Trends

See Jade Trau’s Supremely Giftable New Charm Collection

TrendsNov 13, 2020

See Jade Trau’s Supremely Giftable New Charm Collection

The jewelry designer is lending her elegant point of view to the hottest current jewelry trend.

20201113_JadeTrau-header.jpg
The jewelry designer is lending her elegant point of view to the hottest current jewelry trend. New York—Jade Trau is lending her elegant point of view to the hottest current jewelry trend.

New York—Jade Trau is lending her elegant point of view to the hottest current jewelry trend.

The designer has dubbed her new charm collection “Victoria,” after Queen Victoria, in an ode to the monarch’s love for sentimental jewelry.

“One of my favorite things to do is to treasure hunt for Victorian charms and chains, and I always learn something new about how these little trinkets were used to send little hidden messages,” Trau explained. “It's so deeply romantic and sentimental."

She began sketching charms she’d like to have for her personal collection while on a trip to Botswana last year with De Beers.

The collection further developed after a jaunt to the The Original Miami Beach Antique Show early this year, which “totally solidified how much I wanted to create a charm story that was uniquely Jade Trau,” she said.

The resulting designs, launched this fall on the Jade Trau website, boast the designer’s characteristic mix of vintage-inspired timelessness with an easy-to-wear modernity.

Gold letters feature a sleek knife-edge and Trau’s original font that feels slightly Art Deco. Each character is accented with, of course, diamonds.

But Trau didn’t stop at the alphabet. She also embarked on the zodiac, creating stud earrings and pendants to represent each of the 12 signs, giving them an unabashedly feminine energy.


From left to right, Jade Trau’s zodiac charms representing Gemini, Taurus and Scorpio.
She even dabbled in spiritual symbols, launching just two charms in that vein so far—an evil eye and a Buddha pendant, which features a Buddha-cut diamond she told National Jeweler she just had to have when she saw the unique stone from one of her sources.

Trau envisions her clients collecting charms, which are available in 18-karat yellow, white and rose gold, to represent loved ones and life’s special moments.

She dipped into a disparate era—the 1980s—when imagining the perfect way to wear many charms at once.

A client reminded her of the ‘80s charm holders that girls would wear to layer on as many charms as possible for a maximalist look indicative of the era.

Trau’s client “knows I love all things vintage and that I was working on a charm collection,” the designer said.  “She came in to pick something up ages ago and took her little charm holder with two birds kissing at the top. She said she wanted me to hold onto it

for a while for inspiration.”


Aries, Aquarius and Sagittarius

For her own take, Trau transformed the clasp from her Loop Necklace into a modern-day charm holder. It comes in two sizes, with or without diamonds, ranging from $1,100 to $2,750.

Zodiac charms retail for $1,990, and their stud earring counterparts, sold as pairs, for $1,850. Alphabet charms sell for $1,450, the evil eye charm for $1,650 and the cross charm for $1,800.

The single Buddha-cut diamond charm starts at $4,950 and varies by carat weight. It’s also available dangling from a set of huggie hoop earrings. 

See the full Victoria collection online.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Anza gems
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in Tucson

Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Dr. George Rossman
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Nest doorbell camera footage of suspect in Nancy Guthrie abduction
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Butterfield Jewelers going out of business sale ad
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To Close

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Weekly QuizFeb 12, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Paul Morelli Rosebud Necklace
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s Day

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Jewelers for Children
MajorsFeb 13, 2026
JFC Announces New Beneficiaries

The nonprofit has welcomed four new grantees for 2026.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Saks Fifth Avenue Club personal styling suite in Austin Texas
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are Closing

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

Tudor Heart pendant on display at British Museum
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of Aragon

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

AGTA Spectrum, Cutting Edge Buyers Choice winners 2025
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ Awards

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

Kering Logo
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused Award

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Francesca’s storefront
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy Again

The clothing and accessories chain announced last month it would be closing all of its stores.

Zales x Sweethearts Capsule Collection Heart Charms
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day Collection

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

2026 Gemvision Symposium
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for April

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

The Jewelry Symposium
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New App

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

The Luanda Accord signatories at the African Mining Indaba in Cape Town, South Africa
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Bad Bunny Performing Super Bowl LX Halftime Show
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Miraki Jewels heart diamond signet ring
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRF

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

Pomellato Nudo toi et moi ring
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

Stuller color of the year 2026 Signature Red jewelry and gemstones
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards Category

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

Stock image of loose polished diamonds
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being Finalized

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

CASE Awards Graphic
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE Awards

Entries for the jewelry design competition will be accepted through March 20.

James Free Jewelers Dayton Ohio store
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped Flagship

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

KIL NYC The Pierced Padlock Wounded
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s Day

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Stock image of a gavel
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

Luciano Rodembusch
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive Changes

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy