Sponsored by the Gemological Institute of America
AS29’s Latest Jewels Show a Softer Side in Time for Valentine’s Day
Fourth-generation diamantaire Audrey Savransky is incorporating demure jewels into her bold oeuvre.

New York—Designer Audrey Savransky designs for the unapologetically bold woman.
Under the fourth-generation diamantaire’s fine jewelry line, AS29, she’s married her jewelry world legacy with young, edgy taste, championing styles like double-finger rings and ear climbers.
While the Hong Kong-based Belgian designer is dedicated to “statement evening wear pieces and items you can layer, because more is better,” she’s also recently come out with a more demure interpretation of the AS29 Alpha Female.
In time for Valentine’s Day, Savransky has released a slew of easy-to-wear, everyday jewels featuring a heart motif, currently available via new retail partner 1stDibs.com.
Crafted in 18-karat gold with diamonds, highlights include diamond bracelets with a heart and padlock or letters spelling “Amour,” and a ring with dangling diamond pave heart.
Landing on the lower end of the designer’s $500 to $40,000 price range, the new collection could be considered a gift to the woman buying herself a trinket on Valentine’s Day.
The pieces that feel most Savransky—that is, with a slight edge—are the clever “illusion” heart pieces, in which combined fancy diamond cuts form the shape of a heart. Deceptively simple, they’re more cool than saccharine.
Devotees of AS29 statement pieces needn’t be disappointed—Savranksy hasn’t stopped churning out her mega-watt cuffs or diamond fringe shoulder dusters made for dancing.
AS29 is available on its website, 1stDibs.com, FarFetch and a number of independent retailers worldwide.
The brand will exhibit at Baselworld in April and the Couture show in June.
The Latest

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The company failed to file its quarterly reports in a timely manner.


The organization also announced its board of directors.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.