Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
The New NationalJeweler.com Is Here
The trusted jewelry trade website got a facelift and so did its Daily newsletter.

Overnight, the team flipped the switch on updated versions of both the trusted jewelry trade publication’s website and its popular Daily newsletter.
NationalJeweler.com has the same great content readers have come to expect from its team of four full-time editors, and as always, it remains complimentary.
It’s just presented in a crisper, more modern setting with enhancements including:
— Larger images to better showcase jewelry, watches, and stores;
— Hot Topics, a selection of articles on subjects of current interest, such as COVID-19 and Diversity & Inclusion;
— Editors’ Picks, a list of five articles selected by National Jeweler editors and updated regularly;
— A Weekly Quiz that will test readers’ knowledge of the latest jewelry news; and
— Enhanced video and image gallery capabilities.
The Daily newsletter, as well as the Sunday Review, has been updated as well, with new fonts and a new layout designed to mimic that of the new NationalJeweler.com.
The National Jeweler editorial team worked with the team at Jewelers of America, which has owned the publication since 2015, and Brooklyn, New York-based web development firm JetRockets to create the new site.
It has been in the works since October.
“NationalJeweler.com was ready for a new, improved look and feel,” said Editor-in-Chief Michelle Graff. “We hope our readers like the updated site, as well as the new features.”
Anyone with questions or comments about the look of the new website should feel free to reach out to Graff at michelle.graff@nationaljeweler.com.
For more information on advertising on National Jeweler, contact National Sales Manager Bobbie Hamburg at bobbie.hamburg@nationaljeweler.com.
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