Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
September Birthstone Baubles
Senior Editor Brecken Branstrator rounds up 10 pieces of jewelry set with sapphires, a gemstone that’s been selling very well lately.

I know that sapphires are hardly an obscure, up-and-coming gemstone but even so, I feel like I’ve been hearing a lot about the gem for a while now.
Every time within the past year that I’ve been at a show or working on a story that involves talking to dealers and suppliers about which gemstones have been selling well, sapphire was sure to get a mention.
And not just the classic blues, which of course continue to top many best-seller lists, but also the fancy-colored sapphires--the pinks, lavenders and peaches especially that offer great colors and appeal to the Rose Quartz/pastel gem trend.
It’s amazing to see a stone that’s been worn for thousands of years to have something of a resurgence.
Sapphires always have had a prominent place in history. Medieval clergy wore the gems to symbolize heaven, while commoners thought that they might attract “heavenly blessings,” according to the American Gem Society.
The lore swirling around the stones today says that they can be used to protect loved ones from envy and harm, or even to encourage loyalty.
Here are 10 pieces of jewelry to showcase the month’s birthstone.
Katherine Bowman’s sterling silver and sapphire “Naming” ring ($660)
These M. Spalten “Starburst” stud earrings feature 0.40 carats of princess-cut yellow sapphires and 0.04 carats of diamonds set in 18-karat gold ($1,240).
Monica Rich Kosann’s 18-karat white gold “Carpe Diem” poesy bracelet features sapphires on one side and a “carpe diem” inscription on the reverse side ($1,595).
Stuller’s 14-karat white gold sapphire and diamond Clover earrings ($1,917)
Beth Miller’s multi-colored sapphire and pave diamond studs in oxidized sterling silver and 14-karat yellow gold ($2,795)
Bario Neal’s hexagonal cluster ring in 14-karat gold with Montana sapphires ($2,837)
Adel Chefridi’s mixed halo ring features a purple sapphire at center with diamond accents, made in 18-karat yellow gold ($3,750)
This is Gurhan’s 24-karat gold “Amulet Hue” pendant necklace with faceted and cabochon blue sapphires in a variety of shapes and sizes ($6,950).
This “tag” from R.Y.M. Jewelry’s Portmanteau collection is designed to be worn many ways: as a ring, earring, pendant, choker or on a bracelet. It is shown here in 18-karat yellow gold with blue and pink sapphires and white diamond pavé ($8,250) on an 18-karat yellow gold and diamond bangle ($5,575).
From Sutra’s Fan collection, these earrings feature 10 carats of sapphires and 2.5 carats of diamonds made in 18-karat white gold ($18,000).
The Latest

JVC also announced the election of five new board members.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.


Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

The show will be held March 26-30 at the Miami Beach Convention Center.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.





















