ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
TrendsOct 18, 2018
Kwiat Features Oncologist, Philanthropist in New Campaign
Called “Brilliant Creators,” it marks the first time Kwiat has used models in an ad campaign in its 111-year history.
Renowned Putnam & Putnam florists Darroch and Michael Putnam are two of the “brilliant creators” showing Kwiat jewels in a modern light in the brand’s new holiday campaign.
New York—For Kwiat’s first on-model campaign in its 111-year history, the jewelry brand chose to highlight extraordinary individuals.
“Brilliant Creators,” which launches today on Kwiat’s website and social media platforms, features a diverse group of young leaders making an impact in their respective fields, from philanthropy to art, fashion, science and entrepreneurship.
The campaign, which also fronts Kwiat’s annual “Diamond Book” holiday catalog, shows individuals such as Georgie Badiel, former Miss Africa and leader of her eponymous foundation bringing clean drinking water to West Africa; world-renowned Putnam & Putnam florists Darroch and Michael Putnam; and Dr. Elizabeth Comen, an oncologist and breast cancer researcher at New York’s Memorial Sloan Kettering Hospital.
All are pictured in Kwiat’s Essentials collection.
By showcasing the range of classic diamond staple pieces, from stud earrings to tennis bracelets in platinum and 18-karat white gold, on modern-day trailblazers, “Brilliant Creators” highlights the jewelry’s timeless elegance.
CEO Greg Kwiat remarked in a press release, “Creativity and excellence are central to Kwiat, both as a brand and as a family. This campaign celebrates those values and the extraordinary people who exemplify them.”
A spokesperson for Kwiat said the brand plans to continue its “Brilliant Creators” campaign annually, focusing on a different group of trailblazers each year.
The other “brilliant creators” featured are: Ashley Stark Kenner, creative director and influencer; Melissa Andre, creative director of Melissa Andre Design; musician, singer and songwriter Rachel Brown; Sarah Lee and Christine Chang, co-CEOs and founders, Glow Recipe; Iman Obou, founder and CEO of Swaay Media; Nell Rebowe, model and neuroscientist; Noa Santos, the founder and CEO of Homepolish; Roxy Te, founder of Society Social; and Nicole Wegman of Ring Concierge fame.
More on Trends
The Latest
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
