The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Jared Is Launching a New Engagement Ring Collection
It’s a collaboration with bridal gown designer Pnina Tornai.

New York—Launching today, Jared’s new collection of engagement rings is a collaboration with a well-known bridal designer.
The jeweler has partnered with Pnina Tornai, a designer who also became a television personality thanks to reality show “Say Yes to the Dress,” where she appeared alongside her couture designs.
Now, she’s lending her bridal prowess to engagement rings, designing a 31-piece collection with the Signet-owned chain called One by Pnina Tornai.
Bill Brace, chief marketing officer and Jared executive general manager, said in a news release: “We’re thrilled to launch Pnina Tornai’s first-ever ring collection—One by Pnina Tornai—exclusively at Jared, showcasing her unique designs inspired by her years of experience making brides feel special.
“We expect this holiday season to be like no other, as more couples take their relationship to the next level after months of quarantining together. We’re confident that uniting two of the most trusted names in bridal will help our customers love brilliantly.”
Tornai said the collection is inspired by love stories she has heard from her customers in the decades she has created their wedding gowns.
“In my years working closely with brides, I’ve had the privilege of hearing thousands of spectacular love stories that inspired me to create my first-ever jewelry collection—because these beautiful jewels would not have a purpose if it weren’t for love,” she said.
“It has always been a dream for me to create an engagement jewelry collection, and with Jared, I have found the perfect partner to bring these dream rings to life, to celebrate the magic of two becoming one—a whole greater together than apart.”
The collection is best described as classic but modern and ultra-feminine, with various halo styles and lots of diamond pave bands.
Stand-out styles include a black diamond ring, an emerald-cut diamond with baguette side stones and a “toi et moi” style with one round diamond and one princess-cut diamond.
One by Pnina Tornai retails for $699 to $19,999. Every style features a rose
It’s available exclusively in Jared stores and on Jared.com.
The Latest

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.


The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.























