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The jewelry designer will reach an athleisure audience through her partnership with Beyond Yoga.
Maya Brenner is reaching the athleisure audience through her Beyond Yoga partnership. The celestial costume collection Brenner has designed compliments the athletic brand’s new Zodiac legging collection.
New York—Athleisure is bigger than ever and jewelry brand Maya Brenner is riding the wave.
The Los Angeles-based eponymous line has launched a costume jewelry collaboration with Beyond Yoga, a brand of trendy sportswear meant to be rocked in and out of the gym.
Maya Brenner for Beyond Yoga features Brenner’s signature delicate, everyday styles centered on a celestial theme—think moonstone stud earrings, and silver and gold vermeil crescent moon necklaces.
Priced between $75 and $88, the equivalent of a pair of yoga pants, the collection is now on sale at MayaBrenner.com and BeyondYoga.com.
To coincide with the launch, Beyond Yoga introduced a new range of zodiac yoga leggings with iridescent foil detailing depicting the 12 astrological sun signs. Each style, made in Beyond Yoga’s cult favorite super-soft-yet-sweat-wicking fabric, sells for $97.
Brenner said: “We’ve been longtime friends of the Beyond Yoga brand, and loved this fun project. Personalization is a big part of my brand, so I was immediately drawn to the zodiac collection. It gave me such great inspiration to design the jewelry collection around.”
Beyond Yoga CEO and co-founder Michelle Wahler added, “We are so excited for this special collection. It’s fun, femme and whimsical, yet still so wearable. Maya’s beautiful jewelry designs are the perfect companions pieces and we loved working with her.”
The brands feted their partnership with a kitschy astrology-themed event in New York City this week. In addition to showing media and brand fans the new pieces, an astrologer and palm reader were on hand for fortune-telling fun.
For a limited time, Beyond Yoga is even offering free astrology readings over the phone via their horoscope hotline at 1-833-BY-ASTRO.
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