Editors

Check Out the “Midnight Aqua” One Designer Debuted in Vegas

EditorsJul 17, 2017

Check Out the “Midnight Aqua” One Designer Debuted in Vegas

Senior Editor Brecken Branstrator delves into the story of a deep-blue gemstone on display at Graziela Gems.

20170717_Denim-Aqua-1.jpg
This Midnight Aquamarine ring from Graziela Gems features 4.13 carats of the deep-blue stone accented with 1.6 carats of diamonds and set in 18-karat white gold ($6,650).

I got to see so many beautiful, exceptional gems at all the shows in Las Vegas, but it was on the show floor of Luxury that I saw something that really stuck with me.

On the way to an appointment with a coworker, we stopped by the Graziela Gems booth where they introduced us to a gem they were launching in a new collection--“Denim Aqua,” or, as they’re calling it now, “Midnight Aqua.”

I had seen the gemstone posted on a few other Instagram accounts and was excited to finally view it in person. The stone, sourced from Brazil, is a deep, steely blue, similar to the shades that Santa Maria aquamarine can have but with its own unique coloring like, not surprisingly given its original name, a good pair of blue jeans.

The gemstone isn’t exactly new, but the brand is bringing it to the forefront.

According to designer Graziela Kaufman, the aqua with that particular shade of blue was discovered over 100 years ago in the state of Minas Gerais, Brazil, an area already known for producing fine quality gemstones.

Its story “sounds more like a legend,” she said, and, I have to say, I don’t disagree.

According to her, the town in which the gemstone was discovered has a large population of armadillos and one day, while an armadillo was digging, he or she left a large pile of dirt on the ground.

When a farmer walked by, he noticed a beautiful blue sparkle in the middle of the dirt, which led to him discovering the deep-blue aquamarine amid the detritus.

“The armadillo has all the credit for finding the denim aqua,” Kaufman said.

The production remains very small because no one has found a vein of the deep-blue aqua. Miners can spend days around the area and only find small quantities from time to time.

“When I saw this aqua a year ago, I couldn’t believe that I didn’t know about it since it was from my native country, Brazil,” Kaufman said, “but then I found out about its history and tiny production, and it all made sense.”


A pair of 18-karat white gold earrings set with 20.48 carats of Midnight Aquamarine and 6.73 carats of diamonds ($37,600).
Now it would appear she’s got a lock on that small supply. She said she’s very close friends with the miners in the area--working with them to

extract it in the most eco-friendly way--so as soon as they find something, she is contacted.

Graziela Gems already has trademarked the names Denim Aqua, Denim Aquamarine, and Midnight Aquamarine because “this magnificent gem deserves to have its own name and identity,” she said.

Kaufman said the price of the material is comparable to the lighter aquamarine we’re used to since they don’t come in large pieces. The largest ever found, according to her, has been about 12 carats.

She designed a 20-piece collection centered on the gemstones that was launched at Luxury by JCK. The debut was a huge success, she said, noting that the entire collection had sold by the third day of the show.

“Thankfully, I have a good amount of gems to work on new pieces and designs to be launched in the next couple of months. I feel very blessed and lucky to be able to work with a part of nature, especially when I’m able to fascinate people with something that they’ve never seen before, like this new color of aquamarine. I can’t wait for what’s coming next.”

I was told that representatives from the Gemological Institute of America also stopped by the Graziela Gems booth at the show to take a look; the company is now working directly with the lab to test the material.

I reached out to GIA for this blog post, but a spokesperson declined to comment since the lab hasn’t yet fully examined it. But from what the Graziela team has told me, they, and many others, are very excited.

No matter what’s to come for this special aquamarine, it’s always fun to stumble on a new gem and just be able to admire it for its beauty.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Golconda Blue
AuctionsApr 29, 2025
‘Golconda Blue’ Diamond Pulled From Auction

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers sign
IndependentsApr 29, 2025
Maryland Jeweler to Close After 36 Years

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

National Jeweler Columnist Emmanuel Raheb
ColumnistsApr 29, 2025
Google Ads vs. Social Media Ads: Which Are More Effective?

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

Gemfields rough rubies
SourcingApr 29, 2025
Gemfields Mini Ruby Auction Achieves $7M

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

Weekly QuizApr 24, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Counterfeit Van Cleef & Arpels Alhambra jewelry
CrimeApr 28, 2025
Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels Jewelry

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Suzanne Kalan Tech Ring Jacket Collection
TrendsApr 28, 2025
Suzanne Kalan Launches Tech Ring Jacket Collection

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

ejap cohort 1872x1052.png
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs

Six new retail businesses were selected for the 2025 program, which began in January.

JCK Industry Fund
Events & AwardsApr 28, 2025
JCK Industry Fund Announces 2025 Grant Recipients

Ten organizations were selected this year.

Kim Carpenter and Sam Gevisenheit
IndependentsApr 28, 2025
John Atencio Appoints 2 to Wholesale Team

Kim Carpenter and Sam Gevisenheit have joined the brand.

Sylvie Jewelry Auranova Collection Campaign Imagery
CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Pomellato Nudo toi et moi ring
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Melee diamonds from De Beers
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid Uncertainty

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (1).jpg
Supplier BulletinApr 24, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Iowa jeweler Herman Ginsberg
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

Charles & Colvard moissanite ring
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to Noncompliance

The company failed to file its quarterly reports in a timely manner.

Young Diamantaires
SourcingApr 24, 2025
Young Diamantaires Transition to Nonprofit

The organization also announced its board of directors.

Mined + Found "Hope" Matchbox Locket
TrendsApr 24, 2025
Amanda’s Style File: So Charming

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Bulgari’s expanded factory in Valenza, Italy
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in Italy

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Jason McNary accepting FGI Fine Jewelry Rising Star award for Paola Sasplugas
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ Award

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

1999 Cosmograph Daytona, Ref.16516
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to Auction

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

Carmelo Anthony and Jaylen Brown David Yurman campaign
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen Brown

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

Woman wearing Zales jewelry
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine Jewelry

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

JAR Apricot Blossom bracelet
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry Collection

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

National Jeweler columnist Lilian Raji
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of Mouth

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Avi Levy
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth Officer

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

Scottsdale Fine Jewelers store exterior
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow Independent

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy