Other

Rocks On: Turquoise’s upward trend

OtherApr 29, 2016

Rocks On: Turquoise’s upward trend

The latest installment in the Rocks On series examines current supply and demand for turquoise and displays several pieces of jewelry that highlight the stone’s hues. 


Much of the new turquoise in the market comes from the southwestern U.S., like the Red Mountain turquoise set in this cuff by Angie Reano Owen.
New York--While the rarity of many top colored gemstones often is touted, one not always named among the most valuable is finding itself increasingly in demand--turquoise.

Already limited in supply because of its makeup--it’s only found in a few places on Earth, dry, barren regions where copper-rich groundwater seeps down and reacts with minerals to form it--the gemstone is becoming even rarer, as demand continues to grow while supply shrinks. 

Turquoise is relatively soft, making it ideal for carving, so it’s not only a good gemstone for jewelry but also for ornamental purposes.

And fittingly, the gem has an important place in history. Its earliest appearances date back to ancient civilizations, from the tombs of Egypt’s pharaohs to being gifted from Aztec emperor Montezuma to Spanish conquistador Hernán Cortés. 

Though it remains popular today, it’s more recent history has been a bit rocky.

Following a turquoise craze in the 1970s, it was a number of years before interest in the stone peaked again, according to Richard Shull of Out Of Our Mines, a company that deals in colored gemstones. 

It was due to a number of factors that consumers began to look at it again, including a growing interest in its cultural significance and innovative jewelry design. The idea of the stone’s rarity after the closure of a few mines, including Arizona’s Sleeping Beauty, also increased interest. “Collectability tends to drive the high-end market,” Shull said.

The turquoise market has been increasing at a healthy pace since the 1990s, with buyers becoming more educated about what’s on the market. 

But the supply of natural turquoise, including both material that needs to be enhanced and that which is naturally hard enough to be gemstone quality, has dwindled in the past few years.

Domestic challenges
One of the top-producing mines, the Sleeping Beauty Mine in Globe, Ariz., which consistently produced large quantities of turquoise with no matrix (the dark veins that run through it) and was considered one of the gemstone’s most important sites, no longer is producing turquoise.

Deriving its name from the fact that that the mine is said to resemble a woman in slumber, the Sleeping Beauty Mine closed in 2012. Within months of its closure, rough from the

mine increased in price between 300 and 500 percent compared with only a year or two prior, Shull said.

Sleeping Beauty turquoise is one of the most valued varieties of the gemstone due to the fact that is has no matrix and is a very clean stone.

When Sleeping Beauty turquoise was in great supply, it was possible to get large high-quality pieces of rough, said Ken Leung of Gleam Gems. Now, since the mine is no longer in operation, anything of that caliber on the market is likely coming from a supplier’s inventory.

Where beads greater than 6 millimeters in size are now considered large, Leung said they used to be able to obtain round beads upwards of 16, 18 or even 20 mm. The mine also was able to serve a variety of markets and price points, providing large quantities of turquoise suitable for treatment as well as natural gem-quality stones.

“We’re not currently aware of another source at this time for this kind of turquoise, so unless something changes and a new supply is found, this will become a lost material, a collector’s item,” Leung said.

Gleam Gems is able to offer Sleeping Beauty turquoise because they have built up a stockpile. But Leung adds that most of the company’s demand these days is coming from overseas, as American consumers are less likely to pay the higher prices that the high-end turquoise gems now demand.

A foreign approach
As domestic supply in the U.S. started drying up, the industry began looking at foreign sources, particularly China. But even these sources are putting less newly mined material into the market today.

Up until about four or five years ago, the turquoise coming from China was both plentiful and relatively inexpensive, according to Shull. Since then, however, little Chinese product has been hitting the market.

Some turquoise still is coming out of China, along with Egypt, Iran and Mexico, in commercial quantities. These days, however, the mining focus mainly is on the southwestern United States

Though it’s of a different variety, much of what is hitting the market as newly mined material currently comes from the deposits of Kingman, Ariz.--though Shull said even that’s mostly enhanced material that needs treatment to be hard enough to be used as gemstones--and a small number of mines still are in production in Nevada.

Maturing markets
The diminishing supply of turquoise in the U.S. and China has led to a “maturing” of the market, as Shull refers to it, with different types of looks being appreciated by various consumer groups as the market slowly moves past fashion-oriented trends.

He adds that they are seeing that European and Middle Eastern buyers generally prefer gem-grade “clear” turquoise while in the U.S. and, to some extent, Japan, the stones with a matrix are preferred.

Though the presence of a matrix in turquoise can lower its value, according to the GIA’s Gem Encyclopedia, stones with the spider-web look still are valued and desired by consumers and designers in certain markets.

Sara Freedenfeld, the designer behind the Amali jewelry line, echoed this sentiment, saying that many of her customers love the look of the Persian turquoise with its very natural matrix.

“First and foremost, I love turquoise because it is such a beautiful color. It’s playful, vibrant, and youthful,” she said. “I think most people associate it with silver, so I love working with it in gold designs because it’s a little unexpected.”

The classic blue turquoise currently is both the most recognized and most popular, especially in the commercial market. Blue-green and green turquoise also has been trending upward as it starts to get used in more designs.

While the high-quality, untreated turquoise that is clean and clear can demand a certain price in today’s market, the untreated gemstones with an even black spider-web matrix also are fetching high prices. Turquoise from some of the Nevada mines, for example, are going for more than $300 per carat, according to Shull.

The gemstone’s future likely depends on many of these smaller mines that still are producing, supplying a variety of quality and types for a wide consumer market, as well as the latest jump in prices somewhat stabilizing itself.

“With certain qualities being relatively inexpensive for many years, many are reluctant to invest the money to carry turquoise in their inventory,” Shull said. “The biggest opportunity is that an increasingly educated public is likely eager to purchase quality turquoise jewelry for its lore as well as its attractive color.” 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Hearts On Fire What’s Your Signature Campaign Imagery
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a Question

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

41.82-carat Type IIb blue diamond recovered from Cullinan in January 2026
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

American Gem Society Confluence Logo
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability Sessions

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Dennis Buzz Busby and Randy Welch
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller Employees

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

Weekly QuizApr 02, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Isabel Delgado A necklace
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

QVC Group logo
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into Question

The retailer failed to file its annual report on time and said it may issue a going concern warning.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Headshot of National Jeweler columnist Peter Smith
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace Culture

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

Retiring GIA CFO David Tearle and new GIA CFO John Cowley
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Gemology Geek Ignite collection tourmaline ring
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry Collection

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

Fope Golden Now Campaign Imagery
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Former Signet executive Kecia Caffie
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet Jewelers

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

Author Tanzy Ward and her book Precious Black Jewels The Bijou Material Culture of Black Victorians & Edwardians
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ Jewelry

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Gemfields emeralds
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Screenshot of Taylor Swift's "Elizabeth Taylor" music video
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and Center

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

Neiman Marcus store in Fort Worth, Texas
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This Summer

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

NouvelleBox logo
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer Ballroom

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

Buddha Mama Moon Locket
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To Dallas

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

Pandora distribution facility Canada
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff Concerns

The new facility was also designed to better serve its growing customer base in Canada.

Michelle Yeoh Mikimoto
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

GIA President and CEO Pritesh Patel at GIA Taiwan campus
GradingApr 02, 2026
GIA Debuts New Campus in Taiwan

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

DCA Second Spark Workforce Initiative Graphic
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce Initiative

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

Michael Angelo
MajorsApr 02, 2026
Hoover & Strong Names New National Sales Representative

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Pandora and Foundrae medallion jewelry
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion Designs

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

John Jacob Astor IV's Patek Philippe for Tiffany & Co., Battin & Co. pencil case
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to Auction

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy