The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
JA New York Fall Is Right Around the Corner
The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Brought To You By JA New York
The upcoming JA New York Fall Show, taking place at the Javits Center in New York City October 26-28, provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the busy holiday selling season. The comprehensive marketplace offers a curated selection of classic designs, on trend pieces and diamond essentials, as well as loose gemstones and findings. Pop up education and networking events taking place throughout the event will bring the industry together for thought provoking sessions and an exchange of ideas and information.
International pavilions will showcase the specialties of several regions under one convenient roof. An ongoing partnership with Piazza Italia brings several exceptional Italian brands to its bespoke exhibit space, which provides a fitting backdrop to the exclusivity of the designs on display. The Hong Kong and NCA sections continue to be a huge draw for anyone wanting to obtain beautifully crafted, global designs at exceptional value, and South Africa will again return with an edited selection of imaginative talents proud to share their craft with enthusiasts of the artform.
Thought leaders for the Pop Up Education sessions include Michelle Graff, Editor-in-Chief of National Jeweler, who will sit down with writer, historian and founder of The Adventurine, Marion Fasel, for a discussion about her most recent book, A History of Diamond Engagement Rings—A True Romance, Counsel for Jewelers Vigilance Committee, will provide the most up-to-date information about tariffs and their direct impacts on the fine jewelry industry, and GemGuide Editor-in-Chief, Brecken Branstrator and longtime influencer Benjamin Guttery will address some of the current challenges in the market and present areas of opportunity for driving growth and profit. Visitors can also look forward to hearing from Jewelers for Children Executive Director, Sara Murphy, to learn about the new partners the worthwhile organization is bringing into the fold.
To shop the JA New York Show’s thoughtfully designed show floor, please visit www.JA-NewYork.com to apply for credentials to attend.
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