MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
OtherOct 29, 2013
Black Friday to reign as busiest shopping day
Four of the 10 busiest shopping days of the year will happen between Dec. 20 and 24, although Black Friday, the day after Thanksgiving, is expected to remain the single busiest shopping day this holiday season, ShopperTrak said Tuesday.
Chicago--Four of the 10 busiest shopping days of the year will happen between Dec. 20 and 24, although Black Friday, the day after Thanksgiving, is expected to remain the single busiest shopping day this holiday season, ShopperTrak said Tuesday.
This is the 10th year in a row that Black Friday is expected to be No. 1 in terms of sales and foot traffic for the holiday season.
“Super Saturday,” the final Saturday before Christmas that falls on Dec. 21 this year, will be the second-strongest shopping day of the season, followed by Dec. 22 and Dec. 20, ShopperTrak predicts.
“Some shopping days, like Black Friday and Super Saturday, are always busy. But calendar changes affect each holiday season differently. Because Christmas falls on a Wednesday this year, it will create its own mid-week momentum without compromising the typically high weekend shopper activity,” said ShopperTrak founder Bill Martin.
The holiday shopping season is shortened this year as there are only four weekends between Thanksgiving and Christmas, down from five last year.
ShopperTrak is predicting consumers will make fewer store visits in November and December--specifically 1 percent fewer than in 2012--but isn’t expecting the trend to translate into a decline in spending; rather, the company is forecasting a 2 percent rise in national retail sales compared to the same months last year.
The predicted 10 busiest days of the 2013 holiday shopping season are contained in the chart below, beginning with the busiest day.
Sales rank
Date
1
Friday, Nov. 29 (Black Friday)
2
Saturday, Dec. 21 (Super Saturday)
3
Sunday, Dec. 22
4
Friday, Dec. 20
5
Saturday, Dec. 14
6
Monday, Dec. 23
7
Thursday, Dec. 26 (day after Christmas)
8
Saturday, Nov. 30
9
Saturday, Dec. 7
10
Saturday, Dec. 28
Source: ShopperTrak
Last year’s 10 busiest shopping days accounted for more than one-third (36 percent) of sales of general merchandise, furniture and other products (GAFO) for the period of Black Friday (Nov. 23, 2012) through Jan. 5, 2013.
This year, ShopperTrak said stores will see slightly more traffic than last year on Black Saturday (Nov. 30), the day after Black Friday. In addition, the company says six out of the 10 busiest shopping days will be either a Saturday or Sunday.
“The four weekends between Thanksgiving and Christmas are pivotal for retailers. Though shoppers may wait until the weekends to hit the stores, they
will come prepared with information about exactly what they want to buy,” Martin said.
More on Other
The Latest
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
