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Jewelers Mutual rebrands Perfect Circle
Jewelers Mutual Insurance Co. is doing away with the Perfect Circle brand name, offering all insurance under the Jewelers Mutual name going forward.
Neenah, Wisc.--Jewelers Mutual Insurance Co. is doing away with the name Perfect Circle for its line of personal jewelry insurance. Going forward, all the company’s lines, whether for jewelry businesses or consumers, will just be called Jewelers Mutual. 
In addition, the company has a new logo, one that “embraces our 102-year history of insuring jewelry,” Jewelers Mutual said.
The change will not impact anything about the coverage the company provides to retailers and consumers.
The only difference will be that instead of the Perfect Circle brand name and logo, the collateral distributed to consumers will have the Jewelers Mutual name and updated logo. It will be on all personal jewelry policyholder mailings, emails and policy documents, and on the company’s social media accounts.
New materials are available to retailers now for free.
As far as in-store materials go, Jewelers Mutual has updated its “Insurance for Your Jewelry” customer kit, A Jeweler’s Guide to Personal Jewelry Insurance, the Pearls of Wisdom jewelry care tips brochure, the evaluation checklist and the Jeweler Program brochure.
The company also has its logo, links and web content ready for those retailers who need to update their websites.
To request new materials, logo or links content, visit JewelersMutual.com/Supplies, email a Jewelers Mutual sales manager at marketing-pj@jminsure.com or call 800-558-6411, ext. 2118.
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