Trends

See Jade Trau’s Supremely Giftable New Charm Collection

TrendsNov 13, 2020

See Jade Trau’s Supremely Giftable New Charm Collection

The jewelry designer is lending her elegant point of view to the hottest current jewelry trend.

20201113_JadeTrau-header.jpg
The jewelry designer is lending her elegant point of view to the hottest current jewelry trend. New York—Jade Trau is lending her elegant point of view to the hottest current jewelry trend.

New York—Jade Trau is lending her elegant point of view to the hottest current jewelry trend.

The designer has dubbed her new charm collection “Victoria,” after Queen Victoria, in an ode to the monarch’s love for sentimental jewelry.

“One of my favorite things to do is to treasure hunt for Victorian charms and chains, and I always learn something new about how these little trinkets were used to send little hidden messages,” Trau explained. “It's so deeply romantic and sentimental."

She began sketching charms she’d like to have for her personal collection while on a trip to Botswana last year with De Beers.

The collection further developed after a jaunt to the The Original Miami Beach Antique Show early this year, which “totally solidified how much I wanted to create a charm story that was uniquely Jade Trau,” she said.

The resulting designs, launched this fall on the Jade Trau website, boast the designer’s characteristic mix of vintage-inspired timelessness with an easy-to-wear modernity.

Gold letters feature a sleek knife-edge and Trau’s original font that feels slightly Art Deco. Each character is accented with, of course, diamonds.

But Trau didn’t stop at the alphabet. She also embarked on the zodiac, creating stud earrings and pendants to represent each of the 12 signs, giving them an unabashedly feminine energy.


From left to right, Jade Trau’s zodiac charms representing Gemini, Taurus and Scorpio.
She even dabbled in spiritual symbols, launching just two charms in that vein so far—an evil eye and a Buddha pendant, which features a Buddha-cut diamond she told National Jeweler she just had to have when she saw the unique stone from one of her sources.

Trau envisions her clients collecting charms, which are available in 18-karat yellow, white and rose gold, to represent loved ones and life’s special moments.

She dipped into a disparate era—the 1980s—when imagining the perfect way to wear many charms at once.

A client reminded her of the ‘80s charm holders that girls would wear to layer on as many charms as possible for a maximalist look indicative of the era.

Trau’s client “knows I love all things vintage and that I was working on a charm collection,” the designer said.  “She came in to pick something up ages ago and took her little charm holder with two birds kissing at the top. She said she wanted me to hold onto it

for a while for inspiration.”


Aries, Aquarius and Sagittarius

For her own take, Trau transformed the clasp from her Loop Necklace into a modern-day charm holder. It comes in two sizes, with or without diamonds, ranging from $1,100 to $2,750.

Zodiac charms retail for $1,990, and their stud earring counterparts, sold as pairs, for $1,850. Alphabet charms sell for $1,450, the evil eye charm for $1,650 and the cross charm for $1,800.

The single Buddha-cut diamond charm starts at $4,950 and varies by carat weight. It’s also available dangling from a set of huggie hoop earrings. 

See the full Victoria collection online.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

NBA Larry O'Brien Trophy
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship Trophy

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

Alicia Arnold
MajorsJun 16, 2026
Sasha Primak Hires New Design Director

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Boulle family in hard hats
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas Flagship

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

Weekly QuizJun 11, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
G Shock Coca Cola
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired Watch

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

16th century flower cluster hogback diamond ring
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in London

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Chouette Designs Margaux Ring
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of Love

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

CBG logo
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix Show

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

A selection of animal jewelry
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

Grandview Klein diamonds
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat Rough

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation Studio

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

Smiling Rocks booth at JCK Las Vegas 2026
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good Board

Ilana McCabe is Signet’s vice president of public relations and brand communications.

Azure blue diamond and 5.04-carat fancy vivid blue diamond
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’s

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

Saks Fifth Avenue New York City storefront
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for Reorganization

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

Jalen Javon Davis and Leslie La Vun Jones II
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store Robbery

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

Sylvie Levine wearing engagement ring
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s Ring

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

De Beers Group CEO Al Cook
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

Russ Whitehouse
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse Retires

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

Pride in the Industry LGBTQ+ Voices in Jewelry panel
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry Voices

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Marie Lichtenberg Smash Collection Campaign Imagery
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, Literally

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

Katherine Whitacre
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for Southeast

The company has promoted Katherine Whitacre to the role.

Collage of new Stuller items
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine Jewelry

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

De Beers Group’s Sally Morrison
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Lauren K Gemma pendant
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone Trio

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy