CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
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How to Build Loyalty and Trust During the Holidays
It's easier than you think with these free resources from Jewelers Mutual.
Brought To You By Jewelers Mutual Insurance Group
Your customers don’t know jewelry like you do. That’s why they trust you more than anyone else when they make their purchase decision.
This presents the perfect opportunity to show them how much you care about their new piece of jewelry after you’ve sold it to them. How? It’s actually a lot easier than you may think.
Jewelers Mutual Insurance Group offers free resources that can be placed near merchandise or check-out areas that share the benefits of insuring the precious jewelry that’s soon to be purchased.
Insurance from Jewelers Mutual provides your customers with worldwide protection from loss, theft, damage, and disappearance. Plus, they're given the flexibility to come back to you, their preferred jeweler, and you get paid directly for claim-related work.
Return visits for claim-related work provides more than just extra revenue for your business. These visits present another opportunity for you to stand out and build a relationship with each customer that keeps them coming back. The simple act of showing you care about their peace of mind might lead to more jewelry purchased in the future. What’s even more powerful is that your superior customer service could turn into a story they tell their friends and family.
To start taking full advantage of each customer interaction you have during the busy holiday shopping season, order these free materials to use at your business today!
- Jewelry Insurance Brochures: easily raise awareness* of insurance by putting information directly in the hands of your customers.
- Pearls of Wisdom Brochures: Make sure your customers know how to safeguard their valuables and keep them shining like new.
- Brochure Holders: Neatly and prominently display these materials so your customers can easily access them.
*Jewelers are not licensed agents and cannot offer or sell insurance
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MajorsDec 12, 2025
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This Week’s QuizTest your jewelry news knowledge by answering these questions.
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NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
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Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
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Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
