“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
How to Build Loyalty and Trust During the Holidays
It's easier than you think with these free resources from Jewelers Mutual.
Brought To You By Jewelers Mutual Insurance Group
Your customers don’t know jewelry like you do. That’s why they trust you more than anyone else when they make their purchase decision.
This presents the perfect opportunity to show them how much you care about their new piece of jewelry after you’ve sold it to them. How? It’s actually a lot easier than you may think.
Jewelers Mutual Insurance Group offers free resources that can be placed near merchandise or check-out areas that share the benefits of insuring the precious jewelry that’s soon to be purchased.
Insurance from Jewelers Mutual provides your customers with worldwide protection from loss, theft, damage, and disappearance. Plus, they're given the flexibility to come back to you, their preferred jeweler, and you get paid directly for claim-related work.
Return visits for claim-related work provides more than just extra revenue for your business. These visits present another opportunity for you to stand out and build a relationship with each customer that keeps them coming back. The simple act of showing you care about their peace of mind might lead to more jewelry purchased in the future. What’s even more powerful is that your superior customer service could turn into a story they tell their friends and family.
To start taking full advantage of each customer interaction you have during the busy holiday shopping season, order these free materials to use at your business today!
- Jewelry Insurance Brochures: easily raise awareness* of insurance by putting information directly in the hands of your customers.
- Pearls of Wisdom Brochures: Make sure your customers know how to safeguard their valuables and keep them shining like new.
- Brochure Holders: Neatly and prominently display these materials so your customers can easily access them.
*Jewelers are not licensed agents and cannot offer or sell insurance
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The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.





















