Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into DisarrayThe 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.
MajorsAug 30, 2016
Pippa Small to Open Shop-in-Shop at ABC Carpet & Home
The British jewelry designer is opening a permanent space in the New York retail store.
This is a watercolor rendering by Joan Hecktermann of the Pippa Small shop-in-shop opening at ABC Carpet & Home in early September.
New York--Longtime British jewelry designer Pippa Small is known for her global outlook, and now she has her sights set on the Big Apple.
With existing standalone stores in London and Los Angeles, Small is making a home for her namesake brand in New York City via a shop-in-shop at home and jewelry retailer ABC Carpet & Home.
“We began to speak about being stocked in ABC, but it occurred to me that it would be more interesting to have a ‘shop-in-shop’ and to be able to create our own identity and express who we are,” explained Small of the partnership. “We could tell our story by creating a serene little enclave where we have the displays we want and someone who can tell the many tales of the different jewellery collections.”
Founded more than 20 years ago, Small’s designs focus on highlighting natural stone shapes that haven’t been cut or polished. “We lean toward an amulet or talismanic feel, inspired by ancient, tribal and natural forms,” she said.
Small’s aesthetic is organic and earthy. She’s stocked at boutiques like Twist, Broken English and The Clay Pot, to name a few stateside locations.
Still, the designer felt the absence of a permanent footing in New York.
“New York felt like the missing link,” Small said. “I hope it will enable us to have more of a U.S. presence, both for press and growth.”
Small observed a cohesiveness between her brand identity and that of ABC Carpet & Home.
“ABC has a non-Western outlook--their beautiful treasures, from the most exquisite carpets to paintings, clothes and textiles--(and) a great deal of what they carry has a philanthropic, organic or natural approach, which is refreshing and fits with our ethos,” she said.
“We are deeply inspired by Pippa Small’s commitment to the DNA design intelligence of artisan communities," said ABC Carpet & Home Chief Operating and Merchandising Officer Amy Chender. "Her work is a beautiful addition to our curated collection, serving as a platform for handmade jewelry, designed and crafted globally and locally.”
Much of Small’s line is produced in conjunction with indigenous and traditional craftspeople worldwide. The designer has worked on projects with the Kuna Indians of Panama, the Batwa of Rwanda, the San Bushmen of Botswana, urban slum inhabitants in Kenya, Afghan artists and Aymara goldsmiths in Bolivia.
“We firmly believe in supporting craftspeople around the world,” Small said. “I think to be
able to use Afghan gems while working with Afghan stone cutters, Afghan goldsmiths, Afghan stone setters … the process adds value to the country’s economy and includes them in the creative process and the life of the jewel, all while employing and training people at the same time.”
Small’s work with Afghan craftspeople has been a particular focus over the past few years. She is involved with an organization called Turquoise Mountain, founded by Prince Charles and former Afghan President Hamid Karzai that aims to restore traditional Afghan craft-making practices.
“I feel it’s important to keep traditional skills alive; it’s frightening how quickly skills can be lost,” she said. “The pride and satisfaction for someone skilled to work with their hands, to create beautiful things that have an appreciation and a space in the marketplace, is very satisfying.”
For her charitable efforts and commitment to ethical jewelry production, the Queen of England awarded Small an MBE, or Member of the Most Excellent Order of the British Empire, in 2013.
For now, Small is excited to spread her brand’s message to the design capital of the United States.
She said, “New York is such a vibrant and extraordinary city that it is a privilege to have a presence there.”
Pippa Small’s shop-in-shop is slated to open at ABC Carpet & Home on Sept. 7.
Small’s work with Afghan craftspeople has been a particular focus over the past few years. She is involved with an organization called Turquoise Mountain, founded by Prince Charles and former Afghan President Hamid Karzai that aims to restore traditional Afghan craft-making practices.
“I feel it’s important to keep traditional skills alive; it’s frightening how quickly skills can be lost,” she said. “The pride and satisfaction for someone skilled to work with their hands, to create beautiful things that have an appreciation and a space in the marketplace, is very satisfying.”
For her charitable efforts and commitment to ethical jewelry production, the Queen of England awarded Small an MBE, or Member of the Most Excellent Order of the British Empire, in 2013.
For now, Small is excited to spread her brand’s message to the design capital of the United States.
She said, “New York is such a vibrant and extraordinary city that it is a privilege to have a presence there.”
Pippa Small’s shop-in-shop is slated to open at ABC Carpet & Home on Sept. 7.
More on Majors
The Latest
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in IndiaDe Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term WorriesThey are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the IndustryJewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.
Weekly QuizSep 19, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsSep 24, 2025
Greenwich St. Jewelers Goes Back in Time With First Estate CollectionThe collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-ElectHe previously served as co-chair of the nonprofit’s beneficiary committee.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
CollectionsSep 24, 2025
Brilliant Earth’s New Jane Goodall Collection Calls for PeaceIts second collaboration with the conservationist features jewelry with dove and olive branch motifs.
SourcingSep 24, 2025
SRK Launches Kriam PharmaThe diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers LineThe new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ TenderThe miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' ZooThe “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name Founded in 2004, the organization is now called the Community for Ethical Jewelry.
EditorsSep 19, 2025
These Female Athletes Had the Best Jewelry of the SummerFrom Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap HoopsThe trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram ReelsFour social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge AwardsSponsored by American Gem Trade Association
SurveysSep 18, 2025
Deloitte Thinks the Holidays Will Be Merry, PwC Isn’t So Sure In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.
MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandThe jewelry giant will relocate its existing facility to a larger space in Anne Arundel.
CollectionsSep 18, 2025
Ashley Zhang Launches Garçon New YorkThe designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
SourcingSep 18, 2025
SSEF Opens Applications for 2 Gemology Education Scholarships The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.
TechnologySep 18, 2025
Hill & Co. Launches AI Strategy ProgramThe 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
