CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
TrendsOct 31, 2019
Ariel Gordon Celebrates a Decade with a Vintage Capsule
The L.A. designer known for her contemporary classics is selling her personal hoard of antique, vintage and estate jewelry in honor of her brand’s 10-year anniversary.
The jewelry pictured here is from one of Ariel Gordon Jewelry’s six mini-collections sold on occasion of the brand’s 10-year anniversary. Called “Lucy in the Sky,” it incorporates celestial elements.
Los Angeles—A few years ago, jewelry designer Ariel Gordon Maffei began stocking up on antique and vintage fine jewelry pieces that caught her eye, without any particular agenda.
She had always gravitated toward vintage pieces—styles like classic signet rings are a mainstay in her eponymous brand, Ariel Gordon Jewelry—but she’d never really shopped the market in earnest before.
“I always loved [vintage jewelry] for myself but didn’t know how I’d incorporate that into my contemporary line,” she explained.
Gordon Maffei’s inexplicable inspiration to shop didn’t follow any particular agenda.
“[My collection] wasn’t across any specific era or with any specific theme,” she said. “I just bought what I felt like I would want to wear.”
This year, as Ariel Gordon Jewelry turned 10, Gordon Maffei struggled to come up with a way to commemorate the anniversary.
She could reissue bestsellers from over the years, but plenty of brands did that.
Then she thought of her vintage and antique jewelry collection, and “Heritage by Ariel Gordon” was born.
“I looked down, and I had over 230 pieces of jewelry just sitting there. I thought, ‘This is going to be a moment.’”
The designer curated the capsule collection by theme, resulting in six mini-collections, like “Lucy in the Sky,” comprising jewels inspired by celestial elements.
The first mini-collection hit ArielGordonJewelry.com at the end of September, and they’ll continue to drop through March 18.
This past Wednesday, Oct. 30, marked the debut of the third mini-collection, “Golden Girls,” a mix of gold chains and chunky gold rings. (Those who are fans of Dorothy, Rose, Blanche and Sophia will be excited to know there is also an “On the Lanai” collection coming.)
Gordon Maffei views her 10th anniversary project as an ode to the jewelry industry that’s helped remind her of the timelessness of her craft.
“It felt like a really sweet, full-circle moment for me as I’m standing at my 10-year anniversary to look back at the heritage of the industry that I’ve been a part of, and see that the reason why people would wear jewelry in the Victorian era is pretty similar to the reasons why people wear my jewelry specifically,” she said. “It’s personal. It’s in honor of a birth, or a death, or a wedding, and I
Editors' Picks
Sponsored by
incorporate hand-engraved elements crafted in the same manner that things were engraved in antique jewelry.
“It’s a fantasy of mine that 100 years from now, someone will discover one of my pieces, and it would have the same special meaning to them, with the stories and memories it’s collected over the years.”
More on Trends
The Latest
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
Weekly QuizSep 24, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
