Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CPAA’s Annual Design Content is Open for Entry
The pearl design competition’s winning jewels will be offered for sale at Devon Fine Jewelry.

New York—The 10th International Pearl Design Competition is now open for entry.
Hosted by the Cultured Pearl Association of America, the competition “casts a spotlight on the creativity of pearl jewelry designers,” said the association’s executive director, Jennifer Heebner, in a press release.
The CPAA said that this year’s awards will have eight categories: the President’s Trophy, awarded to the design considered most beautiful and original; the Luster Award, awarded to a best-selling pearl design; the Orient Award, given for an item ideal for a new pearl collector with an accessible price; the Visionary Award for Classic Styles, awarded to a design that provides an update on a pearl staple; the Wedding Day Pearls Award for a bridal design; the Fashion Award for a design that is creative, youthful and original; the Spotlight Award, reserved for one particular type of pearl, which changes each year; and the Popularity Award, which is chosen by the number of received Instagram likes on the CPAA account.
This year’s Spotlight Award will be given to an entry in which Tahitian pearls make up 75 percent or more of the pearls used in the design.
As with last year’s competition, there will be one winner in each category from both the domestic and international division.
U.S. designers must submit professional-quality photos of their entries by Oct. 4. Finalists will then mail their completed work for the final judging, with winners announced Nov. 1.
International designers will compete only by submitting renderings and sketches by Oct. 4, with the winners also being announced Nov. 1.
Winning domestic jewels will immediately go on display at Devon Fine Jewelry in Wyckoff, New Jersey. Unsold pieces will be returned to their designers in January 2020.
CPAA Marketing Manager Kathy Grenier remarked: “This is our 10th and finest year yet. Our retail component rounds out the contest in the most complete way, designer to consumer. Winners not only gain exposure in a top U.S. retailer’s store, but the jewelry is offered for sale. What designer doesn’t dream of this?”
A panel of judges consisting of Devon Fine Jewelry owner Nancy Schuring, Cartier Workshop and Production Director Jean Francois Bibet and National Jeweler Editor-in-Chief Michelle Graff will select the winning designs.
Cost for entries is $175 for one piece and $150 for each additional. Full contest details are available on CPAA.org.
The Latest

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.


The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.


























