SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
EditorsAug 24, 2012
Sterling’s seeing blue, and brown
Sterling Jewelers made a number of big announcements during its conference call on Thursday, not the least of which is that it is now a “Select Diamantaire” of mining giant Rio Tinto, and that it's making a bigger push into...
Sterling Jewelers made a number of big announcements during its conference call on Thursday, not the least of which is that it is now a “Select Diamantaire” of mining giant Rio Tinto, and that it's making a bigger push into the world of colored diamonds.
The company is introducing “Shades of Wonder,” the new name for a line of brown and white diamond jewelry previously called “Shades of Australia.” The Shades campaign is part of Rio Tinto’s new “Diamonds with a Story” initiative, which they introduced in Las Vegas.
Diamonds with a Story is designed to highlight Rio Tinto’s social and environmental efforts in the areas around the world where it mines diamonds while giving retailers a story to tell about the product when they are trying to sell it. It’s also a way of providing marketing support for diamonds, filling the void left by the absence of De Beers.
Separately, Sterling announced that it is also is testing a line of blue diamond jewelry, which a Sterling spokesman said would be created with irradiated blue diamonds. (Natural blue diamonds are comparatively more expensive, with one industry source estimating that a 1-carat natural fancy blue would wholesale for about $200,000.) “Blue is just another color trend that is happening right now,” Mike Barnes, CEO of Sterling parent company Signet, said during the company’s earnings call on Thursday.
Sterling acknowledged that while the goods for Shades of Wonder are from a Rio Tinto mine--primarily the Argyle Diamond Mine--they are not similar to those being supplied to Sterling for its rough-to-polish initiative as a Select Diamantaire (similar to a De Beers sightholder). However, the program “strengthens and leverages” the relationship between the two companies, the spokesman said.
On the technology side, Sterling said it is implementing “digital sales technology” in both Kay Jewelers and Jared the Galleria of Jewelry stores. Translation: Each store will be equipped with a number of electronic tablets, brand not specified, that allows for browsing and shopping on Kay.com and Jared.com while in-store.
The stores already are equipped with wireless, though access is limited to Kay.com and Jared.com.
I don’t know if Sterling is considering expanding this access in the future--and I understand not wanting to give the public free rein over the entire Internet--but allowing people to visit sites such as Facebook, Instagram and Twitter to share their shopping experience would be a good idea.
It’s also not a bad idea to give customers access to competitors’ sites, such as Blue Nile or Zales.com. They are going to check out the competitions’ price and selection anyway--who doesn’t these days --so why not just let them do it while they are still in your store?
More on Editors
The Latest
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship WinnersThe organization has awarded a total of $42,000 through its scholarship programs this year.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
