Other

Gold, silver prices to fall in 2014

OtherJan 20, 2014

Gold, silver prices to fall in 2014

The per-ounce price of gold and silver both will decline more than 10 percent year-over-year in 2014 while labor issues and automotive demand are expected to push up the price of platinum slightly, analysts say. 

New York--The per-ounce price of gold and silver both will decline more than 10 percent year-over-year in 2014 while labor issues and automotive demand are expected to push up the price of platinum slightly, analysts say. 

Last week, Market Watch published an analysis of gold price forecasts for 2014 from six banks: Bank of America Merrill Lynch, Barclays, Deutsche Bank, HSBC, J.P. Morgan and UBS.

The banks’ predictions for 2014 work out to an average per-ounce price of $1,209 for gold in 2014, down 15 percent from about $1,400 an ounce in 2013. 

A similar consensus of nearly 30 analysts compiled by the London Bullion Market Association pegs gold at an average of $1,219 an ounce in the coming year, a 13 percent drop. 

London-based analyst Andrew Leyland, the manager of precious metals demand at Thomson Reuters GFMS, said the price estimate for the next 11 months is very similar to what the actual price of gold is right now, which was $1,242 an ounce as of press time, according to Kitco.com.

“What the market is saying there is that the gold price is entering into a period of consolidation,” he said. 

After dropping in 2013, gold prices are expected to stabilize this year because they are now being driven by physical demand instead of institutional investment, which tends to be a more volatile driver of price, he said. 

Leyland said gold will hover around the $1,200 mark throughout 2014. He doesn’t see it rallying above $1,500 and, while it could dip below $1,000 an ounce briefly, it won’t stay there long, as jewelry demand will be enough to buoy it. 

“Could the price dip below that ($1,200 an ounce)?” Leyland said. “We believe it can and it probably will but not for a sustained period of time.” 

As reported in November, the per-ounce price of silver also will drop in 2014.

Leyland said Tuesday that Thomson Reuters GFMS predicts the price of silver will drop 20 percent in 2014 to $19 an ounce, driven by a decline in physical demand as more companies return to using gold.

The London Bullion Market Association’s forecast for silver in 2014 is $19.95 per ounce, down 19 percent from an average per-ounce price of $23.79 in 2013.  

Leyland said when gold was $1,500 or $1,600 an ounce, many companies simply could not afford to use the metal and substituted silver. 

Now there will be a return to gold, though he notes the jewelry industry won’t abandon silver entirely. Even at $1,200 an ounce, the price of gold is still considerably higher than it was prior to the recession. 

While gold and silver prices are forecast to drop in 2014, platinum prices are expected to increase slightly, due to solid automotive demand worldwide and supply disruptions resulting from strikes in South Africa. 

Thomson Reuters GFMS pegs the average annual price of platinum at $1,550 in 2014, a 4 percent year-over-year increase. 

The consensus forecast from the London Bullion Market Association is slightly less bullish, at $1,490, up less than 1 percent from $1,487 last year. 

Despite the slight increase in the platinum price, Leyland said the underlying tone for the jewelry industry in 2014--in gold, silver and platinum--is “relatively positive” due to improving economies around the globe. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Photos from Day’s Jewelers 2025 Mother’s Day campaign
IndependentsApr 23, 2026
Meet the Real Moms of Day’s Jewelers

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

National Jeweler - Supplier Bulletin - April 2026 - JMSS Graphic.jpg
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value Goods

Sponsored by Jewelers Mutual

Woman wearing Charles & Colvard lab grown diamond jewelry
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5M

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

John Jacob Astor IV’s Titanic pocket watch and a gold pencil case
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1M

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

Weekly QuizApr 16, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Adam Neeley Dali Garden Collection Eyris Ring
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s Garden

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying Director

Natalie Feanny has been appointed to the role.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Stock image of a gavel and books
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American Jewelry

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Roberta Flack: Style, Art, & Music Auction Bulgari Collar
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for Auction

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King and The Tudor Heart book cover
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

Henry Kessler, Vance Kessler, Alex Kessler, and Daniel Kessler of Sy Kessler Sales Inc.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Chanel Coco Game Haute Horlogerie Chessboard
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch Collection

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

Jewelers of America 20 Under 40 winners collage
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ Class

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Fake Fendi bangle
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYC

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Stock image of a judge’s gavel
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop Owner

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

Jewelry Creators: Dynamic Duos and Generational Gems Book Cover
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

Savannah Convention Center
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the Road

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

Mike McMullen and Adrienne Gernand
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business Officer

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Oscar Heyman Multi-Colored Tourmaline and Diamond Flower Necklace
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

QVC Group logo
MajorsApr 17, 2026
QVC Group Files for Chapter 11 Bankruptcy

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

Edina Kiss Devil Drop Earrings
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your Shoulder

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Stock image of gold bars
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of Gold

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

Cartier Roadster
WatchesApr 16, 2026
Cartier Brings Back the Roadster

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

Edge Retail Academy Ellen Gardner, Jennifer Motes, Mona Lisa Shaffer, Cindi Haddad Drew
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership Team

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

Stuller Mountings 2026-2027 Catalog
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out Now

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Screenshots of Episode 4 of the “My Next Question” podcast
PodcastsApr 15, 2026
Episode 4: The Natural Diamond Dilemma

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy