Other

Rocks On: Turquoise’s upward trend

OtherApr 29, 2016

Rocks On: Turquoise’s upward trend

The latest installment in the Rocks On series examines current supply and demand for turquoise and displays several pieces of jewelry that highlight the stone’s hues. 


Much of the new turquoise in the market comes from the southwestern U.S., like the Red Mountain turquoise set in this cuff by Angie Reano Owen.
New York--While the rarity of many top colored gemstones often is touted, one not always named among the most valuable is finding itself increasingly in demand--turquoise.

Already limited in supply because of its makeup--it’s only found in a few places on Earth, dry, barren regions where copper-rich groundwater seeps down and reacts with minerals to form it--the gemstone is becoming even rarer, as demand continues to grow while supply shrinks. 

Turquoise is relatively soft, making it ideal for carving, so it’s not only a good gemstone for jewelry but also for ornamental purposes.

And fittingly, the gem has an important place in history. Its earliest appearances date back to ancient civilizations, from the tombs of Egypt’s pharaohs to being gifted from Aztec emperor Montezuma to Spanish conquistador Hernán Cortés. 

Though it remains popular today, it’s more recent history has been a bit rocky.

Following a turquoise craze in the 1970s, it was a number of years before interest in the stone peaked again, according to Richard Shull of Out Of Our Mines, a company that deals in colored gemstones. 

It was due to a number of factors that consumers began to look at it again, including a growing interest in its cultural significance and innovative jewelry design. The idea of the stone’s rarity after the closure of a few mines, including Arizona’s Sleeping Beauty, also increased interest. “Collectability tends to drive the high-end market,” Shull said.

The turquoise market has been increasing at a healthy pace since the 1990s, with buyers becoming more educated about what’s on the market. 

But the supply of natural turquoise, including both material that needs to be enhanced and that which is naturally hard enough to be gemstone quality, has dwindled in the past few years.

Domestic challenges
One of the top-producing mines, the Sleeping Beauty Mine in Globe, Ariz., which consistently produced large quantities of turquoise with no matrix (the dark veins that run through it) and was considered one of the gemstone’s most important sites, no longer is producing turquoise.

Deriving its name from the fact that that the mine is said to resemble a woman in slumber, the Sleeping Beauty Mine closed in 2012. Within months of its closure, rough from the

mine increased in price between 300 and 500 percent compared with only a year or two prior, Shull said.

Sleeping Beauty turquoise is one of the most valued varieties of the gemstone due to the fact that is has no matrix and is a very clean stone.

When Sleeping Beauty turquoise was in great supply, it was possible to get large high-quality pieces of rough, said Ken Leung of Gleam Gems. Now, since the mine is no longer in operation, anything of that caliber on the market is likely coming from a supplier’s inventory.

Where beads greater than 6 millimeters in size are now considered large, Leung said they used to be able to obtain round beads upwards of 16, 18 or even 20 mm. The mine also was able to serve a variety of markets and price points, providing large quantities of turquoise suitable for treatment as well as natural gem-quality stones.

“We’re not currently aware of another source at this time for this kind of turquoise, so unless something changes and a new supply is found, this will become a lost material, a collector’s item,” Leung said.

Gleam Gems is able to offer Sleeping Beauty turquoise because they have built up a stockpile. But Leung adds that most of the company’s demand these days is coming from overseas, as American consumers are less likely to pay the higher prices that the high-end turquoise gems now demand.

A foreign approach
As domestic supply in the U.S. started drying up, the industry began looking at foreign sources, particularly China. But even these sources are putting less newly mined material into the market today.

Up until about four or five years ago, the turquoise coming from China was both plentiful and relatively inexpensive, according to Shull. Since then, however, little Chinese product has been hitting the market.

Some turquoise still is coming out of China, along with Egypt, Iran and Mexico, in commercial quantities. These days, however, the mining focus mainly is on the southwestern United States

Though it’s of a different variety, much of what is hitting the market as newly mined material currently comes from the deposits of Kingman, Ariz.--though Shull said even that’s mostly enhanced material that needs treatment to be hard enough to be used as gemstones--and a small number of mines still are in production in Nevada.

Maturing markets
The diminishing supply of turquoise in the U.S. and China has led to a “maturing” of the market, as Shull refers to it, with different types of looks being appreciated by various consumer groups as the market slowly moves past fashion-oriented trends.

He adds that they are seeing that European and Middle Eastern buyers generally prefer gem-grade “clear” turquoise while in the U.S. and, to some extent, Japan, the stones with a matrix are preferred.

Though the presence of a matrix in turquoise can lower its value, according to the GIA’s Gem Encyclopedia, stones with the spider-web look still are valued and desired by consumers and designers in certain markets.

Sara Freedenfeld, the designer behind the Amali jewelry line, echoed this sentiment, saying that many of her customers love the look of the Persian turquoise with its very natural matrix.

“First and foremost, I love turquoise because it is such a beautiful color. It’s playful, vibrant, and youthful,” she said. “I think most people associate it with silver, so I love working with it in gold designs because it’s a little unexpected.”

The classic blue turquoise currently is both the most recognized and most popular, especially in the commercial market. Blue-green and green turquoise also has been trending upward as it starts to get used in more designs.

While the high-quality, untreated turquoise that is clean and clear can demand a certain price in today’s market, the untreated gemstones with an even black spider-web matrix also are fetching high prices. Turquoise from some of the Nevada mines, for example, are going for more than $300 per carat, according to Shull.

The gemstone’s future likely depends on many of these smaller mines that still are producing, supplying a variety of quality and types for a wide consumer market, as well as the latest jump in prices somewhat stabilizing itself.

“With certain qualities being relatively inexpensive for many years, many are reluctant to invest the money to carry turquoise in their inventory,” Shull said. “The biggest opportunity is that an increasingly educated public is likely eager to purchase quality turquoise jewelry for its lore as well as its attractive color.” 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Mike Alexander and Scott Murphy
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Spinelli Kilcollin Trade-In Bar Program Imagery
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In Program

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Woman wearing Zales jewelry
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every Day

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Weekly QuizAug 13, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Former GJEPC Chairman and second-generation Indian diamantaire Vasant Mehta
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

Alfredo Colmenero-Martinez and Jarren Frazier
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash Robbery

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The Retail Smiths Principal Partner and National Jeweler columnist Peter Smith
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Police car with lights on
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

Ring Concierge x 818 Tequila Bridal Giveaway
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on Giveaway

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Louis Comfort Tiffany Poppy lampshade drawing
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The Met

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Spinelli Kilcollin Inara Ring
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ Collection

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

Ft. Lauderdale Jewelry, Antique, & Object Show logo
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to Florida

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

Karl Getschel and Bob Yanega of Smyth Jewelers
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth Location

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Stock image of a gavel
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

Paul Morelli Wavey Vine Earrings
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace Color

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Cuckoo Cuckoo Cadbury Conundrum egg
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction Record

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

Jean Dousset Westfield Valley Fair
Lab-GrownAug 13, 2026
Jean Dousset Opens Third Store

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy