Other

Rocks On: Pink’s popularity boosts morganite

OtherApr 29, 2016

Rocks On: Pink’s popularity boosts morganite

As interest in pink stones has picked up over the last decade, morganite demand and price have been lifted with it while supply struggles to keep pace.


Morganite, a member of the beryl family, comes in hues from pink to a more peach shade, such as this 6.65-carat cushion-cut stone from gemstone dealer Mayer&Watt.
New York--The influences of fashion trends and celebrity style on the colored gemstone world can be huge, particularly when it comes to bringing forgotten gemstones to the forefront or propelling classic stones to new heights.

When musician and actress Jennifer Lopez got engaged to actor Ben Affleck back in 2002, he proposed with a 6.1-carat pink Harry Winston diamond that was estimated to be worth $1.2 million.

After that, the popularity of pink stones rose rapidly--diamonds and sapphires in the hue have been having their day ever since and, along with them, morganite, said Simon Watt of gemstone dealer Mayer & Watt.

As pink shades begin to trend, especially for engagement rings, morganite offers a great value proposition for those looking for stone in the shade at a lower price point than sapphires.

“We’re selling morganite like hot cakes,” Watt said. “It’s selling very well right now. It could be a good option for an engagement ring for those looking for color, and it’s a nice hard stone.”

Robert Weldon, manager of photography and visual communications at the Gemological Institute of America and a colored gemstone expert, confirmed that they too have seen an increase of morganite on the market, especially over the last year or so.

He attributed part of the stone’s upward trend to Pantone’s naming of “Marsala” as the color of the year and the popularity of color blocking the lighter pink shades of stones like morganite with the darker hues of the earthy red marsala.

The pink beryl--which generally is lesser known than the two popular varieties of beryl, emeralds and aquamarines--was everywhere during the Tucson gem shows in February, given an extra boost in popularity and price over the past few years.

“There are always some colors that really resonate with customers, and I don’t know what it is but right now (morganite is) really doing that,” gemstone supplier James Alger, of James Alger Co., said. “It has a really pleasant color.”

A shifted focus
High-quality morganite offering the best saturation of color traditionally has come from Madagascar and Nigeria, but many said they are seeing less of that material available.

Rather, Brazil has popped up as the most significant source of morganite in the current market.

Since much of the material coming out of that country tends to have a brownish-pink hue to it, most of it has been irradiated to enhance the color. “I would estimate that about 99 percent of what’s on the market right now is irradiated,” Watt said.

Since irradiation mimics a process that can be done in nature, there’s no way to tell if the morganite has been treated in a lab. However, the irradiation process doesn’t change anything about the stability or hardness of the gemstone, so it continues with its rising popularity in the market.

Weldon too said that since much of the morganite currently available on the market is pretty uniform in color, and nature doesn’t generally make it that way that often, it’s a likely indication that much of it has, in fact, been irradiated.

He added that he’s been hearing that people are beginning to re-process the tailings from the mines where morganite previously had been found to see if they can find any stones in the discarded ore.

Steeper price tags
Regardless of origin, the price of morganite of all types has skyrocketed over the past few years, bridging the gap between the natural African material and what dealers are asking for the Brazilian stones.

Allen Dolberg of jewelry manufacturer Zoma Color said that he’s seen prices of the Brazilian material increase from an average of $15 to $20 per carat to somewhere between $50 and $70 per carat over the past year.

As demand and price increase, it stands to reason that supply should be waning, which is what a few of the gemstone dealers have been noticing of late.

“The Tucson show last year was ridiculous,” Dolberg, referring to the morganite supply. “There were pounds of it. This February, though, there seemed to be less. It seems that demand is using up supply.”

Dolberg notes that though he’s seeing plenty of morganite in finished goods, it’s becoming harder and harder to find the actual loose stones these days. “Dealers are seeing less available, and the price is going up, so we can deduce from that the supply is down,” he added.

The pinker morganite stones entered the market fairly recently, with availability popping up about 12 months ago, whereas Dolberg said he’s seen peach in larger numbers for the past five years.

The demand for and popularity of the peach hues has, in fact, fed into trends for other colored stones.

Over the last six months, Dolberg has seen tremendous demand for peach sapphires as well, which he believes comes from morganite rather than the other way around, as “no one really wanted it before.”

Watt too noted that there was a lot more peach morganite on the market for a few years but that more of the vivid pink has been appearing lately.

For Mayer & Watt, the highest demand currently for morganite in general is for 2- to 5-carat pieces, and the average price is around $45 to $95 per carat for their inventory.

Large and in charge
Morganite’s color comes out best in the larger stones, and that’s a good thing considering it’s one of the few gems that is more readily available in larger sizes.

“We’ve seen dealers with trays of 40- to 50-carat pieces of morganite,” Dolberg said. “You don’t often see those size in other materials.”

Despite that, the standard calibrated sizes still are what they sell most, he said.

The difference between what kind of morganite jewelers might be looking for depends on the customer type--for those looking for the finest quality and who want to be sure of what’s been done (or, rather, hasn’t been done) to their morganite, the natural material from Madagascar is all that will do.

For others, the irradiated material from Brazil provides a great color that’s worth the value.

No matter which jewelers pick, it doesn’t appear that the demand for morganite will be slowing down any time soon.

“We think pinks will trend more and more based on last year, and we’re sort of surprised at its success over the last five years,” Dolberg said. “We think it’s really established itself in the marketplace.”
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS

The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Mikimoto L'éclat high jewelry brooch
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain Says

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

Harvard Rubies Exhibit The Soul of Flame II Brooch by Austy Lee
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard Museum

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

NY Now exhibitor booth
Events & AwardsJul 22, 2026
NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

The Retail Smith Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond Market

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Emerald logo
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald Acquisition

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

Graff Seraphina Brooch and Lina Pendant
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Rough diamonds from De Beers’ Gahcho Kue mine in Canada
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De Beers

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

Stock image of shipping containers
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones Exempt

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

Vhernier Freccia High Jewelry Necklace
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High Jewelry

The collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.

Krista Collins Walters
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of Instore

She will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy