This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
Jeweler admits to selling fakes for last 16 years
The New York jeweler charged with misrepresenting diamond simulants as the real thing pleaded guilty Friday to the charges brought against him, according to the Erie County District Attorney’s Office.
Williamsville, N.Y.--The New York jeweler charged with misrepresenting diamond simulants as the real thing pleaded guilty Friday to the charges brought against him, according to the Erie County District Attorney’s Office.
Paul Blarr, 47, pleaded guilty as charged to one count of scheme to defraud in the first degree and 10 counts of grand larceny in the third degree, encompassing 89 victims who lost $630,000. These were the highest charges for which Blarr could have been convicted had he gone to trial.
He now faces up to 50 years in state prison, which is the maximum under New York law for a non-murder offense. His sentencing is scheduled for July 25 at 9:30 a.m.
Blarr admitted that between Jan. 1, 1998 and March 21, 2014, he sold counterfeit jewelry, including diamond simulants misrepresented as real diamonds, at his two companies, RSNP Diamond Exchange and Amherst Diamond Exchange.
He pleaded guilty in front of Erie County Court Judge Michael Pietruszka, who then read the names of all the victims involved in the scheme to defraud charge and the grand larceny counts.
The DA’s office said in a statement that the time between his guilty plea and sentencing allows for further investigation into the jeweler’s business, including “items of jewelry entrusted by their owners to the defendant either for repair or for sale on consignment.”
These items now have to be returned to their rightful owners, and the office said that Blarr has promised to cooperate with the Amherst Police Department to do so.
“This has been devastating to him and his family. He’s not running from what happened here, and the judge recognizes that,” his attorney, Charles J. Marchese, told the Buffalo News.
He also noted that they believe the $630,000 figure “may have been inflated by using appraised values as opposed to monies actually paid to my client.”
Marchese did not respond to a request for comment from National Jeweler.
When the issue first came to light in March, Marchese was reported as saying that Blarr was a victim, and purchased the stones in question under the belief that they were real.
RELATED CONTENT: Investigation into actions of NY jeweler expands
In the month following, however, it came to light that the fraud might extend beyond misrepresenting simulants to include selling enhanced diamonds without disclosing them as such, switching colored gemstones or not selling the quality
The Latest

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

























