CollectionsJun 13, 2025
Piece of the Week: Robinson Pelham’s Pear EarringsTake a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.
EditorsAug 24, 2012
Sterling’s seeing blue, and brown
Sterling Jewelers made a number of big announcements during its conference call on Thursday, not the least of which is that it is now a “Select Diamantaire” of mining giant Rio Tinto, and that it's making a bigger push into...
Sterling Jewelers made a number of big announcements during its conference call on Thursday, not the least of which is that it is now a “Select Diamantaire” of mining giant Rio Tinto, and that it's making a bigger push into the world of colored diamonds.
The company is introducing “Shades of Wonder,” the new name for a line of brown and white diamond jewelry previously called “Shades of Australia.” The Shades campaign is part of Rio Tinto’s new “Diamonds with a Story” initiative, which they introduced in Las Vegas.
Diamonds with a Story is designed to highlight Rio Tinto’s social and environmental efforts in the areas around the world where it mines diamonds while giving retailers a story to tell about the product when they are trying to sell it. It’s also a way of providing marketing support for diamonds, filling the void left by the absence of De Beers.
Separately, Sterling announced that it is also is testing a line of blue diamond jewelry, which a Sterling spokesman said would be created with irradiated blue diamonds. (Natural blue diamonds are comparatively more expensive, with one industry source estimating that a 1-carat natural fancy blue would wholesale for about $200,000.) “Blue is just another color trend that is happening right now,” Mike Barnes, CEO of Sterling parent company Signet, said during the company’s earnings call on Thursday.
Sterling acknowledged that while the goods for Shades of Wonder are from a Rio Tinto mine--primarily the Argyle Diamond Mine--they are not similar to those being supplied to Sterling for its rough-to-polish initiative as a Select Diamantaire (similar to a De Beers sightholder). However, the program “strengthens and leverages” the relationship between the two companies, the spokesman said.
On the technology side, Sterling said it is implementing “digital sales technology” in both Kay Jewelers and Jared the Galleria of Jewelry stores. Translation: Each store will be equipped with a number of electronic tablets, brand not specified, that allows for browsing and shopping on Kay.com and Jared.com while in-store.
The stores already are equipped with wireless, though access is limited to Kay.com and Jared.com.
I don’t know if Sterling is considering expanding this access in the future--and I understand not wanting to give the public free rein over the entire Internet--but allowing people to visit sites such as Facebook, Instagram and Twitter to share their shopping experience would be a good idea.
It’s also not a bad idea to give customers access to competitors’ sites, such as Blue Nile or Zales.com. They are going to check out the competitions’ price and selection anyway--who doesn’t these days --so why not just let them do it while they are still in your store?
More on Editors
The Latest
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education ConferenceThe one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias GabrielThe foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.
Weekly QuizJun 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins BonhamsAssimon is the auction house’s new chief commercial officer.
MajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American FlagshipThe Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board LeaderIndustry veteran Anoop Mehta is the new chairman and independent director of the IGI board.
Events & AwardsJun 11, 2025
Kering Announces Winners of Sustainability-Focused AwardThe winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.
SourcingJun 10, 2025
De Beers Turns to Brown, Yellow Diamonds for New ‘Beacon’“Ombré Desert Diamonds” will emphasize cream-, champagne-, and brown-colored diamonds, shades that set natural stones apart from lab grown.
AuctionsJun 10, 2025
Noonans to Auction 16th-Century Signet RingIt's one of the “Gresham grasshopper” rings English financier Sir Thomas Gresham was known to gift to acquaintances or business associates.
CollectionsJun 10, 2025
Tabayer Names Mary Chiam as CEOThe brand also debuted its new “Zorae” collection featuring a talisman of protection and harmony inspired by a sheaf of wheat.
MajorsJun 10, 2025
Lauren Johansen Joins Loudr As Loudr’s new account manager, Johansen will partner with clients to craft and execute marketing strategies.
Events & AwardsJun 09, 2025
And the Winners of the 2025 Couture Design Awards Are … Designers were recognized in 12 categories, from platinum to pearls, before the evening ended with a new, retail-focused award.
AuctionsJun 09, 2025
Nancy Astor’s Cartier Tiara Sells for $1.2MThe rare turquoise and diamond jewel was the top lot at Bonhams’ June jewelry sale.
IndependentsJun 09, 2025
Here Are the 2025 Retailer Hall of Fame InducteesThis year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
Events & AwardsJun 09, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
MajorsJun 09, 2025
RDI Diamonds Partners With LavalierThe diamond wholesaler is working with the insurance provider to seamlessly offer personal jewelry insurance to RDI retailers’ clients.
CollectionsJun 06, 2025
Piece of the Week: Harwell Godfrey’s ‘Granny Squares Eleanor’ Necklace As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamTwo existing executives have been given new roles.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
