ColumnistsMay 25, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
MajorsAug 30, 2016
Pippa Small to Open Shop-in-Shop at ABC Carpet & Home
The British jewelry designer is opening a permanent space in the New York retail store.
This is a watercolor rendering by Joan Hecktermann of the Pippa Small shop-in-shop opening at ABC Carpet & Home in early September.
New York--Longtime British jewelry designer Pippa Small is known for her global outlook, and now she has her sights set on the Big Apple.
With existing standalone stores in London and Los Angeles, Small is making a home for her namesake brand in New York City via a shop-in-shop at home and jewelry retailer ABC Carpet & Home.
“We began to speak about being stocked in ABC, but it occurred to me that it would be more interesting to have a ‘shop-in-shop’ and to be able to create our own identity and express who we are,” explained Small of the partnership. “We could tell our story by creating a serene little enclave where we have the displays we want and someone who can tell the many tales of the different jewellery collections.”
Founded more than 20 years ago, Small’s designs focus on highlighting natural stone shapes that haven’t been cut or polished. “We lean toward an amulet or talismanic feel, inspired by ancient, tribal and natural forms,” she said.
Small’s aesthetic is organic and earthy. She’s stocked at boutiques like Twist, Broken English and The Clay Pot, to name a few stateside locations.
Still, the designer felt the absence of a permanent footing in New York.
“New York felt like the missing link,” Small said. “I hope it will enable us to have more of a U.S. presence, both for press and growth.”
Small observed a cohesiveness between her brand identity and that of ABC Carpet & Home.
“ABC has a non-Western outlook--their beautiful treasures, from the most exquisite carpets to paintings, clothes and textiles--(and) a great deal of what they carry has a philanthropic, organic or natural approach, which is refreshing and fits with our ethos,” she said.
“We are deeply inspired by Pippa Small’s commitment to the DNA design intelligence of artisan communities," said ABC Carpet & Home Chief Operating and Merchandising Officer Amy Chender. "Her work is a beautiful addition to our curated collection, serving as a platform for handmade jewelry, designed and crafted globally and locally.”
Much of Small’s line is produced in conjunction with indigenous and traditional craftspeople worldwide. The designer has worked on projects with the Kuna Indians of Panama, the Batwa of Rwanda, the San Bushmen of Botswana, urban slum inhabitants in Kenya, Afghan artists and Aymara goldsmiths in Bolivia.
“We firmly believe in supporting craftspeople around the world,” Small said. “I think to be
able to use Afghan gems while working with Afghan stone cutters, Afghan goldsmiths, Afghan stone setters … the process adds value to the country’s economy and includes them in the creative process and the life of the jewel, all while employing and training people at the same time.”
Small’s work with Afghan craftspeople has been a particular focus over the past few years. She is involved with an organization called Turquoise Mountain, founded by Prince Charles and former Afghan President Hamid Karzai that aims to restore traditional Afghan craft-making practices.
“I feel it’s important to keep traditional skills alive; it’s frightening how quickly skills can be lost,” she said. “The pride and satisfaction for someone skilled to work with their hands, to create beautiful things that have an appreciation and a space in the marketplace, is very satisfying.”
For her charitable efforts and commitment to ethical jewelry production, the Queen of England awarded Small an MBE, or Member of the Most Excellent Order of the British Empire, in 2013.
For now, Small is excited to spread her brand’s message to the design capital of the United States.
She said, “New York is such a vibrant and extraordinary city that it is a privilege to have a presence there.”
Pippa Small’s shop-in-shop is slated to open at ABC Carpet & Home on Sept. 7.
Small’s work with Afghan craftspeople has been a particular focus over the past few years. She is involved with an organization called Turquoise Mountain, founded by Prince Charles and former Afghan President Hamid Karzai that aims to restore traditional Afghan craft-making practices.
“I feel it’s important to keep traditional skills alive; it’s frightening how quickly skills can be lost,” she said. “The pride and satisfaction for someone skilled to work with their hands, to create beautiful things that have an appreciation and a space in the marketplace, is very satisfying.”
For her charitable efforts and commitment to ethical jewelry production, the Queen of England awarded Small an MBE, or Member of the Most Excellent Order of the British Empire, in 2013.
For now, Small is excited to spread her brand’s message to the design capital of the United States.
She said, “New York is such a vibrant and extraordinary city that it is a privilege to have a presence there.”
Pippa Small’s shop-in-shop is slated to open at ABC Carpet & Home on Sept. 7.
More on Majors
The Latest
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
