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TrendsDec 10, 2019
Crystal Company Waterford Debuts Jewelry Line
The brand’s collection is inspired in part by the coastlines and seascapes of its native Ireland.
Waterford, the Irish company known for its crystal glasses and giftware, recently debuted a jewelry line, including this double disc pendant.
New York—Known for its pricey crystal vases, candlesticks and wine goblets, Waterford is hoping to carve out a space in the jewelry world.
The Ireland-based company debuted its first jewelry collection at the St. Cloud rooftop bar at the Knickerbocker Hotel in Times Square last week.
Waterford-branded jewelry has been available to select VIP customers in Ireland, a spokesperson from parent company Fiskars said at the event, but this is the first time a full collection will be available to the public.
The line, available online, includes 17 pieces, from earrings and bracelets to necklaces and pendants, all featuring Waterford crystal.
SEE: Waterford’s New Jewelry Line
A double disc pendant, one in sterling silver and one in 14-karat rose gold, featuring cubic zirconia accents ($190)
A sterling silver and rose gold shamrock pendant, an ode to Waterford’s Irish heritage ($150)
A pair of sterling silver curved earrings with marquise-cut white stones, inspired by the coastlines and seascapes of Ireland ($125)
A pair of sterling silver earrings with cushion-cut created blue sapphires and a white cubic zirconia halo ($150)
Waterford was the center of the hotel’s holiday boutique, alongside brands like organic soap company Soapwalla and handbag designer Kimberly Pucci.
The brand served festive cocktails in its signature crystal glasses, offering attendees the opportunity to scroll through its full collection via a tablet and purchase early before its official online debut last Friday.
Though the collection is available exclusively online, a spokesperson said the company wouldn’t rule out moving it into retailers as it has done with other products.
Prices range from $100 for a pair of sterling silver crystal stud earrings to $190 for a sterling silver and 14-karat rose gold pendant with white cubic zirconia accents.
Waterford dates back to 1783, established in Ireland in the harbor town of the same name by William and George Penrose.
Best known for its crystal drinkware and gifts, it also creates the PGA Tour of America trophy, the People’s Choice Award, and the panels of the Times Square New Year’s Eve ball.
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