Trends

Muzo Celebrates a Decade with a Line Inspired by a Shipwreck

TrendsJun 13, 2019

Muzo Celebrates a Decade with a Line Inspired by a Shipwreck

The Colombian emerald miner’s Heritage Collection ranges from $500 to $95,000 and is being sold direct to consumer.

20190613_Muzo-Emerald-Heritage.jpg
Colombian emerald miner Muzo launched a new collection of emerald jewelry it is selling direct to consumers, like this necklace featuring 69.53 carats of emeralds and 0.86 carats of diamonds in 18-karat white gold ($28,800).

Las Vegas—Muzo is celebrating 10 years of being in business with a series of initiatives to bring attention to its gems, including a new signature collection sold direct to consumer.

The 120-piece Heritage Collection is inspired by a cache of Colombian emerald treasures recovered in the mid-1980s from “Nuestra Señora de Atocha,” a galleon that sunk off the Florida Keys in a hurricane in 1622.

It ties in the mythology and the people of the time through five sub-collections—Chakana, Atocha, Muisca, Royal Orb and Verity—that use cabochons, tumbled emeralds and emerald slices as well as diamond accents and 18-karat gold.

Chakana is its most affordable line, priced between $500 and $2,500 retail, and features the simplest designs for easy wear.

The Atocha collection, meanwhile, starts at $5,000 and goes up to $50,000. It uses emerald slices to also create clean, simple lines but with added look through diamond accents.


Muisca derives its name from the Muisca civilization, which flourished in ancient Colombia between 600 and 1600 B.C. The line features several pieces with tumbled emerald clusters and ranges in price from $4,000-$95,000 retail.

There’s also the Royal Orb collection, which draws its forms from a piece bearing the same name that went down with the Nuestra Señora de Atocha—a golden orb with a cross, set with dozens of Muzo emeralds. Royal Orb ranges in price from $7,000 to $40,000.

The fifth and final sub-collection, Verity, is priced between $10,000 and $60,000. It features lush pieces set with emeralds and diamond accents in the form of halos or baguette drops.


Muzo’s Heritage Collection is sold on the miner’s new consumer-facing website, MuzoStore.com, marking the company’s foray into direct-to-consumer sales.

The company said it went through more than 150,000 carats to find emeralds of the same colors and sizes in order to arrive at the 15,000 carats incorporated in the finished collection.

The miner displayed the Heritage Collection at JCK Las Vegas as well as a selection of jewelry from “Argyle Pink Diamonds: The Green Jewel Collection,” a rare high jewelry collaboration created with Rio Tinto.


A pair of Verity earrings, made with 19.68 carats of Muzo emerald and 1.90 carats of diamonds, set in 18-karat yellow gold ($16,000).

The Heritage Collection follows Muzo’s partnership with emerging and established designers to build an appreciation for all qualities of emeralds.

Muzo also expanded that collection in time for Las Vegas market
week, showcasing more than 40 pieces from the collaboration at the Couture jewelry trade show at the Wynn.

The year also will bring some other developments for the company, including a presence in a new book from Rizzoli, “Bejeweled,” and the debut of a new Muzo emerald homeware collection.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Mark and Candy Udell
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime Achievement

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

De Beers marine mining vessel the SS Nujoma
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

Francesca Villa Fantasia Collection The Crab Pendant, The Mermaid Pendant, Keep Dancing Seahorse Pendant, Keep Dancing Ladybug Pendant, Secret Dreams Pendant, The Puffer Fish Takes Flight Pendant
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio Characters

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Breitling’s special Eagles Super Bowl watch on gold bracelet
WatchesJul 24, 2025
Breitling Drops Super Bowl Watch Honoring the Philadelphia Eagles

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

Weekly QuizJul 17, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of crime scene tape
CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

Silvia Furmanovich Kasmir Collection Carnelian Bracelet and Sketch
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern India

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Bench jeweler holding a bracelet and a tool
IndependentsJul 23, 2025
Montreal’s Ecksand Eyes Move to SoHo

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

LAFD Fire Station 44 and Fire Station 16
IndependentsJul 23, 2025
IJO Raises Nearly $37K for LA Fire Relief

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

A Vanitas by Hannah Martin and Guy Berryman Sothebys
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s London

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

Cover of the book “Flawless: Inside the Largest Diamond Heist in History”
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the Holidays

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

NY Now
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in August

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

Jeweler setting a diamond into a ring
MajorsJul 21, 2025
Rio Grande Expands Personalization Offerings

As demand for custom jewelry grows, the company is expanding its services to support retailers.

National Associate of Jewelry Appraisers Logo
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go Virtual

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

24th Gem Awards Show Logo
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

Lewis Heyman
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement Plans

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The Plumb Club board members
MajorsJul 18, 2025
Plumb Club Elects New Board Members

The organization elected its youngest vice president as it looks to draw in fresh talent.

Jewelry industry veterans Brad Campbell and John Liebler
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

Silver, Gold, and Bronze Medals for Italy Olympic Winter Games
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

vimeo screenshot.png
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up!

Sponsored by The INSTORE Jewelry Show 2025

Guinness
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGov

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

Gina Ferranti
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Rio Tinto Chief Executive Simon Trott
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at Diavik

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

Jewelers of America Learning Workship Logo
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This Fall

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

Gold bracelets and bangles
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers List

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy