It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
Consumers Prefer Traditional Retail, Make Your Store The One They Choose
The consumer landscape is constantly changing and evolving, and recent events have shifted our attention to strengthening our omnichannel strategies with a focus on digital communications.

Brought To You By Platinum Guild International
The consumer landscape is constantly changing and evolving, and recent events have shifted our attention to strengthening our omnichannel strategies with a focus on digital communications. During a year filled with uncertainty and difficult times, it has been essential to maintain open communication with your consumers to foster existing relationships and cultivate new ones so that they choose your door(s) when it is time to celebrate themselves or loved ones.
Although consumers will complete the information gathering stage of the purchase journey online, they will look in store to talk to an expert, touch and feel the jewelry, and have a live, interactive experience prior to purchasing.
A recent study commissioned by PGI USA revealed that next to speaking with a spouse/partner/fiancé, the in-store experience at a retail jewelry store delivers the most influential touchpoints in the consumer’s decision to buy an engagement ring and/or wedding band.
Beyond the advice and opinion of their loved ones, these were the experiences they found most important and inspiring:
- Talking to retailers before they’re ready to make a purchase (63%)
- Looking at in-store jewelry displays (65%)
- Browsing store window displays (55%)
Consumers will always crave experiences, but it’s time for us to remember that going to a jewelry store is an experience that is essential when it comes to selecting jewelry that symbolizes and celebrates life’s most precious moments.
Topics include: recent consumer research results to better connect with the consumer walking into your store, the history and heritage of platinum, the most important characteristics and benefits of the metal and tips on transforming the customer experience. The goal is to help differentiate you from your competition, deliver better value to your customers and more profit to your bottom line.
The Latest

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

Experience gemstones with greater precision and comfort than ever before.

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.


The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

Submit your pieces for a chance to win in this year's competition.

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

Sponsored by Overnight Mountings

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
























