FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
TrendsJun 26, 2020
Buccellati’s New Ad Campaign is a Love Letter to Rome
The Buccellati-cut diamond, created in honor of the brand’s centenary, makes an appearance.
Journalist, documentary filmmaker and European aristocrat Beatrice Borromeo is the face of Buccellati’s latest campaign. Here she wears the Ramage collection.
Milan—Buccellati’s newest advertising campaign pays homage to its iconic Italian history.
The jeweler, based in Milan, shot its new ads in Rome at the Piazza di Spagna, Campo de’ Fiori and Piazza di Pietra.
Lensed by young British photographer Josh Olins, the black and white campaign stars Beatrice Borromeo, who, with her mixture of rich Italian heritage and modern artistry, was the perfect model, Buccellati said in an announcement.
Borromeo is the daughter of Count Carlo Ferdinando Borromeo and Paola Marzotta. She is also married to Pierre Casiraghi, the oldest son of Princess Carolina of Monaco.
A modern woman not content to stay within the confines of aristocracy, Borromeo is a journalist and documentary filmmaker, and a graduate of Columbia University in New York City.
Olins photographed Borromeo in jewels from a variety of Buccellati collections—Hawaii, Opera, Macri Classica, Macri and Ramage, as well as high jewelry.
Borromeo in the “Hawaii” collection
The campaign was shot in Rome, where Borromeo lived over a decade ago. Here she wears jewels from the “Macri Classica” range.
The “Macri” collection on a perfect Roman afternoon
Pieces from Buccellati’s high jewelry collection
She’s also pictured in jewelry featuring the Buccellati-cut diamond.
The stone was introduced in 2019 to celebrate Buccellati’s 100-year anniversary. The jeweler created the 57-facet diamond in conjunction with diamond company Taché Diamonds out of Antwerp, Belgium.
Buccellati said the diamond’s first sample took nearly a year of planning and experimentation to produce. It was crafted to optimize light, brilliance and fire.
According to the design house, GIA certified the Buccellati cut, comparing its unique structure to a flower.
The stone can be produced ranging from 0.5 to 2.39 carats with a D to G color grade, and VS2 to VVs1 clarity grade.
It’s featured in several Buccellati designs.
Spy it in the latest Buccellati ads, premiered this month through the company’s digital and social media channels, as well as a social media campaign with Vogue.
The campaign made its print debut in the May issues of Departures, Elle and Harper’s Bazaar. The company’s next batch of national ads will run in local media outlets in September and in print in November.
Buccellati’s workshops are up and running after shutting down earlier this year due to COVID-19.
Editors' Picks
Sponsored by
More on Trends
The Latest
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
