Tacori Just Launched an Under-$300 Collection

TrendsOct 24, 2018

Tacori Just Launched an Under-$300 Collection

The jewelry brand partnered with media site Who What Wear on a 10-karat gold capsule collection, which retails largely between $95 and $300.

Tacori has partnered with media site Who What Wear on a 10-karat gold capsule collection targeting the web site’s millennial and Gen-Z audience.

Los Angeles—Tacori might be best known for its diamond engagement rings and ornate bands, but a new collaboration is targeting women who buy jewelry for themselves.

“Love, Los Angeles” is a limited-edition capsule collection created in conjunction with shopping-focused media site Who What Wear, and most of the collection retails for less than $300.

“For this collaboration, we wanted to blend Tacori’s timeless design sensibilities together with Who What Wear’s jewelry-obsessed audience and, in the process, connect new customers with our brand now and in the future,” Tacori CEO Paul Tacorian said.

“We are relentlessly constructing strategic collaborations with partners, and Who What Wear not only knows what works for their audience, but they also know how to market it.”

Tacori will benefit from Who What Wear’s network of readers, editors and influencers. Editor-in-Chief Kat Collings will “style and curate the collection,” Tacori said.
Love, Los Angeles marks Tacori’s first dip into 10-karat gold. The 31-piece assortment of bracelets, necklaces, rings and earrings feature all-gold pieces as well as citrine-, garnet-, peridot-, Swiss blue topaz-, black onyx- and amethyst-accented pieces.

Starting at $95, the modern and minimal range is meant for mixing, matching and wearing daily. It focuses on hoop earrings, thin chain necklaces and stacking rings, plus items available for personalization like ID bracelets and initial pendants.

It’s also geared toward WhoWhatWear’s audience: trendy millennials and members of Generation Z who love to shop but are most likely to indulge in under-$1,000 fine jewelry.

Love, Los Angeles, named for Tacori and Who What Wear’s home cities, will be handcrafted at Tacori’s California design studio, where all the company’s pieces are made.

Tacori COO and Design Director Nadine Tacorian Arzerounian said: “Who What Wear has unique insights into how we can reimagine our approach to jewelry design and how we reach future customers, which is something that we’re very excited about. Tacori’s goal with our designs is simple: to innovate what jewelry design can be for product concepting and development.”

Love, Los Angeles debuted this week on and Tacori will also sell some of the pieces at its first pop-up event in company history, happening this December at The Grove shopping center in Los Angeles.

Additionally, Tacori will give select retailers in North America the opportunity to carry the collection in stores, a press representative confirmed to National Jeweler.

A selection of necklaces from the collaboration
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

CollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry Collection

The fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”

SourcingFeb 03, 2023
Greenland Ruby Names New CEO

Geologist Arnt-Eirik Rørnes has taken on the role.

EditorsFeb 03, 2023
Piece of the Week: Gismondi 1754’s ‘Marea’ Cuff

The diamond and tanzanite bracelet was inspired by the waves of the Italian gulf near Genoa.

Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern Grading

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

CollectionsFeb 02, 2023
Lowe’s Is Now Selling Jewelry

The home improvement store’s website features an “Empowerment Tools” demi-fine jewelry collection.

Weekly QuizFeb 02, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Events & AwardsFeb 02, 2023
Registration is Now Open for JIS Spring 2023

The show will feature a new pavilion of 30 jewelry designers and manufacturers from Surat, India.

Policies & IssuesFeb 02, 2023
Tiny Radioactive Capsule Lost in Australian Outback Found

A government official said search crews “found the needle in the haystack” when they located the capsule belonging to Rio Tinto along an 870-mile stretch of road.

Brought to you by
De Beers Institute of Diamonds Expands to Offer Education

De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.

EditorsFeb 01, 2023
Designers to Watch in 2023: Boochier

Behind the playful and nostalgic brand lies deeper meaning.

Events & AwardsFeb 01, 2023
New Miami Jewelry Center Slated to Open in Q1

The Time Century Jewelry Center is located in downtown Miami’s jewelry district.

SurveysFeb 01, 2023
Consumer Confidence Falls in January

Wariness about the year ahead offset a more positive view of the current economic situation.

MajorsFeb 01, 2023
Six New Retailers Appointed to IJO’s Board of Directors

The IJO also welcomed one new vendor member to its 13-member board, Brecken Farnsworth of Parlé Jewelry Designs.

ColumnistsJan 31, 2023
Squirrel Spotting: How About a Word for the New Year?

It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.

Policies & IssuesJan 31, 2023
Rio Tinto Issues Apology After Radioactive Capsule Goes Missing

The tiny capsule, which is believed to have fallen out of a truck, was lost somewhere along an 870-mile stretch of desert road.

MajorsJan 31, 2023
Indian Jewelry Brand Tanishq Opens First U.S. Store, More on the Way

The jeweler’s expansion plans include 20 to 30 more stores in North America and the Middle East over the next two to three years.

Events & AwardsJan 31, 2023
Gucci Is Getting a Gem Award

The Italian luxury brand will receive the first Gem Award for High Jewelry Excellence.

MajorsJan 31, 2023
Martin Flyer Names New VP of Business Development

Industry veteran Kevin Lane has stepped into the role.

MajorsJan 30, 2023
Researchers Uncover Bejeweled ‘Golden Boy’ Mummy

The ancient Egyptian teenager was buried 2,300 years ago with 49 amulets to guide him through the afterlife.

SurveysJan 30, 2023
Consumers Embracing Non-Traditional Ways to Mark Valentine’s Day

The NRF’s annual survey shows that consumer attitudes about how, or even whether, to celebrate Feb. 14 continue to evolve.

Events & AwardsJan 30, 2023
JA Is Searching for the Next Retail ’20 Under 40’

Nominations are open now through March 24.

MajorsJan 30, 2023
10 Jewelry News Stories You Might Have Missed

A column detailing how independent jewelers did last year and the top watch brands of 2022 were among the most-read stories last week.

FinancialsJan 27, 2023
Tiffany & Co. Shines for LVMH in 2022

Acquired in 2021, the brand’s high jewelry sales have doubled and its new “Lock” collection was an instant hit.

MajorsJan 27, 2023
Diamond Council of America Appoints Treasurer, Board Member

Executives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.

CollectionsJan 27, 2023
Piece of the Week: Heavenly Vices’ Lock Necklace

The Victorian-inspired design is a functional lock and key.

Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry Together

For over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.

CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ Class

The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.

IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th Store

It will be located in San Antonio’s Alamo Quarry Market and will be Lee Michaels’ third location in the city.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy