The new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
Anna Sheffield Tells Serpent Story with New Collection
The designer known for her ethereal and edgy bridal styles has rolled out a new everyday wear collection with widespread appeal for spring.

New York—Anna Sheffield might be best known for ethereal and edgy bridal designs, but for fall 2018 the designer had something more wearable in mind.
The new Serpent collection expands upon the motif that Sheffield has often referenced in the past. The range is consistent with Sheffield’s dark romantic sensibility but slightly pared down and more wearable.
The collection also represents one of the designer’s most accessibly priced; a sterling silver and champagne diamond Serpent band starts at $450 and the majority of the offerings in 14-karat gold and diamonds fall at $1,500 or below.
The most expensive of the new pieces is a suite of three stacking rings in 14-karat yellow gold, 18-karat yellow gold, rhodium, white, gray and black diamonds that sell for $5,125.
Sheffield said she wears a similar serpent ring stack daily, but the new style she is most excited about is the serpent hoop.
“There's something charm-like about it while being quite modern,” she said.
The Serpent collection is live on AnnaSheffield.com and will hit Sheffield’s retailers throughout the spring.
The Latest

Lee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.

Sean Milliner has joined the company.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Classes will begin in August at GIA’s new Canary Wharf location.


A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Dallow will lead the International Colored Gemstone Association, effective July 6.

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

The week-long event in Geneva is slated for April 2027.

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja has been appointed to the role.

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.






















