Editors

How Pippa Small is Helping Afghan Artisans

EditorsNov 07, 2016

How Pippa Small is Helping Afghan Artisans

An official partner of the organization Turquoise Mountain, Small is dedicated to empowering her fellow jewelers in beleaguered Afghanistan.

As a jewelry editor, I receive a lot of e-mails about designers who are working with charities and helping others.

The more e-mails I receive, the more I come to the conclusion that design and philanthropy are members of a tricky partnership.

At times, it can be difficult to ascertain whether a company is dedicated to aligning their business with a cause, or if they’re simply participating in a self-benefiting marketing ploy.

More detrimental still can be the companies that donate funds to unsustainable ventures. It goes back to the proverb “give a man a fish.” If you teach him to fish, he’ll be self-sufficient for a lifetime. It’s an old saying, but one that remains difficult to embody. 

Designer Pippa Small
Designer Pippa Small


I knew of London-based jewelry designer Pippa Small because of her eye for vividly colored gemstones and the easy, organic quality of her jewelry.

It was only when I met her for the first time, at the opening of her shop-in-shop at ABC Carpet & Home in New York, that I learned about her many years of work with Turquoise Mountain, an organization founded in 2006 by the Prince of Wales and Hamid Karzai, then the president of Afghanistan.

Turquoise Mountain has worked to rebuild infrastructure and provide vocational training to Afghan artisans in Kabul.

Small has been working with the organization, helping design, market and sell pieces so artisans can earn a living on the way to self-sufficiency, since 2008.

She is, essentially, dedicating her life to teaching people how to fish.

Below, I chatted with the exemplary designer about her connection to Afghanistan, life in a warzone and the moments that have inspired her.

National Jeweler: When and how did you become involved with Turquoise Mountain?

Pippa Small: In 2008, I was approached by a mutual friend to design a collection of jewelry in Afghanistan to compliment a touring exhibition of the famous “Bactrian Gold,” a remarkable collection of antiquities found in what is now Afghanistan: treasures gathered from the famous Silk Routes of Central Asia, from second-century Greece and Rome to China and India. The trade of goods, materials and design aesthetics was extraordinary. I said yes before she had even finished explaining the proposal. 

My best friend in school when I was 10 years old was an Afghan girl whose grandfather was the last king of Afghanistan--I had a childhood filled with tales of this mysterious country and, like the rest of the world, watched in horror as the Taliban took over and the recent wars.


Within two weeks I had a visa, a letter of invitation and was on a plane for Kabul. From the moment I landed, I loved the country and over the following few years, every trip has taken me a step deeper and into understanding this remarkable culture and people.

“Within two weeks I had a visa, a letter of invitation and was on a plane for Kabul.”

Turquoise Mountain is a wonderful foundation that has managed to achieve so much in a short space of time, from beautifully restoring the historic old city’s architecture and creating an infrastructure, health clinic and school, as well as a school for traditional craft like woodwork, miniature painting, calligraphy and jewelry. I am so proud to be working with them.

NJ: How would you describe your role within the organization?

PS: My role is to create designs with the workshops where the graduates from the Turquoise Mountain school are hired. The designs are inspired by Bactrian, Islamic or Central Asian aesthetics. My job is also to market them and thereby ensure employment for the craftsmen and women (as well as) to send another kind of message to the media and our clients about the remarkable creative resilience of these people, giving an optimistic message for the future.

NJ: How often do you visit Kabul and what is it like on the ground, working directly with the artisans?

PS: I go about twice a year and, despite some trepidation about going, once I am inside the workshop, the rest of the world is blocked out.

We sit on the floor and talk about designs, but more importantly about life and love and politics and the stresses of living in a war zone. They are brave and warm and have totally captured my heart.

 
 
NJ: Can you speak a bit about the kind of art and jewelry the artisans at Turquoise Mountain create or what kind of techniques Turquoise Mountain is trying to keep alive?

PS: Because of the nearly 50 years of war and the huge diaspora of people and the Taliban’s banning of jewelry and adornment, many traditional techniques and skills were on the verge of being lost.

A prime example is the story of a master woodcarver who worked with the king and was a deeply talented craftsman. He was found working in the vegetable market in his 80s--he is now a master teacher at the school, teaching and passing on his skills to a new generation of young wood workers.

Afghanistan has some beautiful precious gems, but so many are smuggled out of the country with no benefit to the country, so now the teaching of master stone cutting and goldsmithing allows finished pieces to be sold from within the country, which adds value to Afghanistan.

NJ: What challenges have you encountered in your work with the organization?

PS: Bombs that have damaged the workshop, thefts of entire collections of jewelry, kidnapping, election violence … but despite so many challenges, the craftsmen and women always get the work done.

