MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
OtherOct 29, 2013
Black Friday to reign as busiest shopping day
Four of the 10 busiest shopping days of the year will happen between Dec. 20 and 24, although Black Friday, the day after Thanksgiving, is expected to remain the single busiest shopping day this holiday season, ShopperTrak said Tuesday.
Chicago--Four of the 10 busiest shopping days of the year will happen between Dec. 20 and 24, although Black Friday, the day after Thanksgiving, is expected to remain the single busiest shopping day this holiday season, ShopperTrak said Tuesday.
This is the 10th year in a row that Black Friday is expected to be No. 1 in terms of sales and foot traffic for the holiday season.
“Super Saturday,” the final Saturday before Christmas that falls on Dec. 21 this year, will be the second-strongest shopping day of the season, followed by Dec. 22 and Dec. 20, ShopperTrak predicts.
“Some shopping days, like Black Friday and Super Saturday, are always busy. But calendar changes affect each holiday season differently. Because Christmas falls on a Wednesday this year, it will create its own mid-week momentum without compromising the typically high weekend shopper activity,” said ShopperTrak founder Bill Martin.
The holiday shopping season is shortened this year as there are only four weekends between Thanksgiving and Christmas, down from five last year.
ShopperTrak is predicting consumers will make fewer store visits in November and December--specifically 1 percent fewer than in 2012--but isn’t expecting the trend to translate into a decline in spending; rather, the company is forecasting a 2 percent rise in national retail sales compared to the same months last year.
The predicted 10 busiest days of the 2013 holiday shopping season are contained in the chart below, beginning with the busiest day.
Sales rank
Date
1
Friday, Nov. 29 (Black Friday)
2
Saturday, Dec. 21 (Super Saturday)
3
Sunday, Dec. 22
4
Friday, Dec. 20
5
Saturday, Dec. 14
6
Monday, Dec. 23
7
Thursday, Dec. 26 (day after Christmas)
8
Saturday, Nov. 30
9
Saturday, Dec. 7
10
Saturday, Dec. 28
Source: ShopperTrak
Last year’s 10 busiest shopping days accounted for more than one-third (36 percent) of sales of general merchandise, furniture and other products (GAFO) for the period of Black Friday (Nov. 23, 2012) through Jan. 5, 2013.
This year, ShopperTrak said stores will see slightly more traffic than last year on Black Saturday (Nov. 30), the day after Black Friday. In addition, the company says six out of the 10 busiest shopping days will be either a Saturday or Sunday.
“The four weekends between Thanksgiving and Christmas are pivotal for retailers. Though shoppers may wait until the weekends to hit the stores, they
will come prepared with information about exactly what they want to buy,” Martin said.
More on Other
The Latest
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
