

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.


The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.




















