The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
Trend-Spotting: Color and Cuffs
Associate Editor Ashley Davis highlights the most compelling looks from Jewelers of America’s recent press preview.

There was jewelry on display from more than 100 jewelry brands at Jewelers of America’s recent press preview.
The looks ran the gamut from primitive-inspired to super high-end, earthy to bling-y, and everything in between, but a few key trends caught my eye.
Color Story
Colored gemstones were a major focus for designers. Some like Carelle and Gigi Ferranti opted for a brilliant pop of color, letting a spectacular opal or sapphire shine against a backdrop of yellow gold, while others like Gumuchian took a more-is-more approach: accenting emeralds with more emeralds, and of course, some white diamonds for contrast.
And you couldn’t miss Buddha Mama’s fire opal pendant. The 20-carat carved fire opal floated in a crystal dome globe, just begging to be admired.
Major Cuffs
Speaking of pops of color, an oval tanzanite cabochon set in a gold cuff by Gurhan was impossible to miss.
Heavy statement cuffs of all types seemed to be on designers’ minds.
When dealing with so much metal, it makes sense to create pieces in sterling silver, like Chasseur Fine Jewelry did, but for the right customer, gold is a breathtaking option, as seen in pieces like Hearts On Fire’s 18-karat yellow gold and diamond cuff.
For the best of both worlds, Elizabeth Garvin Fine Jewelry presented its oxidized sterling silver cuff that was accented with a touch of 18-karat yellow gold as well as sparkling, flush-set diamonds.
Organic Energy
Nambe had a stunning, textured sterling silver cuff at the preview, as well as a number of other pieces that were indicators of another trend: organic lines.
Many brands and designers who create in silver fit the bill for this type of jewelry, which seems to mirror the lines of the natural world, such as Bastian Inverun, which had a wonderful, spiraling pendant on display.
But gold was also a player. I loved a sculptural gold ring by Ashley Childs, and one of my favorite pieces at the event was Sandy Leong’s open gold collar, which featured a dramatic, asymmetric curving line of diamonds on one side. It was beautiful on display, but even better when modeled by Jewelers of America’s Lauren Kalma.
Fun with Fringe
Several designers were playing with the concept of movement, showing dangling earrings that take on a life of their own when worn.
K. Mita and Dilamani had full-on fringe styles that featured dangling chains.
Mastoloni lent a pair of dangling
Even a necklace got in on the fun: Charles Garnier’s sterling silver tassel pendant is casual enough for everyday wear.
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

The board elected 9 new directors at its recent ICA Congress in Brazil.

Three winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.