MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
TrendsOct 31, 2019
Ariel Gordon Celebrates a Decade with a Vintage Capsule
The L.A. designer known for her contemporary classics is selling her personal hoard of antique, vintage and estate jewelry in honor of her brand’s 10-year anniversary.
The jewelry pictured here is from one of Ariel Gordon Jewelry’s six mini-collections sold on occasion of the brand’s 10-year anniversary. Called “Lucy in the Sky,” it incorporates celestial elements.
Los Angeles—A few years ago, jewelry designer Ariel Gordon Maffei began stocking up on antique and vintage fine jewelry pieces that caught her eye, without any particular agenda.
She had always gravitated toward vintage pieces—styles like classic signet rings are a mainstay in her eponymous brand, Ariel Gordon Jewelry—but she’d never really shopped the market in earnest before.
“I always loved [vintage jewelry] for myself but didn’t know how I’d incorporate that into my contemporary line,” she explained.
Gordon Maffei’s inexplicable inspiration to shop didn’t follow any particular agenda.
“[My collection] wasn’t across any specific era or with any specific theme,” she said. “I just bought what I felt like I would want to wear.”
This year, as Ariel Gordon Jewelry turned 10, Gordon Maffei struggled to come up with a way to commemorate the anniversary.
She could reissue bestsellers from over the years, but plenty of brands did that.
Then she thought of her vintage and antique jewelry collection, and “Heritage by Ariel Gordon” was born.
“I looked down, and I had over 230 pieces of jewelry just sitting there. I thought, ‘This is going to be a moment.’”
The designer curated the capsule collection by theme, resulting in six mini-collections, like “Lucy in the Sky,” comprising jewels inspired by celestial elements.
The first mini-collection hit ArielGordonJewelry.com at the end of September, and they’ll continue to drop through March 18.
This past Wednesday, Oct. 30, marked the debut of the third mini-collection, “Golden Girls,” a mix of gold chains and chunky gold rings. (Those who are fans of Dorothy, Rose, Blanche and Sophia will be excited to know there is also an “On the Lanai” collection coming.)
Gordon Maffei views her 10th anniversary project as an ode to the jewelry industry that’s helped remind her of the timelessness of her craft.
“It felt like a really sweet, full-circle moment for me as I’m standing at my 10-year anniversary to look back at the heritage of the industry that I’ve been a part of, and see that the reason why people would wear jewelry in the Victorian era is pretty similar to the reasons why people wear my jewelry specifically,” she said. “It’s personal. It’s in honor of a birth, or a death, or a wedding, and I
incorporate hand-engraved elements crafted in the same manner that things were engraved in antique jewelry.
“It’s a fantasy of mine that 100 years from now, someone will discover one of my pieces, and it would have the same special meaning to them, with the stories and memories it’s collected over the years.”
More on Trends
The Latest
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
