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De Beers Stays With ‘A Diamond Is Forever’ for 2024 Holiday Campaign“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.
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June in Review: The Top 5 Stories of the Month
Stories from Las Vegas were popular, naturally, but not enough to knock “The Bachelorette” out of the top spot.
A story profiling the winners of the Couture Design Awards was the second most-read story for the month of June. Pictured here is one of the winning pieces, diamond and emerald earrings by Ara Vartanian, who won in the “Best in Debuting at Couture” category.
New York—Hard to believe since it feels like we just got back from Vegas, but the month of June is almost over.
As it draws to a close, National Jeweler takes a look at what was most popular among readers this month.
Trade show coverage, particularly stories that cover bridal and general jewelry trends, struck a chord, as did a story about the jewelry featured on the ABC dating reality show, “The Bachelorette.”
Here are the five most-read stories on NationalJeweler.com from June 1-28, according to Google Analytics.
1. Here’s the Jewelry Bachelorette Hannah B. Is Wearing
Will Hannah B. ever give Luke P. the boot? That remains to be seen, but we do know this: The star of this season of “The Bachelorette” is wearing a lot of great jewelry, and people are noticing.
2. Couture Names 15 Brands Winners at Design Awards
Jade Trau, Silvia Furmanovich, Jorg Heinz and Mike Joseph were among this year’s winners. The Couture Design Awards were presented June 1, during the show.
3. Couture Trendspotting: The Top Looks from the Trade Show
During the show, Fashion Editor Ashley Davis caught up with buyers from three different stores to talk about what caught their eye and why.
4. Kirk Kara Targets Millennials with Minimal, Low-Cost Bridal
Dainty, delicate jewelry was a trend spotted all over Vegas this year, and Kirk Kara was not caught unaware of where the market is headed. Like Forevermark, the California company introduced a line of smaller engagement rings and stackable bands.
5. This Could Be One of Christie’s Biggest Jewelry Auctions Ever
National Jeweler’s preview of Christie’s June 19 “Maharajas & Mughal Magnificence” jewelry auction outperformed the auction results story. The sale netted $109 million; impressive, but not enough to topple Elizabeth Taylor.
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