Majors

Rembrandt Charms Maintains Retailer Discount as Sales Surge

MajorsMar 10, 2021

Rembrandt Charms Maintains Retailer Discount as Sales Surge

The company said it would keep its current discount levels to help jewelers bolster sales amid the COVID-19 pandemic.

A Rembrandt charm commemorating frontline workers during the COVID-19 pandemic. The charms company is maintaining its current discount levels as a way to help retailers boost sales.
Williamsville, N.Y.—Rembrandt Charms saw charm sales skyrocket last year and is looking to carry that momentum into 2021.

To keep sales trending higher, the company announced it would maintain its current discount levels through the rest of the year to help retailers bolster sales as the COVID-19 pandemic continues to hamper businesses.

“No discounts will be lost or lowered in 2021,” said Vice President Eric Lux in a statement.

“We want to do all that we can to assist our jewelers as they recover from the effects of the pandemic. The added income from charm sales can boost overall income for our retailers.”


In the fourth quarter of 2020, charm sales were up more than 50 percent year-over-year.

Charm sales for this Valentine’s Day were the strongest in more than 15 years, said the New York-based company.

The company estimates its displays product between $4,500 to $7,500 in sales per square foot, allowing jewelers to maximize their real estate and free up showcase space.

For more information, visit the Rembrandt Charms website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
tags:

The Latest

WatchesApr 22, 2021
Check Out All Patek Philippe’s 2021 Newness

The watchmaker showed what’s new in Nautilus, revamped Calatrava models, and a brand-new perpetual calendar.

Policies & IssuesApr 22, 2021
US Government Sanctions Burmese State-Owned Pearl Co.

Myanmar Pearl Enterprise handles oyster fishing and breeding, as well as the culturing, harvesting, and selling of pearls.

Events & AwardsApr 22, 2021
BIJC, Ben Bridge Introduce a New Scholarship

Named for the late Lonia Tate, the scholarship is for the Graduate Gemology program at GIA, with an internship at the jeweler to follow.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

Events & AwardsApr 22, 2021
IEG Pushes Oroarezzo Italian Jewelry Trade Show to 2022

It was originally slated for June 12-15 at the Expo Centre in Arezzo, Italy.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
SourcingApr 21, 2021
Why Inclusivity Is Important in Diamond Traceability

As the importance of mine-to-market grows, some worry about its feasibility for all the diamond industry’s players.

CollectionsApr 21, 2021
Alrosa’s ‘Luminous’ Collection Leans Into Fluorescence

The diamond miner and seller is marketing the stones for their glow.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

Recorded WebinarsApr 21, 2021
Watch: A Conversation With 3 ‘Young Diamantaires’

Khomotso Ramodipa, Sarah Russell and Kevin Vantyghem reflect on the market before and during COVID, and share thoughts on what’s next.

×