Sponsored by the Gemological Institute of America
Mayfair Jewelers’ Shirley Kulchinsky dies at 86
Shirley Kulchinsky, the trailblazing matriarch of Long Island, N.Y. retailer Mayfair Jewelers, died Saturday.

Born on Feb. 11, 1929, Kulchinsky was in the jewelry business from the start. Her father was a custom peddler who bought his jewelry from a store on Canal Street in New York City owned by a man named Shmeil (Sam) Kulchinsky, the father of Shirley’s future husband, Seymour.
Seymour Kulchinsky was in the refinery and wholesale business in the city, as the family owned SDK Refining Company on Eldridge Street.
In the 1950s Shirley Kulchinsky talked him into settling down on Long Island and buying a retail store there. She was the reason Mayfair Jewelers, which was named after the shopping center it was in, began.
In the late 1960s, their oldest son Dan joined the family business, followed by grandchildren Justin and Lauren.
Shirley Kulchinsky was a trailblazer in the jewelry industry, her family said. She had an eye for new and exciting designers and she and her husband traveled the world to bring back the best jewels. She also was trusted and beloved by her clients, could talk to anyone and could “write books on how (to) sell.”
In addition to her position in the family business, Kulchinsky was a vice president of the National Association of Woman Business Owners, as she was a passionate believer in women having both a career in a family, a rarity for women of her generation.
She retired “kicking and screaming” to Florida, her family said; indeed, in a May 2013 profile of Mayfair Jewelers by The Centurion, her granddaughter Lauren Kulchinsky-Levison was quoted as saying that her grandmother, who was 83 at the time, would still work every day if the family allowed it.
Kulchinsky was a daughter, sister, wife, mother, grandmother, great-grandmother and “one hell of jeweler.”
“She was an elegant lady, an inspiration to many and will be missed,” her family said in a statement.
The Latest

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.