The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
April Birthstone Baubles
Those born in the fourth month of the year get to celebrate with what is arguably the most coveted stone of all--the diamond.

It surprised me when I first found out that the April birthstone was diamond. They’re everywhere these days, representing the commitment a couple makes and serving as the featured stone in some of the most classic, wearable pieces.
But, when you consider how long ago the idea of birthstones was created and how comparatively new the idea of a diamond engagement ring is, it’s less surprising.
According to the American Gem Society, it’s thought that birthstones date back to biblical times, when a priest’s breastplate was adorned with 12 different gems, which then became associated with the zodiac and connected months. This started the tradition of wearing a stone every month to bring good luck, rotating among each to maximize their benefit.
Then in 1912, the American National Association of Jewelers created a list assigning a specific gemstone to each month.
In the birthstone calendar, April now is associated with diamonds. They’re thought to bring a few positive aspects to the wearer, including better relationships, an increased inner strength, balance, clarity and abundance.
Though in today’s market diamonds are synonymous with bridal jewelry, designers also continue to find ways to keep them updated and front-and-center in fashion jewelry as well.
Here are 10 pieces of diamond jewelry that any April baby could wear all the time. All prices listed are retail.
Stuller’s 14-karat rose gold and diamond necklace ($501)
Page Sargisson’s emerald-cut tiny diamond studs in 18-karat gold ($650)
Gabriel & Co.’s studs boast a center stone with a diamond halo that creates a floral motif ($805).
KC Designs’ two-stone ring, featuring diamonds in 14-karat gold, offers a trendy but still classic look ($865).
Melissa Kaye’s “Hazel” necklace with marquise-cut diamonds set in 18-karat white gold ($1,155)
Judith Ripka’s “La Petite” diamond bezel snowflake necklace in 18-karat yellow gold ($1,800)
This is Tura Sugden’s diamond slice ring made in 18- and 22-karat gold ($3,300).
These are Penny Preville’s 18-karat rose gold earrings with pear-shaped center diamonds and pave diamond accents ($5,680).
This ring from Todd Reed has a rough diamond center weighing 1.35 carats and white brilliant-cut diamond accents set in palladium ($5,995).
An 18-karat gold fashion ring from Sylvie collection with yellow, black and white diamonds featuring a 2.01-carat center stone ($15,195)
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The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

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One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

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The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

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The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

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The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
























