Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Couture Names 15 Brands Winners at Design Awards
Plus, why this year’s Cindy Edelstein Award came as such a big surprise.

Las Vegas—The annual Couture Design Awards are known for motivating designers to produce some of the jewelry trade show’s most spectacular pieces, and also for delivering a few surprises.
This year’s edition of the awards, held Saturday at the Encore Ballroom, was no exception.
The biggest surprise of the evening came at the very end—the awarding of the Cindy Edelstein Award to veteran industry publicist Michelle Orman, president of Last Word Communication, which handles public relations for the Couture and JA New York shows, and myriad other jewelry projects.
A beloved friend to brands, retailers and editors, Orman is known for going above and beyond to guide and support industry players, as individuals like Buddha Mama’s Nancy and Dakota Badia and Leyla Torre; designer Victor Velyan; The EAB Project’s Elizabeth Anne Bonanno; and Couture Show Director Gannon Brousseau explained in a video tribute.
Brousseau also noted that the most difficult part of deciding to award Orman the honor was to keep it a secret from the heavily involved, and all-knowing, publicist. (In the months leading up to the show, she had been told—as was the audience for the greater part of the evening—that Couture would not be giving out the Cindy Edelstein Award this year.)
The 2019 edition of the awards also ushered in the inaugural “WTF Award?!,” given to the biggest jewelry design fail, as submitted by the designers themselves.
Commemorated with a special medallion in which each winner’s name will be engraved, the first honor went to Stephen Webster for this necklace.
Winners for design successes included Jade Trau, Kataoka and Adam Foster Jewelry. See the full roster of winners and their work below.
Best in Debuting at Couture: Ara Vartanian
Best in Bridal: Jade Trau
Best in Haute Couture: Mike Joseph
Best in Innovative: Silvia Furmanovich
Best in Silver: Syna
Best in Colored Gemstones Below $20,000: Noor Fares
Best in Gold: Nikos Koulis
Editor’s Choice: Vendorafa (voted on by editors at Couture, originally entered in the Best in Diamonds Below $20,000 category)
People’s Choice: Gismondi 1754 (voted on by the audience via text at the awards, originally entered in Haute Couture category)
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