Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
EditorsJan 11, 2017
3 Retail Predictions for 2017
There’ll be continued consolidation and a desire to experience and access, but not necessarily own, things.
Continued retail consolidation, consumers’ desire for experiences and the acceleration of the “access” economy are three predictions National Jeweler’s editor-in-chief is making for 2017.
Hello, and Happy New Year. I hope that 2017 is treating you well so far.
Before 2016 ended, I rounded up the six stories I thought had the biggest impact on the jewelry market last year. Now, I offer three predictions for the year ahead.
If you have thoughts or predictions of your own, please email me or leave them in the comments below.
1. Retailers, including big chains, will continue to close. My brother worked at Sears selling ceiling fans when we were teenagers back in the 1990s. The store wasn’t very busy then, and it’s even less so now.
Sears is, or was, the place for Craftsman tools and … well, that’s actually a hard to blank to fill in because I really don’t know what exactly people would go to Sears for that they couldn’t get at Best Buy or Macy’s or Home Depot or Amazon. And that’s one of the biggest reasons this year could mark the sad end for an American institution that started as a mail-order catalog business in 1886: After losing ground for years, it never established a modern identity.
Sears won’t be the only retailer shutting down or, at the very least, consolidating in 2017, continuing a pattern that accelerated in 2016.
It’s only Jan. 10, and we’ve already seen women’s clothing retailer The Limited announce that it’s shutting down its stores and going online, and it seems likely American Apparel also will close all its stores.
In the jewelry sector, a total of 895 jewelry stores in the U.S. and Canada had shuttered by the end of the third quarter.
While there has been some discussion on Facebook lately pointing out that some of those are jewelers who switched to by-appointment or custom only, the closures still vastly outnumber the amount of new businesses opening.
In Q3, the 895 closures represented a 46 percent year-over-year increase. The number of retailers that opened in the U.S. and Canada in that same time period totaled 51, down from 62 the previous year.
In an interview last year, I asked JBT President and CEO Anthony Capuano if he sees the trend of store closures reversing itself anytime soon. He said no, adding later in the conversation that, “Retailers are really fighting for those dollars because they are fighting a whole pattern of purchasing,” meaning increased competition brought on by the internet and consumers’ changing tastes and desires (more on that below).
“You
just have to be really good to survive and prosper.”
2. The experiences will continue to be important. I’ve seen two commercials (likely caught between quarters of the Steelers’ dominating late-season run) recently that speak directly to consumers desire to do stuff instead of having stuff.
The first was for a retirement fund and the second was from Groupon, which is encouraging people to “own the experience.”
{youtube}JZkFmYrdn-A{/youtube}
In the spot, Groupon draws a line between the “haves,” people who spend their money on cars or lavish and extremely elevated bathtubs, and the “have dones,” those who spend their money on experiences, such as aerial yoga and dinners (presumably using Groupon).
Groupon launched the multi-million national advertising campaign back in May and the company’s head of marketing for North America told the Chicago Tribune that the idea behind the campaign is to expand the company’s customer base, attracting millennials, who are known to value experience over “things,” in particular.
If a consumer decides to spend money on an African safari instead of a diamond ring, I am afraid there’s not much a jeweler can do.
What they can do, however, is provide a great retail experience to the customers who are choosing jewelry over experiences.
National Jeweler columnist Peter Smith detailed three stores that are doing just that in his latest column.
3. We will see the acceleration of the “access economy.” One of my new year’s resolutions this year is to try out new things, and also to work less and enjoy life more.
Regarding the former, I am doing well thus far. I ate at a new restaurant last night and ordered from Rent the Runway for the first time.
For those of you who are not familiar, Rent the Runway is an e-commerce company (with a budding brick-and-mortar presence) that specializes in renting out dresses, jewelry and other accessories for special occasions.
Rent the Runway is part of what was once known as the sharing economy but now is called the “access economy.”
The access economy refers to goods and services being traded on the basis of access rather than ownership, a trend that has been fueled by technology. Two good examples are, as mentioned above, Rent the Runway, which gives its customers access to formal wear without having to pay full price for it, and Zipcar, which allows people to be able to use cars without having to pay to buy and maintain them.
The access economy has also consumed the music industry, as people pick streaming over buying albums in record numbers, no pun intended.
Companies like Rent the Runway and others that are part of the access economy seem poised to pick up steam in 2017.
RTR recently got $60 million from investors and will use some of that money to open stores, while Uber, Airbnb and Spotify are among the tech companies rumored to be going public in the coming year.
In some respects, fine jewelry falls outside the sphere of the access economy. No one, for example, wants to rent their engagement ring and send it back the day after their wedding.
But I think there definitely is a market for a website that rents out high-end pieces for special occasions.
Back in September, we wrote about Adorn, a website that does just this and is currently looking for a buyer.
So, if you made the same New Year’s resolution as I did this year--to try new things--maybe this is your chance.
2. The experiences will continue to be important. I’ve seen two commercials (likely caught between quarters of the Steelers’ dominating late-season run) recently that speak directly to consumers desire to do stuff instead of having stuff.
The first was for a retirement fund and the second was from Groupon, which is encouraging people to “own the experience.”
{youtube}JZkFmYrdn-A{/youtube}
In the spot, Groupon draws a line between the “haves,” people who spend their money on cars or lavish and extremely elevated bathtubs, and the “have dones,” those who spend their money on experiences, such as aerial yoga and dinners (presumably using Groupon).
Groupon launched the multi-million national advertising campaign back in May and the company’s head of marketing for North America told the Chicago Tribune that the idea behind the campaign is to expand the company’s customer base, attracting millennials, who are known to value experience over “things,” in particular.
If a consumer decides to spend money on an African safari instead of a diamond ring, I am afraid there’s not much a jeweler can do.
What they can do, however, is provide a great retail experience to the customers who are choosing jewelry over experiences.
National Jeweler columnist Peter Smith detailed three stores that are doing just that in his latest column.
3. We will see the acceleration of the “access economy.” One of my new year’s resolutions this year is to try out new things, and also to work less and enjoy life more.
Regarding the former, I am doing well thus far. I ate at a new restaurant last night and ordered from Rent the Runway for the first time.
For those of you who are not familiar, Rent the Runway is an e-commerce company (with a budding brick-and-mortar presence) that specializes in renting out dresses, jewelry and other accessories for special occasions.
Rent the Runway is part of what was once known as the sharing economy but now is called the “access economy.”
The access economy refers to goods and services being traded on the basis of access rather than ownership, a trend that has been fueled by technology. Two good examples are, as mentioned above, Rent the Runway, which gives its customers access to formal wear without having to pay full price for it, and Zipcar, which allows people to be able to use cars without having to pay to buy and maintain them.
The access economy has also consumed the music industry, as people pick streaming over buying albums in record numbers, no pun intended.
Companies like Rent the Runway and others that are part of the access economy seem poised to pick up steam in 2017.
RTR recently got $60 million from investors and will use some of that money to open stores, while Uber, Airbnb and Spotify are among the tech companies rumored to be going public in the coming year.
In some respects, fine jewelry falls outside the sphere of the access economy. No one, for example, wants to rent their engagement ring and send it back the day after their wedding.
But I think there definitely is a market for a website that rents out high-end pieces for special occasions.
Back in September, we wrote about Adorn, a website that does just this and is currently looking for a buyer.
So, if you made the same New Year’s resolution as I did this year--to try new things--maybe this is your chance.
More on Editors
The Latest
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
