IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
TrendsOct 24, 2018
Tacori Just Launched an Under-$300 Collection
The jewelry brand partnered with media site Who What Wear on a 10-karat gold capsule collection, which retails largely between $95 and $300.
Tacori has partnered with media site Who What Wear on a 10-karat gold capsule collection targeting the web site’s millennial and Gen-Z audience.
Los Angeles—Tacori might be best known for its diamond engagement rings and ornate bands, but a new collaboration is targeting women who buy jewelry for themselves.
“Love, Los Angeles” is a limited-edition capsule collection created in conjunction with shopping-focused media site Who What Wear, and most of the collection retails for less than $300.
“For this collaboration, we wanted to blend Tacori’s timeless design sensibilities together with Who What Wear’s jewelry-obsessed audience and, in the process, connect new customers with our brand now and in the future,” Tacori CEO Paul Tacorian said.
“We are relentlessly constructing strategic collaborations with partners, and Who What Wear not only knows what works for their audience, but they also know how to market it.”
Love, Los Angeles marks Tacori’s first dip into 10-karat gold. The 31-piece assortment of bracelets, necklaces, rings and earrings feature all-gold pieces as well as citrine-, garnet-, peridot-, Swiss blue topaz-, black onyx- and amethyst-accented pieces.
Starting at $95, the modern and minimal range is meant for mixing, matching and wearing daily. It focuses on hoop earrings, thin chain necklaces and stacking rings, plus items available for personalization like ID bracelets and initial pendants.
It’s also geared toward WhoWhatWear’s audience: trendy millennials and members of Generation Z who love to shop but are most likely to indulge in under-$1,000 fine jewelry.
Love, Los Angeles, named for Tacori and Who What Wear’s home cities, will be handcrafted at Tacori’s California design studio, where all the company’s pieces are made. 
Tacori COO and Design Director Nadine Tacorian Arzerounian said: “Who What Wear has unique insights into how we can reimagine our approach to jewelry design and how we reach future customers, which is something that we’re very excited about. Tacori’s goal with our designs is simple: to innovate what jewelry design can be for product concepting and development.”
Love, Los Angeles debuted this week on Tacori.com and WhoWhatWear.com. Tacori will also sell some of the pieces at its first pop-up event in company history, happening this December at The Grove shopping center in Los Angeles.
Additionally, Tacori will give select retailers in North America the opportunity to carry the collection in stores, a press representative confirmed to National Jeweler.
Editors' Picks
Sponsored by
More on Trends
The Latest
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
