Events & AwardsJun 06, 2025
Here Are the 2025 Retailer Hall of Fame InducteesThis year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
TrendsJun 26, 2020
Buccellati’s New Ad Campaign is a Love Letter to Rome
The Buccellati-cut diamond, created in honor of the brand’s centenary, makes an appearance.
Journalist, documentary filmmaker and European aristocrat Beatrice Borromeo is the face of Buccellati’s latest campaign. Here she wears the Ramage collection.
Milan—Buccellati’s newest advertising campaign pays homage to its iconic Italian history.
The jeweler, based in Milan, shot its new ads in Rome at the Piazza di Spagna, Campo de’ Fiori and Piazza di Pietra.
Lensed by young British photographer Josh Olins, the black and white campaign stars Beatrice Borromeo, who, with her mixture of rich Italian heritage and modern artistry, was the perfect model, Buccellati said in an announcement.
Borromeo is the daughter of Count Carlo Ferdinando Borromeo and Paola Marzotta. She is also married to Pierre Casiraghi, the oldest son of Princess Carolina of Monaco.
A modern woman not content to stay within the confines of aristocracy, Borromeo is a journalist and documentary filmmaker, and a graduate of Columbia University in New York City.
Olins photographed Borromeo in jewels from a variety of Buccellati collections—Hawaii, Opera, Macri Classica, Macri and Ramage, as well as high jewelry.
Borromeo in the “Hawaii” collection
The campaign was shot in Rome, where Borromeo lived over a decade ago. Here she wears jewels from the “Macri Classica” range.
The “Macri” collection on a perfect Roman afternoon
Pieces from Buccellati’s high jewelry collection
She’s also pictured in jewelry featuring the Buccellati-cut diamond.
The stone was introduced in 2019 to celebrate Buccellati’s 100-year anniversary. The jeweler created the 57-facet diamond in conjunction with diamond company Taché Diamonds out of Antwerp, Belgium.
Buccellati said the diamond’s first sample took nearly a year of planning and experimentation to produce. It was crafted to optimize light, brilliance and fire.
According to the design house, GIA certified the Buccellati cut, comparing its unique structure to a flower.
The stone can be produced ranging from 0.5 to 2.39 carats with a D to G color grade, and VS2 to VVs1 clarity grade.
It’s featured in several Buccellati designs.
Spy it in the latest Buccellati ads, premiered this month through the company’s digital and social media channels, as well as a social media campaign with Vogue.
The campaign made its print debut in the May issues of Departures, Elle and Harper’s Bazaar. The company’s next batch of national ads will run in local media outlets in September and in print in November.
Buccellati’s workshops are up and running after shutting down earlier this year due to COVID-19.
More on Trends
The Latest
CollectionsJun 06, 2025
Piece of the Week: Harwell Godfrey’s ‘Granny Squares Eleanor’ Necklace As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las VegasThe “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.
Weekly QuizJun 05, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamTwo existing executives have been given new roles.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.
MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.Her new role is director of strategic initiatives.
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into GoldThe designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.
SurveysJun 03, 2025
Consumer Confidence Improves in May The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand AmbassadorThe actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade ReportsThe company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