NJ: How do you help to facilitate a sustainable vocation for the artists with whom you work? Is this a challenge and if so, how?

PS: It is a challenge to keep anything sustainable in the fashion world by the very nature of the vogue for change and our thirst for newness, but by keeping the designs fresh and exploring different techniques, I hope to keep a loyal and growing audience.

At work in the Kabul workshop
At work in the Kabul workshop


NJ: Are there any specific moments or memories you have that stand out to you as significant or inspiring?

PS: Working with a young Afghan woman who was left deaf and mute from a childhood illness as a refugee in Pakistan. Encouraged by her family, she joined the jewelry-making course at the Turquoise Mountain Institute and then set up a cooperative of women jewelers in Kabul. 

We were asked by Turquoise Mountain to collaborate on a piece of jewelry for the prestigious Smithsonian Exhibition for Turquoise Mountain this year. I found it remarkable that a young woman locked in her silent world would enter a male-dominated industry, and be brave enough to follow her dreams and be creative in a country at war. 

We created a piece together that is based on an ancient amulet, made of Panjshiri emeralds [from the Panjshir Valley in Afghanistan] and inspired by the movement of rain--so important in a desert place.

Behind the necklace we created a tiny hidden gold box with a pinch of Afghan soil inside. She is an inspiring young woman and has since gone to Washington to display her jewelry-making skills at the Smithsonian museum.

“I found it remarkable that a young women locked in her silent world would enter a male dominated industry, and be brave enough to follow her dreams and be creative in a country at war.”

NJ: Over your time with Turquoise Mountain how has the environment in Kabul changed? Has it improved? Are there any increasing or new challenges to deal with in the social environment?

PS: In the years I have been going, sadly, the security situation in Kabul has deteriorated; there has been an economic collapse in the city as foreign troops, NGOs and the press pull out. It is very sad to see a country have a moment where things looked positive and then slowly to see that fall apart and young people not have hope for the future.

I worry that if we don’t help to provide jobs, groups like ISIS and Taliban will be the only option for the young and disillusioned.

Liberty Ross in a campaign for Turquoise Mountain
Liberty Ross in a campaign for Turquoise Mountain


NJ:
What advice do you have to those interested in empowering others through the business and crafting of jewelry?

PS: I think jewelry making and all creative businesses can have a tremendously positive impact on communities. Craft is generally something all peoples practice to some extent everywhere in the world, to be creative and make things, to be able to use traditional skills that help create a feeling of self-confidence, a business that allows men and women to stay in the community and not have to migrate for work, that allows self-expression and earns an income is a great and empowering thing.

I think keeping expectations realistic is important when working with communities, sharing your design process so designing can become something for others to learn, keeping a good business head on when it comes to margins and mark-ups so the pieces will eventually be realistically marketable.

Pieces from Pippa Small Turquoise Mountain are available on PippaSmall.com
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Claire’s storefront
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy Again

The jewelry and accessories retailer said its stores will remain open during the proceedings.

Smith & Son Jewelers storefront Springfield Massachusetts
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location

Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.

Zahn-Z Beluga Spout Grey Spinel Ring and Beluga Spout Mandarin Garnet Ring
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ Collection

Designer Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Paola De Luca presenting Trendbook 2026+ at Vicenzaoro
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+

She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.

Weekly QuizJul 31, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Omar Roy mugshot
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami Jeweler

Omar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.

Mignon Faget Beyond Katrina Pendant and Beyond Katrina Pin
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane Katrina

The New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

National Jeweler columnist Lilian Raji
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of Coverage

Lilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.

Jewelers of America Logo
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship Winners

The organization has awarded a total of $42,000 through its scholarship programs this year.

2026 Gem Awards logo
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging Designers

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

Marlo Laz peridot and diamond Alexandra earrings
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright Baubles

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Surveillance image of Watch King robbery suspect
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in Queens

Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Xavier Dibbrell
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities Manager

Xavier Dibbrell brings more than a decade of experience to the role.

Signet Jewelers logo
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet Jewelers

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

Mike Alexander
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

 Gemfields rough rubies
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

Hernsdorf Tears of Aphrodite Necklace
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ Necklace

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

Stock image of a polished diamonds being held by tweezers
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

Pomellato Mini London blue topaz and diamond bracelet
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Zadok Rolex Austin
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in Austin

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

Crowd of people in a shopping mall
SurveysJul 30, 2025
Consumer Confidence Ticks Up in July

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

Making a Killing in Diamonds by Rob Bates
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

Mighty Fierce Audacious Necklace, Sandy Rubin Aziza Necklace, Koulianos Designs Illuminations Shield Pendant
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New Designers

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy