CollectionsApr 25, 2025
Sylvie Looks to Water in New Sculptural Bridal Collection“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
TechnologyDec 07, 2016
Amazon, Rent the Runway Expand Brick-and-Mortar Presence
Amazon has unveiled a grocery store without checkout lines, while Rent the Runway has opened a flagship location.
Amazon’s grocery store that allows customers to purchase items via app and simply exit the store with them will open in early 2017, the company says.
New York--Major e-commerce companies are continuing to invest in brick-and-mortar stores while updating the traditional retail experience through technology.
On Monday, Amazon premiered a video advertising Amazon Go, a grocery store that lets users purchase items via an app. They can simply pick out their groceries and walk out with them--no register or check-out line required.
Amazon is calling the technology that enables this process “just walk out technology,” which features “computer vision, deep learning algorithms, and sensor fusion, much like you’d find in self-driving cars,” the video explains.
With “just walk out technology” shoppers will scan their phones in a machine upon entering the Amazon Go store. Each item the shopper picks up will be added to their virtual shopping cart and deducted if they put it back.
Then, shoppers can simply leave the store when they’re ready. The “just walk out technology” will charge customers for the items they take via a linked credit card account, sending the receipt digitally.
According to Amazon’s website, Amazon Go, which is located in Seattle, is currently open to Amazon employees only in its beta version, but will open to the public in “early 2017.”
The first Amazon Go is compact at 1,800 square feet and features many ready-to-eat options prepared by on-site chefs and local food businesses, plus some grocery essentials.
Amazon Go is one element of a greater grocery store experiment Amazon is conducting.
Business Insider reported that Amazon would like to open 20 grocery store locations over the next two years, 10 that are “click-and-collect” pick-up centers, and 10 that will be “traditional stores,” though it’s unclear if Amazon Go is included in this category or represents a different element entirely.
Over the next 10 years, according to Business Insider, Amazon has visions of opening 2,000 Amazon Fresh-branded grocery stores.
Amazon also has one physical bookstore in Seattle, with another under construction in San Diego.
Meanwhile, another digital-turned-omnichannel company is innovating its physical presence in New York.
Rent the Runway, the fashion, accessory and jewelry rental company, boasts seven brick-and-mortar spaces across the country’s major cities for clients to try on clothing before selecting their rental.
On Tuesday, it opened what it calls its first New York flagship at 30 W. 15th St., shuttering its Flatiron location. (Its Tribeca by-appointment
“Style Salon” is still open.)
The new location is 5,000 square feet, three times the size of the Flatiron location.
The store is designed like a “dream closet” the company said, without any open racks or mannequins. Check-in kiosks allow shoppers to reserve a fitting room; customers will be texted when their rooms are ready.
Store associates will have access to customers’ profiles, aggregated from past experiences with Rent the Runway via its website and app. Profiles will illustrate customer preferences and any upcoming event details.
The space also features a “RTR Bar,” allowing for personal customer service, plus a style studio for personal styling services.
Rent the Runway is playing up its digital/physical relationship with Samsung Mirror Displays that deliver “fun and empowering messages” while customers try clothes on in the fitting rooms.
A Samsung digital wall at the front of the store will display Rent the Runway editorial content.
The new location is 5,000 square feet, three times the size of the Flatiron location.
The store is designed like a “dream closet” the company said, without any open racks or mannequins. Check-in kiosks allow shoppers to reserve a fitting room; customers will be texted when their rooms are ready.
Store associates will have access to customers’ profiles, aggregated from past experiences with Rent the Runway via its website and app. Profiles will illustrate customer preferences and any upcoming event details.
The space also features a “RTR Bar,” allowing for personal customer service, plus a style studio for personal styling services.
Rent the Runway is playing up its digital/physical relationship with Samsung Mirror Displays that deliver “fun and empowering messages” while customers try clothes on in the fitting rooms.
A Samsung digital wall at the front of the store will display Rent the Runway editorial content.
More on Technology
The Latest
FinancialsApr 25, 2025
Kering’s Jewelry Brands Persevere as Q1 Sales Sink 14%Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.
EditorsApr 25, 2025
Piece of the Week: Deborah Meyers Experience’s ‘The Birds’ EarringsDesigner Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.
Brought to you by
Emerging Jewelers Accelerator Program Announces Second Cohort of Aspiring Jewelry Entrepreneurs Six new retail businesses were selected for the 2025 program, which began in January.
SourcingApr 25, 2025
De Beers Sales, Production Fall in Q1 Amid UncertaintyThe company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.
Weekly QuizApr 24, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
