TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
TechnologySep 07, 2016
Jewelry Rental Website Up for Sale
The owners of Adorn, a website that rents fine jewelry to consumers, are looking for someone else to step in with hopes they can take the business to the next level.
The “Chadwick” diamond and 18-karat gold cuff rents for $260 on Adorn.com. Its retail value is $26,250.
New York--The owners of jewelry rental website Adorn are looking for someone else to take the reins of the company and continue its growth.
Bert Stouffer founded Adorn in 2006, a time when the “sharing economy” still had a ways to go, especially when it came to high-ticket items like fine jewelry.
Now, with sites like Rent the Runway and various others helping pave the way for rentals of all kinds of accessories and clothing, Adorn has found its place in the market with its fine jewelry rentals.
The current owners of Adorn acquired all the assets in February 2011, after Stouffer decided to move on, but have decided to look for new owners for the business as they step away, in hopes that a new partner would be able to build it to the next level.
Though they are not disclosing their asking price, the sale includes the business, websites, goodwill and domain names--including Adorn.com, AdornBrides.com and several other Adorn-related domains--as well as the jewelry inventory.
The owners also indicated that they will provide consulting and transition services for a period to help ease the transition.
Ideally, they said, the new owner would be a manufacturer to take over operations, especially one that can add more inventory to give shoppers a more diverse selection of jewelry.
“We are excited to see this in the hands of someone with passion and strong marketing background to push Adorn to new heights. The business has made it through the skepticism of renting jewelry online,” said Director of Operations Derek Zaun, who can be reached at dzaun@adorn.com.
Adorn currently only ships to customers based in the United States, with most of the rental business being wedding related--80 percent of jewelry rented is related to the big day, the owners said, such as wedding-day jewelry for the bride, bridal party or mother-of-the-bride.
The site also sees a 5 percent repeat rate from consumers, according to Zaun.
Though they have a contracted jeweler to fix damaged pieces and inspect the jewelry when it comes in or before it goes back out, as well as an insurance policy to cover the inventory, Zaun said their cost of maintaining inventory is low since it’s not often that pieces come back damaged.
In addition to renting jewelry on the site, consumers also can purchase the pieces at Adorn’s retail shop online, which means that the business
could present an e-commerce opportunity for a company looking to get into it or expand their online selling presence.
More on Technology
The Latest
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in DallasThe brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65She was remembered as a creative and generous woman of faith, who also had a sweet tooth.
TrendsSep 29, 2025
Amanda’s Style File: Ear FocusMove over neck mess, the ear story is the way to make a layering statement today.
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in CanadaThe New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.
MajorsSep 29, 2025
Overnight Releases New Bridal CatalogThe “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard SaysHoliday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.
TrendsSep 26, 2025
Piece of the Week: Kwit Jewelry’s Square Signet Pinky RingThe red and azure colorway is one of many fun enamel pairings offered, bringing whimsy to the classic style of a monogramed signet ring.
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-InA trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond ProductionThe manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.
