MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
Brought to you by
An Advancement in Diamond Beauty
By cutting Nano Prisms (diffraction gratings) on the pavilion of a diamond, Fire Polish is able to increase the dispersion (FIRE) and scintillation (SPARKLE) of any diamond without affecting the diamonds cut or brilliance.
Brought To You By Fire Polish
Fire Polish is the first advancement in diamond beauty in the last 100 years. By cutting Nano Prisms (diffraction gratings) on the pavilion of a diamond, Fire Polish is able to increase the dispersion (FIRE) and scintillation (SPARKLE) of any diamond without affecting the diamonds cut or brilliance.
Up until now all of the available branded diamonds feature precision facet placement or the addition of strategically placed facets to increase the brilliance of diamonds; Fire Polish is the first and only cutting technique to substantially increase the fire of a diamond and its ability to sparkle.
What’s To Like:
- The best part about The Fire Polish diamond brand is that you can see the added SPARKLE and FIRE with just the naked eye. Retail customers say “they can see the difference from across the store without using any awkward tools or viewing devices.” That means everyone can see the Fire Polish difference exactly the same; while in your store or when they take their diamonds home.
- In focus groups 8 out of 10 consumers preferred Fire Polish Diamonds to traditionally cut diamonds and they would be willing to pay a premium to have a Fire Polished Diamond.
- Fire Polish helps close more diamond sales. Consumers have more confidence and are more likely to purchase a diamond when they can visibly see the Fire Polish difference as compared to traditionally cut diamonds.
- Fire Polish is a cutting technique recognized by the GIA and AGS. The Gemological Institute of America helped develop the Fire Polish cutting technique; its participation is documented in the winter 2010 edition of Gems & Gemology.
- It’s easy to get started with Fire Polish Diamonds, We have several programs that reduce your risk and make it fun to sell diamonds again. Stop by our Booth at JCK L137 or contact Robert Goldstein or Glenn Markman at info@firepolishdiamonds.com.
The Bottom Line:
Developed at a top university (Caltech), Protected by 5 patents, Studied and approved by the top Gemological labs in the world (GIA & AGS) and supported with a complete brand strategy including: Duratrans, Video Loops, Poster Print Ready Art, Consumer Ad campaign, Post Cards, Solar Powered In-Case Displays, Brand Advocate Program
If you are attending JCK Las Vegas then please visit Fire Polish Diamonds(Booth L137) and Play With Fire.
More on Grading
The Latest
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
