Trends

This Collection Makes Acrostic Jewelry Empowering

TrendsMar 05, 2019

This Collection Makes Acrostic Jewelry Empowering

Ayva Jewelry interviewed over 100 women to develop a range that aims to inspire.

20190228_ayva-header.jpg
In the past, acrostic jewelry used stones like diamonds, emeralds, amethysts and ruby to spell “dear.” Ayva Jewelry is updating that concept to use words that are relevant to women today.

New York—Fine jewelry meets self-help in Ayva Jewelry’s new “Nova” range.

The collection from designer Priyanka Kedia takes an old concept—acrostic jewelry, in which the first letter of each gemstone in a design is used to spell out a message—and updates it for 2019.

But the words the gems create, like “play,” “rise,” and “grow,” aren’t just new versions of a classic jewelry style, which, in antique jewelry, most often spelled the word “dear.” They’re thoughtfully and painstakingly chosen to function as empowering totems for the modern woman.

Kedia noted of the ambitious women she counts as friends and customers: “To make something of yourself you have to believe in yourself, but along the way we forget that. Even when I started this business I was very hard on myself because things don’t always go as planned.”

The designer knew she wasn’t alone in needing a boost of positive perspective in her day-to-day life.

She decided her next jewelry collection should serve as a physical reminder to persevere through ups and downs.

“I need this,” she remembers thinking when setting out to create the collection, “and I’m sure a lot of people go through this self-doubt as well.”

{youtube}PpsA-x0h0Ho{/youtube}
The first word Kedia created was “play,” represented by pink sapphire, lavender amethyst, amethyst and yellow beryl.

It was a word she specifically wanted to embody in her life.

For her, it means, “let life play out and remember that all the dots connect in the end. That’s something that’s very important for me and something I need to tell myself on a regular basis: that when things don’t work out, they haven’t worked out for a good reason.”

She wanted to be sure the other words in the collection would resonate with other women, serving as the positive reminders they need.

To do so, she set out on a research project, interviewing over 150 women, “asking them what their pain points are, what their issues are and what they feel confident about and good about.”

From there, Kedia identified common themes, concerns and goals. She also noticed that particular words, from “calm” to “grow,” popped up again and again.

“We translated those concepts into jewelry so people can wear them at different stages of their life,” she explained.

“From my research I realized that women are over-ambitious; they’re overachievers and very hard on themselves. It made me realize that it’s OK to ‘fail’ in a way,

but you just keep sticking with it.”

Years in the making, the Nova collection is made up of eight words, with each realized in rings, pendants and bracelets in 14-karat gold with mother-of-pearl and agate inlay, enamel, diamonds and a variety of gems to spell out their modern-day day acrostic messages.


To help women choose which word or concept will be the most helpful for them and their particular set of self-doubts or concerns, Kedia created a quiz that customers can take online.

Based off her research and the Meyers-Briggs personality test, the 10-minute quiz is designed to be as accurate as it is concise and fun.

The quiz alone took Kedia and her team nearly a year to create.

When customers complete the test, it not only provides them with the word that will be most empowering to them, but also an explanation of that particular concept, an inspiring quote, a checklist of essential life beliefs (such as: “your mistakes don’t define you”) and a daily reminder.

So far for Kedia, she’s using the new acrostic language she’s created to keep her own perspective in check.

“Things don’t happen to you, they happen for you,” she explained.

The Nova collection is currently sold in a few retail stores around the country. It retails between $1,900 and $3,850.

Inquiries may be directed to info@ayvajewelry.com.


Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

2025 National Jeweler Retailer Hall of Fame inductees
Events & AwardsJun 06, 2025
Here Are the 2025 Retailer Hall of Fame Inductees

This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.

Harwell Godfrey Granny Square Eleanor Necklace
CollectionsJun 06, 2025
Piece of the Week: Harwell Godfrey’s ‘Granny Squares Eleanor’ Necklace

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

 Laura Gallon Joaillerie “Dynasty” ring, Bijules “Compass” bolo tie, Löf “The Orbitalis” ring
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design Atelier

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

DCA-student-cert-NJ1872x1052-2.png
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry Business

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Jack Abraham The Royal Ruby Collection
SourcingJun 05, 2025
A Rare Suite of Rubies Has Arrived in Las Vegas

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.

Weekly QuizJun 05, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Daymond John
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las Vegas

The entrepreneur and “Shark Tank” star will share his top tips for success.

Vaishali Banerjee and Pallavi Sharma
MajorsJun 05, 2025
Platinum Guild International Updates Leadership Team

Two existing executives have been given new roles.

Article Image 1.png
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Meredith Tiderington
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship Recipient

Meredith Tiderington, an electrical engineering student, was selected for the award.

The Gemological Institute of America’s logo
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown Diamonds

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

Exterior of the Venetian and the Las Vegas Sphere
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 Sessions

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

JCK show
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Amy Curran
MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.

Her new role is director of strategic initiatives.

The eight rings in Viviana Langhoff’s AU79 jewelry collection
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into Gold

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

Gold and diamond bangles on a pair of jeans
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

Woman’s hand holding shopping bags
SurveysJun 03, 2025
Consumer Confidence Improves in May

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

Dakota Johnson as Roberto Coin Brand Ambassador
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand Ambassador

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

Mason Kay Jade necklace
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade Reports

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

Gemfields ruby
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat Ruby

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Adobe Stock image of skyline of Bangkok, Thailand
GradingJun 02, 2025
GSI Opens New Lab in Thailand

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

David Allouche
SourcingJun 02, 2025
David Allouche Joins Grandview Klein Diamonds

The diamond industry veteran has been named its senior sales executive.

Movado Connect 2.0 watches
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment

The company plans to raise the prices of select watches to offset the impact of tariffs.

Zoë Chicco Bracelets
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable Environment

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Renato Cipullo Hematite Blaze Necklace
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ Necklace

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

Stock image of shipping containers
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs Invalid

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

Britney Spears
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry Line

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Inoveo Platinum Grain image.jpg
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by Stuller

Sponsored by Stuller

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy